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Social marketplace & knowledge sharing platformfor organic food producers and consumers
problemOrganic FOOd prOducer cOnSuMer
availability: hard to fi nd organic or natural food on the market.
price: semi rotten and massively overpriced organic products in supermarkets.
Trust: open market tradesmen who claim to have organic produce, but how to trust them?
access to Market: diffi cult to fi nd the market for their goods
Marketing: No means or knowledge to market themselves.
education & know-how: Lack of information and know-how for improving the production
Pricing and profi tability: Pricing determined by the large supermarkets and profi ts very low
€€€€
Solution
connecting producers with consumers in the local area
- Aggregated information from relevant sources
- Ask & answer questions about any aspect of agriculture
Online social marketplace
- Producer profile act as a personal store
- Create products, upload certificate
- Discover trusted producers in your local area
- Order a product
- Rate and review producers and their products
- Rate and review buyers
- Get feedback from your customers
Trust and reputation Knowledge sharing
Market
Organic fertilizers companies Organic seeds producers Organic food distributors Certification bodies
Serbia:
Regional markets:
EU and Europe:
SecOndary TargeT grOupS:
priMary TargeT grOupS:
50,000
250,000
2,000,000
150
750
3,500
Organic foodprOducerS
Organic foodcOnSuMerS
prOSpecTive uSerS
Business model
- Freemium Subscription -forever for all small producers until their total transaction amount on the platform reaches 1000 EUR
and for Certification bodies where they are offered a free directory listing with a basic company information.
premium producers
Fee on transaction
Featured product fee
Premium Certification Bodies
TOTaL
prOjecTed revenue
€ 120
€ 120
3%
€ 5
€ 3,600
€ 20,480
€ 1.080
€ 10,800
€ 5,000
€ 18,000
€ 100,600
€ 3,600
€ 54,000
€ 25,000
€ 108,000
€ 650,400
€ 32,400
€ 360,000
€ 150,000
annual subscription
annual subscription
projected average total amount per month: € 1000
per product per month
in 2016
in 2016
in 2016
in 2016
in 2016
in 2017
in 2017
in 2017
in 2017
in 2017
in 2018
in 2018
in 2018
in 2018
in 2018
for Producers when their total transaction amount is greater than 1000 EUR
for Producers when their total transaction amount is greater than 1000 EUR
Marketing channels
Social media email campaigns Local events
Local media word of mouthviral
- Organic production and food portals -- Organic Food associations -
- Local producers -- Certifi cation bodies -
Key parTnerS
The team
a design and development company that builds innovative digital solutions with a focus on
Boban Tanovic, an expert in Business Management with over 20 years’ experience in leading roles, MSc Degree
Stanislava Stojanovic novoselac is a Digital Product Designer with over 7 years of design experience, MSc Degree
vladimir Mladenovic, Software Developer with over 10 years of programming experience, focused on Social Marketplaces development
ivan Mladenovic, Software Developer with over 10 years of programming experience, focused on E-Commerce development, MSc Degree
Know-how + experience
SOciaL neTwOrKS e-cOMMerce cOLLaBOraTiOn pLaTFOrMS
We built dozens of similar platforms in other sectors.Some of them reached over 1 million users in just one year!
Key MeMBerS
competition
Organicnet is a disruptive innovationthat creates a new market and value network that improves the organic food discovery
Similar platforms in other sectors: no such platform in agriculture sector.
yet. Similar platforms in other sectors: Similar platforms in other sectors:
potential competition
- http://pannonia-organica.net/baza-podataka.html - just a map, not a marketplace, no knowledge sharing,
- http://www.eko-podezelje.si/eko-kmetije/ & http://www.ekoportal.si/ - similar concepts, but no ratings available, no online orders, no knowledge sharing,
- http://www.drvozivota.com - just information portal for now, but declare they would like to grow. Still, far from being a complete package as OrganicNet is.
- http://www.growcrowd.com/ - fi rst real potential competition, but still a prototype with no sales and no knowledge sharing. They are building marketplace, we are building social marketplace.
Status
product: In development
Launch date: 08th April 2016
raised: € 139,635
need: € 68,000 more
Let’s revolutionize organic food market