Social Media 101: Facebook

Agenda• Personal Background• Social Media Background• Why Facebook?• How do you use Facebook, in general?– Setup of group page– What should you do?– What shouldn’t you do?

• Increase Following & Engagement• Helpful Hints, Tools, & Sites

Personal Background

• Kevin MacDonald CMA–Business Coach–CMA; Lean Six Sigma Training – Black

Belt–Lover of Social Media

Social Media Background

• Kevin MacDonald CMA• Twitter since March 2009–@k_macd11–@L6SBC–@EdmOKFanBus

• Facebook since January 2008–Edmonton Oil Kings Fan Bus

• LinkedIn since July 2007

Social Media History

Why Facebook?

• Volume - 1.44 BILLION!• Demographics

Why Facebook?

• Volume - 1.44 BILLION!• Demographics – 4th Highest Income - $70k/yr• Revenue Per Mobile Visit: – 2nd Highest Per Social Media Platform• - $1.55 via tablet• - $0.42 via smartphone

What Does Facebook Look Like?

Page Setup

• Graphics

Banner Photo

Banner Photo

• Copyright Infringement• No Call to Action• No Sales Pitch• No Contact Information• But Do Keep it Fresh!

Banner Photos

Banner Photos

Page Setup

• Graphics

Banner Photo

Call To Action

What To Do?• Consistency• Variety • Pictures• Videos• Articles

Why Pictures & Videos?

Variety

Variety

What To Do?• Consistency• Variety • Have Fun!

Have Fun

Fun Video

Serious Article with a Picture

What To Do?• Consistency• Variety • Have Fun!• Posting Length (80-89 words or 250

Characters)

Long Post

What To Do?• Consistency• Variety • Have Fun!• Posting Length (80-89 words or 250

Characters)• Post Between 5am and 1pm or When Your

Followers are Online

Posting Time

Posting Time

What To Do?• Consistency• Variety • Have Fun!• Posting Length (80-89 words or 250

Characters)• Post Between 5am and 1pm or When Your

Followers are Online• Know Your Community & Engage Them

Know Your Audience

Know Your Audience

• Your Fans, people that have liked your page• People Reached: People who have at least

scrolled past your posting since it was on their newsfeed.

What Not To Do?

• DON’T SELL!!!!! • Don’t Self-Promote Yourself but Add Value• Don’t Pay for Likes

Don’t Pay for Likes

• https://m.facebook.com/story.php?story_fbid=10154704928625084&id=567555083

What Not To Do?

• DON’T SELL!!!!! • Don’t Self-Promote Yourself but Add Value• Don’t Pay for Likes• Ignore Mad Customers

Mad Customers

• Don’t Ignore Them– Acknowledge them as fast as possible (don’t

delete)– Identify problem– Engage them and have a conversation– Show them and others that you are doing

something about it

Why People Like Your Page?• Discounts, Offers, Competitions

Discounts / Offers

Contests

Why People Like Your Page?• Discounts, Offers, Competitions• Brand is Apart of a Person• Entertainment Value

Helpful Hints

• Use Tools (Analytics, Hootsuite, etc.)• Posts shorter than 250 characters have 60%

more engagement than longer posts• Thursday and Friday have 18% better

engagement than other days of the week• Question posts have double the engagement

of non-question posts

One-on-One Coaching

• One hour per seminar purchased• Doesn’t expire• Coaching Available with Kevin or….• Jim Zittlaw – Social Media Specialist for DESCA– MacEwan University– Bachelor's Degree– Professional Communication

Please Remember!

•Any Additional Questions?

Sites to Help You

• http://hootsuite.com/• Site with Pictures

Articles To Read

• 5 Customer Service Mistakes to Avoid When Using Social Media

• How to Build a Social-Media Strategy That Works

• Which Analytics to Track on Facebook• A 9-Step Guide to Creating a Social Media Ma

rketing Plan• How to Setup a Social Media Business Strateg

y

Suggested Video: Build Your Brand

Suggested Video: Social Media Tips