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3/28/2017
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Social Media 101/301: Build Your Online Profile, Get Better News, and More
March 28, 2017
James Jacobi, Kate Eisenberg, Meg O’Donnell, Garrett Gillespie
Outline• LinkedIn: Profile, building network, sharing, stats
• Twitter: Profile, building network, sharing, use of lists, creating a tailored health care news feed, stats,
• Use social media to enhance your personal brand
• Background on Facebook and Instagram
• Impact of digital (Health Care)
• Consider developing a plan
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Building Your LinkedIn Profile• It’s important to have a complete profile with all
the relevant sections filled out.
• Differentiate yourself:
– Summary: Identify career highlights. Make this content easy to scan. Add multimedia (video, photo, link to blog, etc.) if applicable.
– Publications: Allow you to “show” not “tell”
– Organizations: Community involvement and volunteer work
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Updating Your Profile
Updating Your Profile
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Growing Your Network• Send connection requests to colleagues
and contacts. Utilize the “People You May Know” feature
• Follow companies and media outlets
• Join relevant groups
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Sharing Content• What:
– Thought leadership piece you or a colleague have written
– Interesting article your read
– Event you want to promote
• Where:
– Share as an update to your newsfeed
– Post to a group
– Send as a private message
• How:
– Add your insight and voice
• Why should someone click it?
• Who is the relevant audience?
• What is the most interesting point?
Sharing an Update1. On the homepage,
click the “Share an update, article or photo” box.
2. Past the URL and type the update you’d like to share.
3. Once the preview generates, you can safely remove the URL.
4. Finish your update and click Post to share with your network.
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LinkedIn (Stats)www.linkedin.com
• One in three professionals on the planet are on LinkedIn
• When posting, images increase the likelihood of comments by 98 percent. And your links to videos could result in a 75-percent higher share rate!
• 41% of users visit LinkedIn via mobile
• 13% of millennials use LinkedIn
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Building Your Twitter Profile• Much simpler than
LinkedIn – only 140 characters
• Just the highlights
• Adding hashtags and handles helps your account show up in search results
• Can link to your LinkedIn page, professional bio, etc.
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Growing Your Network• Unlike LinkedIn, connections are not mutual
• Most accounts are public – you communicate with people you may or not know
• Follow relevant individuals, companies, organizations, and media outlets
– Twitter is a good source for targeted news
• You don’t need followers to get value from Twitter
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Maximizing the Reach of Your Post• Add hashtags to your tweet to tag the post to a
particular conversation
– Make sure the hashtag is specific to the topic and not too generic (Example: #HealthCareReform is better than #Health)
– Limit the hashtags to two or three per post
• If mentioning an individual or company, tag their handle in the post
– They will get a notification that you mentioned them
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Twitter Lists You can create or subscribe to curated lists of Twitter accounts categorized by topic, occupation, location, etc.
When to Post• Twitter is used at work or at home, usually during down times
like commutes and breaks
– Best times to post: Monday through Friday - 12:00pm –3:00pm
• LinkedIn is for professionals and they tend to use it during work hours
– Best times to post: Tuesday, Wednesday & Thursday –7:30am -8:30am, 12:00pm & 5:00pm - 6:00pm
• Services like Buffer and Sprout Social allow you to schedule posts
Source: The Best Times to Post on Facebook, Twitter, LinkedIn & Other Social Media Sites [Infographic] –Hubspot, January 6, 2016
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Setting Up A Twitter Health Care News Feed
Examples:
• @statnews
• @Priyanka_Dayal
• @MAHPHealth
• @KaiserFamFound
• @modrnhealthcr
Twitter (Stats)https://twitter.com
• Average Monthly Active Users (MAUs) were 255 million as of March 31, 2014, an increase of 25% year-over-year.
• Grandparents are the fastest growing Demographic on Twitter.
• Tweets that include photos AND links receive 150% more engagement.
• Tweets with 1-2 hashtags get 21% higher average engagement versus Tweets with more than 3 hashtags get 17% less engagement.
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Your Personal Brand• Define and differentiate
– What am I passionate about?
– Where is there opportunity in the industry?
– How am I unique?• Client service style
• Life experience/perspective
– What problems do I solve?
• Telling your story, i.e. brand, to the market
Showcasing Your Brand• Defining your audience and identifying your
outlets
• Thought leadership– Speaking
– Writing
• Repurpose, recycle, reuse
• Social media as a tool to tell your story, and share your brand
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Facebookwww.Facebook.com
• There are 1.57 billion mobile active users (Mobile Facebook MAU) for June 2016
• 42% of marketers report that Facebook is critical or important to their business.
• Every 60 seconds on Facebook: 510 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded.
• 4.5 billion likes generated daily as of May 2013 which is a 67 percent increase from August 2012
Instagramwww.instagram.com
• Over 70% of companies will use Instagram for marketing by 2017
• 95M Instagram Photos/Videos Are Uploaded Daily
• Over Half Of All Millennials Use Instagram Every Single Day
• 50 Minutes A Day Are Spent On Facebook, Instagram
• Potential website reference:
• http://smallbusiness.chron.com/uses-instagram-social-media-80263.html
• http://classroom.synonym.com/uses-instagram-social-media-20701.html
• http://www.wikihow.com/Use-Instagram
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We are in a digital age…
• On average, people check their phones 150 times per day
Impact in Retail• A recent study showed 82% of smart phone users
consult their phones in the store while deciding what to buy.
• With 6.4 Billion IoT devices currently and an expectation of more than 50 billion by 2020, much like the smart beacon, all of the data that is being produced from our "Things" will become high impact consumption data that retailers will be able to utilize to personalize shopping experiences and put the right products in front of the right people at the right time.
• https://www.forbes.com/sites/danielnewman/2017/03/14/top-five-digital-transformation-trends-in-retail/2/#b36c4f1693e1
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Impact in Healthcare• Even back in 2015, 80% of doctors surveyed said
telemedicine is a better way to manage chronic diseases than the traditional office visit. Why? Telemedicine offers patients and health care providers both a new wave of freedom and accessibility.
• By 2018, it’s estimated that 65% of interactions with health care facilities will occur by mobile devices. Some 80% of doctors already use smartphones and medical apps, with 72% accessing drug info on smart phones on a regular basis.
• https://www.forbes.com/sites/danielnewman/2017/03/07/top-five-digital-transformation-trends-in-healthcare/#5691f5925611
Consider Developing A Plan• Join Targeted Groups
• Get Noticed After Joining each Group
• Find the Top Contributor of Each Group
• Engage Top Contributors with Meaningful Comments
• Become a Scheduling Ninja: Make 2 posts in the morning, 2 in the evening, for 5 days
• Schedule other posts from other authors
• Comment on Group Members Discussion
• Be Relevant, Meaningful, Inquisitive, Encouraging
• Be a Resource, a Catalyst
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Questions?
James Jacobi: [email protected]
Kate Eisenberg: [email protected]
Meg O’Donnell: MSO'[email protected]
Garrett Gillespie: [email protected]
