Social Media

101

What is Social

Media?

• Takes down barriers

• Brings people together

#BSMACONVENTION2019

Choose the best

channel for you

• Facebook: news and entertainment. The current

emphasis is on video live streaming. Note also that

Facebook currently sends more website referral traffic

than any other social media channel.

• Twitter: A news and conversation tool. Retweeting and

curation are encouraged.

• LinkedIn: Professional network.

• Instagram: A highly visual network for static images

and short videos.

• SnapChat: Although originally focused on private,

person-to-person photo sharing, it can now use it for a

range of different tasks, including live video chatting,

messaging, creating caricature-like Bitmoji avatars, and

sharing photos and videos via a chronological “story”

that’s broadcasted to all your followers.

• Pinterest: Highly visual platform often used by creative

types to find inspiration.

• Google+: Essentially an umbrella social channel

across Google’s web properties (Youtube, etc.).

Complete your

account profile

your organization’s name,

custom vanity URL, avatar,

cover photo, bio, and about

us section–are all elements

that are used to categorize

your channel for providing

“page suggestions” or “who

to follow” recommendations

for other users.

Pro tip: On Facebook, make sure “Similar Page Suggestions” is

clicked “ON” in your page settings so people can find you after

they interact with content on a similar page. Also, if you’re

targeting a certain geographic area, set your “Preferred Page

Audience” to reflect who you’d most like to connect with.

Anyone can find your Page, but Facebook says they’ll, “do our

best to put it in front of the people who matter to you most.”

Facebook: Thursdays, Fridays, Saturdays, and Sundays at 9 am, 1 pm, and 3 pm are

generally the best for reach and engagement. Saturdays and Sundays for the highest

engagement. Posting at 3 pm will get the most clicks. Posting at 1 pm will get the most

shares.

Twitter: Wednesdays at 12 pm, 3 pm, 5 pm and 6 pm, during people’s lunch break and on

their commute.

Instagram: Mondays and Thursdays between 8 am – 9 am.

LinkedIn: Tuesdays, Wednesdays, and Thursdays at 5 pm.

Pinterest: Saturdays between 8pm – 11pm.

Google+: Wednesdays between 9 am – 11 am.

remember that 80% of Americans are on Eastern and Central time zones.

When is everybody online?

Content… Happy content gets shared

faster and wider than sad…

• VISUALS

• GIFs

• Quote images

• Short videos

• Emoticons (posts with emoticons get a 57% higher like rate and 33% higher share rate)

•TAGGING

•# and @

@ to someone you follow

#BSMACONVENTION2019 #ARMYMOM #NAVYMOM #MARINEMOM #AIRFORCEMOM

#COASTGUARDMOM #MILITARYMOMS ETC ETC ETC

•PINNING

•An update that stays at the top of your timeline

•Visibility and engagement

• HELP vs SELL

• FIND…FOLLOW…BUILD RELATIONSHIPS WITH

INFLUENCERS AND SIMILAR ORGANIZATIONS

• REUSE YOUR BEST CONTENT

• HOST CONTESTS AND GIVEAWAYS

• BOOST EFFICIENCY

• Hootsuite……Buffer…..