9
Using Social Media to Create Buzz and Drive Traffic in a Start-Up Environment A Presentation for: UMASS BOSTON by

Social media

Tags:

Embed Size (px)

DESCRIPTION

 

Citation preview

Page 1: Social media

Using Social Media to Create Buzz and Drive Traffic in a Start-Up Environment

A Presentation for:

UMASS BOSTON by

Page 2: Social media

Stephanie Burke- Operations Manager

Cooley Horner- Marketing Coordinator

Introduction

www.xtraxtra.com

Page 3: Social media

 Facebook Connect  Facebook “Like” Button  Add to Facebook Wall  Tweet this  Share button

Social Media Integration •  Integrated within our site:

Page 4: Social media

• Why  Promote brand awareness  Allow for targeted marketing  Build relationships  Engage and interact with audience; most importantly LISTEN  Increase accessibility  Give the site a voice, personality  Bolster SEO  Get feedback  Contribute to and guide conversation about industry related

topics

Social Media as an Interactive Marketing Tool

Page 5: Social media

•  Fan Page  xtra xtra website

•  Milestone Account  Xtraxtra Milestone

Facebook

Page 6: Social media

Twitter

• @xtraxtrawebsite

Page 7: Social media

Blog

• xtraxtra.com/blog

Page 8: Social media

• Linked-In

• Flickr

• YouTube

Other Tools

•  Link-to-us

• Widgets

• RSS feeds

Page 9: Social media

• Make sure content is relevant to your user-base/readers

•  Keep content current and consistent •  Create targeted relationships with those who

can further your objectives •  Be cautious of overly promoting yourself •  Balance professional/personal personas

Takeaways


Social Media + ? = $: Nonprofits and Social Media

Social Media + ? = $: Nonprofits and Social Media

Business
Selling Social Media - Social Media Breakfast

Selling Social Media - Social Media Breakfast

Business
Social Media Week: Social Media University

Social Media Week: Social Media University

Technology
Social media management | Social Media Business

Social media management | Social Media Business

Documents
Social Media Policy - education.nsw.gov.au · media use. 2.4 School Social Media ... department policies: ... media implementation procedures Social media implementation

Social Media Policy - education.nsw.gov.au · media use. 2.4 School Social Media ... department policies: ... media implementation procedures Social media implementation

Documents
Social Media Template: Social Media Engagement

Social Media Template: Social Media Engagement

Social Media
Integrating Social Media Into Your Marketing Mix€¦ · Social Media Monitoring to Drive Insights 1. Social Media Insights Rapid Social Media Response Social Campaigns Social Event

Integrating Social Media Into Your Marketing Mix€¦ · Social Media Monitoring to Drive Insights 1. Social Media Insights Rapid Social Media Response Social Campaigns Social Event

Documents
Storytelling & Social Media: Social Media ROI

Storytelling & Social Media: Social Media ROI

Technology
10 commandments of Social Media (social media for b2b business, managing social media influence, using social media for crisis management)

10 commandments of Social Media (social media for b2b business, managing social media influence, using social media for crisis management)

Business
SOCIAL MEDIA ON THE RISE… SOCIAL MEDIA ON THE FALL? › ... › 13-05-21_vortrag-ahlers-social-med… · Social Media Jugend Social Media Pubertät Social Media Reife 1995: Erste

SOCIAL MEDIA ON THE RISE… SOCIAL MEDIA ON THE FALL? › ... › 13-05-21_vortrag-ahlers-social-med… · Social Media Jugend Social Media Pubertät Social Media Reife 1995: Erste

Documents
Social media strategy | Social media marketing

Social media strategy | Social media marketing

Business
What is Social Media? Social Media Marketing

What is Social Media? Social Media Marketing

Technology
M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

M:\Social Media\Social Media Workshops\Step Into Social Media July 2010

Technology
SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts

SOCIAL MEDIA. TODAY Business Today Social Media Importance What is Social Media Social Media Platforms Facebook & Twitter Accounts

Documents
Intro to Social Media, Social Media Tools, Social Media Campaign

Intro to Social Media, Social Media Tools, Social Media Campaign

Technology
IRD Social Media Summit: Social Media Policies

IRD Social Media Summit: Social Media Policies

Education
Social Media klubben - Pretty social media

Social Media klubben - Pretty social media

Business
Social Media Roundup/Social Media Policy

Social Media Roundup/Social Media Policy

Education
Social Media - 3 - Social Media 2017 · Social Media Landscape 2017? l Social media use to be a sub part of the web l Now social media is everywhere, social media both integrate traditonal

Social Media - 3 - Social Media 2017 · Social Media Landscape 2017? l Social media use to be a sub part of the web l Now social media is everywhere, social media both integrate traditonal

Documents
Diaspora Social Media, South African Social Media, Ghana Social Media

Diaspora Social Media, South African Social Media, Ghana Social Media

Business
Social Media Shabang - Social Media Bootcamp

Social Media Shabang - Social Media Bootcamp

Documents
Social Media Case Studies - Social Media Marketingsocialmediamarketing.com/downloads/Social-Media-Marketing-Case... · Social Media Case Studies ... • Increased Facebook fans by

Social Media Case Studies - Social Media Marketingsocialmediamarketing.com/downloads/Social-Media-Marketing-Case... · Social Media Case Studies ... • Increased Facebook fans by

Documents
SOCIAL MEDIA GUIDELINES Social Media Guidelines...SOCIAL MEDIA GUIDELINES 20 Social Media Guidelines ... SOCIAL MEDIA GUIDELINES—APPENDIX SOCIAL MEDIA DON’TS 4 . SOCIAL MEDIA GUIDELINES—APPENDIX

SOCIAL MEDIA GUIDELINES Social Media Guidelines...SOCIAL MEDIA GUIDELINES 20 Social Media Guidelines ... SOCIAL MEDIA GUIDELINES—APPENDIX SOCIAL MEDIA DON’TS 4 . SOCIAL MEDIA GUIDELINES—APPENDIX

Documents
IRD Social Media Summit: Social Media for Social Good

IRD Social Media Summit: Social Media for Social Good

Education
Social Media Man (Infographic) | One Social Media | Social Media Infographics | Social Media Statistics

Social Media Man (Infographic) | One Social Media | Social Media Infographics | Social Media Statistics

Documents
Power point presention of social media, social media optimization ,ppt of social media marketing, social media marketing

Power point presention of social media, social media optimization ,ppt of social media marketing, social media marketing

Technology
SOCIAL MEDIA ON THE RISE… SOCIAL MEDIA ON THE FALL? › images › stories › ...Social Media Jugend Social Media Pubertät Social Media Reife 1995: Erste öffentliche Nutzung von

SOCIAL MEDIA ON THE RISE… SOCIAL MEDIA ON THE FALL? › images › stories › ...Social Media Jugend Social Media Pubertät Social Media Reife 1995: Erste öffentliche Nutzung von

Documents
Social Media Roundup - Social Media Planning

Social Media Roundup - Social Media Planning

Education
Social Media Roundup - Bad Social Media

Social Media Roundup - Bad Social Media

Business
Agenda Social Media Overview Social Media Benefits Airports & Social Media

Agenda Social Media Overview Social Media Benefits Airports & Social Media

Documents