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7/25/2019 Social Marketing, Love, Beauty of Sea, PUBH 731, Sp 2016 2.0
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ocial Marketing, Love
& the Beauty of the ea
Social Marketing/
PIO Section
NC Public HealthAssociation
October 27, 2010
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If you want someone to sail a boat,
dont describe the boat
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Convince them of the
beauty of the sea.
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Hey, can I get a
social mareter
u! in here"
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The Intervention
Landscape
#hat Aransas
did
$rochures% billboards
Policy change
Incentives
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Product
Promotion
Place
Price
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Social Marketing Influences
Behavior in ALL Directions
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Really cool people
&eet
Interesting
Peo!le
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'ee! on the cuttingedge
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Some Deep istory
()here have been
marets in Africa
since long before
the first *uro!ean
colonist arrived.+ George Ayitteh
--Photo: Teseum
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Cold war
Vietnam War
Hippie movement
Civil rights movement
19
A !ay "ool istory
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ocial Marketing is like a
porch light#
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Scanning the $nvironment%
It&s a 'ungle (ut There)
-ecreased funding
(Inturning+ focus on
the family unitCommunication alone
does not (move the
needle+(&aretiation+ of
American society
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/se carrots
&ore effective
*fficient use ofscarce funds
Constantly evolving
0ind your lifes wor 0un, easy and !o!ular
Benefits for *ou)
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-o you want to fall in love
and sail u!on the sea"
$arriers
$enefits
$ehavior
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