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Social Media 101
#MarketingYourMinistry
What is Social Media?
Social media is a conversation
Social media is interactive
Engagement matters
Social media tells a story
Social media builds community
Who are you chatting with? Your audience determines your platform
Wanna talk to everyone? Go to Facebook
72% of online adults use the site.
Wanna talk to young adults? Use Instagram
55% of online adults ages 18-29 are here.
Wanna talk to urbanites? Use Twitter
30% of online urban adults under 50 are here.
What are you talking about? Talk about your Mission That’s what you do.
Talk about your Ministry That’s how you help others
Talk about Yourself Not so much
These 3 things are the “Story” of your church
What do you want folks to do after visiting with you? Do you want them to share your post?
Do you want them to comment?
Do you want them to “like” or “love” your post?
Then Ask Them with a “Call To Action”
Your answers are your Content Strategy
Where you chat
Who you chat with
What you chat about
How Do I Do All This?
Social Media Best Practices
How often do I post?
1-to-2 times a day – especially weekends!
Spread posts out
Use analytics to schedule content
What should I post?
Use insights to see what your audience likes and shares
Videos are most effective
Photos or illustrations come next
Make sure all posts have a visual element!
When should I post?
Use insights to see when your audience is online.
Otherwise, use these rules for Facebook
Saturday and Sunday between 8:30 a.m. and 8 p.m.
Thursdays and Fridays between 1-4 p.m.
What are Insights?
Facebook provides data that shows what posts are most effective
You can also see when your audience is online
You can monitor other churches and copy their techniques
What are Insights? Pt. 1
What are Insights? Pt. 2
What are Insights? Pt. 3
What are Insights? Pt. 4
How do I get followers?
On Facebook, invite your friends to like the page
Put flyers around the church
Announce in the bulletin and/or on the monitor
What must be on my Facebook page?
How do I extend the reach of my posts?
Use @ before a name to tag specific folks where appropriate.
Use hashtags (#), so the content is searchable (e.g #MarketingYrMinistry)
Use your calls to action
What churches are doing it right?
Brentwood Baptist Church www.facebook.com/brentwoodbaptistchurch
Hillsong Church www.facebook.com/hillsongchurch
Saddleback Church www.facebook.com/saddlebackchurch
Resources and Info
www.canva.com A good, free site for designing graphics for social media
Socialmedia.church A podcast on using social media for all types of situations
Pew Research Center: Internet Science and Tech The go-to site for research on all things Internet, including social media