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Social Media 101
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Social Media 101
Marketing
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Savitri [email protected]/in/swibisarto/
>> Previously of Kaskus IndonesiaHead of Content & Community Department
>> Previously of Klix Digital AgencyGeneral Manager
>> Currently of InboundIDContent & Information Architecture department
Wednesday, May 14, 14
Savitri [email protected]/in/swibisarto/
>> Previously of Kaskus IndonesiaHead of Content & Community Department
>> Previously of Klix Digital AgencyGeneral Manager
>> Currently of InboundIDContent & Information Architecture department
A Dog Person, Tree Hugger, Fail Guitar Student
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Social media refers to the means of interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.
Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."
Furthermore, social media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between organizations, communities, and individuals.
What it social media?
http://en.wikipedia.org/wiki/Social_media
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What it social media Marketing?
“ “Wednesday, May 14, 14
What it social media Marketing?
“ “Social media marketing refers to the process of gaining website traffic or attention through social media sites
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Sounds simple enough!
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Sounds simple enough! Let’s fix that.
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“ “Social media marketing refers to the process of gaining website traffic or attention through social media sites
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“ “Social media marketing refers to the process of gaining website traffic or attention through social media sites
Meticulous Planning & StrategyDevelopment of a Why, Who, What,When, Where and How
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“ “Social media marketing refers to the process of gaining website traffic or attention through social media sites
Meticulous Planning & StrategyDevelopment of a Why, Who, What,When, Where and How
A clear Objectives thatis measurable & actionable
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“ “Social media marketing refers to the process of gaining website traffic or attention through social media sites
Meticulous Planning & StrategyDevelopment of a Why, Who, What,When, Where and How
A clear Objectives thatis measurable & actionable The Where
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Bottom Line,
it’s still Marketing
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Social Media Marketing Strategy
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Be a good listener, know your audience. Tap to audience conversation online
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Online Research based on keywords, hashtag or mention
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IPB on twitter
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IPB on FB
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IPB on Google
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Learn about the social life of our audience
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Learn about the social life of our audience
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Use Monitoring tools
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Enhancing Brand Awareness
Extending Public Relation
Building a community of advocates
Driving sales & leads
Managing brand reputation
Extending CustomerService
Facilitate research& development
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Example
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Official information channel to increase reach impact
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As customer service channel & Communication between communities
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To inspire, build credibility & strong conversion channel with audio visual
content
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Build strong engagement with UGC (user generated content)
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Amplification Channel
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To build strong relation with bloggers and content amplification channel with
news value
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Education channel, credibility building & idea sharing
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What’s NextCALL TO ACTION
Who?How?
When?How Much?
SECONDARY MESSAGE
Why?What?
PRIMARY MESSAGE
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Content
We are the best choice for agro innovation education
What to Say
Tone
Positive Casual Informative
How to Say
Role
Motivator Adviser
Relationship
Example
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Internal Team
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Combination
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Create a list of search terms that identify social media content that is relevant to you.
Identify important sites that need to be covered
Deploy suitable tools to monitor
Decide on monitoring timeline
1 2 3 4
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Manual!search.twitter.com !
facebook.com/search!searchinstagram.com!
Kaskus Search!others!
Automated!Tweetdeck!
TrackUr!SocialBakers!SharedURL!
Hashtracking!JamiQ!others!
Advance! (Automated &
Managed)!Hootsuite!NoLimitID!
MediaWave!Radian6!
Brandtology!SproutSocial!
Sysomos!others!
Monitoring Tools
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Summary
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Thank You
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