Social Market Research for Charity

Social Market Research for CharityOverview with Member & Sponsor Use Cases, What it means to your OrganizationThe customized version of this presentation should include:A reference on this page Customized for XXXXXXThe prospective sponsors key charities on page 36 of this presentation (2.1 and 2.2 respectively)The process and information outlined on pages 38, 39, 40 and 41 completed, or in the final stages in preparation forThe presentation as outlined on page 42, which uses group buy-in / familiarity to drive immediate focus for the service when it is introduced requiring only a final top level buy-in (with the group / overall effects made clear as compared to the matter being evaluated by smaller focus groups 11. SMRC General Overview(in a nutshell What is SMRC?)a. Monetizing the Value of All Human Content & Interaction (as media /market research) For Charity & Social Member Rewards b. That creates a Landscape of Reward Opportunities In Social & Syndicated mediums as well as In-Store (POS)

c. Capturing the Potential of the Social Followers markets to

d. Produce the most Abundant, Valuable & Noble Social Goals6Social Market Research for Charity (SMRC) Presentations IndexSMRC :(1) General Overview (6 Models) & Use Cases (2) Members Process Summary(3) Sponsors Process Summary

B. Sponsors : Sizing/Scoping the SMRC Opportunity

Click on any title to load the appropriate PowerPoint slideshow

5Instant & Lifetime Social Member RewardsPre-Register for Double Social Member Reward points (for life)

Donations and Social Member Rewards for every piece of your past 1.5 2 years of social media activity

5% of the on-going social rewards of new members who respond to their invitation, for lifeAs a by-invitation-only service (free to register) that asks for no direct donations from members or sponsors, every member becomes a prospective host (inviting others for 5% of the on-going social rewards of new members who respond to their invitation.

This gives the system and the member immediate value.

All members can have only one host, unless they quit, losing their followers to their host.

4B. Sponsors - Sizing/Scoping the SMRC OpportunityYour Follower Markets

2.Your public Social / Philanthropic Profile

3.Special Opportunities27 SMRC Monetizes the value of all social content and sponsor interaction (as media & market research) for charity & rewards:

SMRCs Social Support System provides 6 Levels of Daily Social Member Rewards & Custom Donations for:1. SMRC General OverviewFor both free (anonymous) and sponsor-paid Social Market Research. Producing only collective group content (mostly for free), SMRC insures that no identity is ever compromised. And. Social Impact reports on each 501-c3 (a due diligence and on-going process of qualifying prospective sponsor's social worthiness to their social profile) insure donations reach the end beneficiaries of your favorite 501-c3.

7 SMRC Monetizes6 Levels of Member Rewards & Custom Donations (PURCHASE NOT REQUIRED) FOR:

Every piece of Your Everyday Social Content (Tweets, Facebook, Ratings, Comments, SMS & more) as anonymous charity/ media research creates $0.60 per day minimum

Social Market Research Online: Game-like tests of attention/ recall in the spirit of Trivial Pursuit creates $0.06-$2 per instance

1. SMRC General OverviewThis creates per member per day, a minimum of $0.75 (from 25 minimum sponsors per day matching offers to one of the five charities in each member profile, at $0.03 per member profile as part of an anonymous group media schedule (Facebook, Twitter, etc.) for XXXX Charity. This is disbursed each day (for just the anonymous content schedules associated with each member's charity profile) as: $0.60: donations/ member's favorite charities & the equal value in member rewards, $0.03: to the members Host (as 4% Net of the invited members on-going rewards & donations value)$0.06: to SMRC Awards in recognition of worth contributions to the Public Good and $0.06: to the SMRC member rewards and 501-c3 rating service

ONLINE SOCIAL MARKET RESEARCH: The focus of this market research is to create a game-like incentive promoting complete attention to the smallest details . This will generate a minimum of $0.06 to as much as $2 for answering quizzes that validate readership.

Consider things like (1) how many times they get the answers right, (2) how long it takes to respond, etc. i.e. the secondary psychological perspectives of these answers to the subject at hand.

3.IN_STORE SOCIAL MARKET RESEARCH/ FEEDBACK: This will create donations and member rewards of:$1 - $2 for feedback to in-store (offline) sampling and trials (ex: details & emotional response), $2 - $10+ for feedback to in-store (offline) expert demonstrations, testimonials and similarly valuable market research (ex: recommendation / week?)

NOTE: For Sponsor social market research, online or in-store, non-SMRC members when registered to redeem their social member reward points and establish the charities to receive the sponsors award of donations to those charities, becomes registered with that sponsor as their host. See the next foil for the benefits of being a host under Inviting Others.8 SMRC Monetizes6 Levels of Member Rewards & Custom Donations FOR:

Market Research/Feedback In-Store: for Sampling, Trials and for attending On-Site Expert Demonstrations (Purchase Not Required) - creates $1 - $10 per instance

4.Sponsor true gifts of Generosity (double bonus rewards) for everyday Purchases or Purchases related to a On-Site Demo creates 5-10%+ of the sale as donations w/ rewards to the member

1. SMRC General Overview3.IN_STORE SOCIAL MARKET RESEARCH/ FEEDBACK: This will create donations and member rewards of:$1 - $2 for feedback to in-store (offline) sampling and trials (ex: details & emotional response), $2 - $10+ for feedback to in-store (offline) expert demonstrations, testimonials and similarly valuable market research (ex: recommendation / week?)

NOTE: For Sponsor social market research, online or in-store, non-SMRC members when registered to redeem their social member reward points and establish the charities to receive the sponsors award of donations to those charities, becomes registered with that sponsor as their host. See the next foil for the benefits of being a host under Inviting Others.

Most vendor charity is false goodwill charity from the perspective that the customer does not get the charitable tax deduction for the vendors donation. Thats why, although it initially creates a temporary increase in sales / response because people feel generous, subject to the general economy. Offering true charity, providing a true gift of customer generosity, to help the favorite cause of the consumer, that also helps the consumer, will result from the following incentives, a sustained minimum 20% increase in more and new business, loyalty from customers, visibility and prospect/customer interaction (full reviews, feedback, on-going updates):Five Percent (5%) of the everyday price before taxes, as a Sponsors gift (promotional cost) to a specific charity (as referenced in their online social or syndicated media promotion) or to their members general charity profile for In-Store purchasesSix to Ten Percent or more (6-10%+) Stimulated by the prospect of receiving $5-10 in donations and member rewards for just giving feedback to attending an on-site (In-Store) Expert Demonstration, the response will be enormous, and sales of any high-end product or service on-site (or online) should carry an equally rewarding offer. In return for such generosity SMRC sponsors should effectively buy these customers loyalty.Turning every new customer, who is not currently a SMRC member into one that from then on, generates daily, a minimum of $10.95 per member per year to the sponsors favorite charity and sponsors social rewards (charitable deductions) while giving them a minimum of $219 per year to their favorite charities and member rewards --- in addition to the 20% increase in more/new business for each sponsor.9a. SMRC Monetizes6 Levels of Member Rewards & Custom Donations (PURCHASE NOT REQUIRED) FOR:

5. Inviting others to this free by-invitation-only funding service - @ 5% of their rewards/life

6.Awards of custom donations & member rewards in recognition of Public Service 8% of all rewards back in recognition1. SMRC General OverviewFor Inviting others While sponsors initially invite their followers to registers as their host to this by-invitation only service for charity, members can invite new members with the same rewards namely 5% of the on-going social rewards (and donations value) of new members who respond to their invitation. As all members will generate a minimum of $0.75 per day for their daily social content and feedback as social media research (acquired by other SMRC sponsors offering a donation to the members charities along with the social member rewards for a purchase, or answering a social market quiz of attention/recall) this will generate for each host, a minimum of $0.03 per member per day for life as the host assignment is permanent.

6.SMRC Awards represent eight percent (8%) of every social member reward point (and donations value) generated (or acquired from SMRC) by all members and sponsors . It represents half of SMRCs original operating budget, issued half rom SMRC directives as half by recommendations from all sponsors, as support/incentive/recognition for socially worthy service in the Public Good.10Creating A Landscape of Rewards:

Turning all social content, online promotions, and in-store trials, demos and testimonials intodaily customized, social 'game-like'rewardsystems for charity & social market / media research --or

Loyaltyby which sponsor is more generous(giving bigger donations & rewards)1. SMRC General OverviewCreating a Landscape of Rewards from the 6 models (that we just reviewed) results in two general models:1. Social Content - every piece and type2. Social market Research Quizzes - attention/recall3. Feedback to Sampling, Trials, Demos4. Purchases - everyday and demo5. Inviting Others6. Awards11Creating A Landscape of Rewards:

Simple: All marketing formats are supported: like 'Green Stamps' - it just takes simple coupons and/or codes to implement.

Complimentary (Value to All Content):

CompetitiveExternalInternal1. SMRC General OverviewSimple: Marketing Codes for Sponsor, offering, event, feedback form, amount of donations & rewardsPurchase Codes for Sponsor, offering, event, follow-up form, amount of donations and rewardsCoupons or entry of $0 entry in accounting system with purchase code as descriptionThe $0.03 per member for online charity media schedule (free to charities) as the only up-front cost; Costs for social and sponsor market research, or a sponsors gift of CSR generosity are only applied after receiving the feedback/research or upon a sale.

Complimentary: Generating only collective market and media research,SMRC complements and/or enhances all existing program content & sponsor programs (as members create more social credit for themselves giving research/feedback or get more for purchases).

Competitive:External: Creating the ultimate competitive advantage over non-SMRC sponsors bonuses, discounts or false vendor charity

Internal (w/ other SMRC Sponsors): Sponsors compete for over-lapping follower markets. Sponsors also compete for who can be more generous and/or influence a members charity profile to support their common charities

12b.Creating A Landscape of Rewards:

The Most Popular and Proven Incentive for charity & the Economy, now improved.

Results: 20%+ Sustained increase in business; the ultimate form of CSR for loyalty; The more you give to customers, the more you receive.1. SMRC General OverviewPopular and Proven Incentive for the Economy:

The most proven and popular form of supporting charity (Cause Marketing)- now improved to support (1) all forms of interaction/feedback (social content, feedback, invites, review, purchase, testimonials, on-going), (2) all media & (3) all charities as a game-like system of REWARDS with levels and codes/coupons.

Custom Charity Donations plus the equal bonus Social Member Rewards (at 5-7% of retail) as compared to discounts, bonuses or non-deductible vendor charity, wins EVERYTIME as "the social competitive advantage".

Results:

A Future of who can be more generous and/or influence a members charity profileThe more you give the more you receive back13Capturing the Potential of the Social Followers markets :

Sponsors as the initial hosts, competing for over-lapping followers, for 5% of the followers rewards & donations value

2.Double (2X) Member Rewards (and donations value) for LIFE1. SMRC General Overview14Capturing the Potential of the Social Followers markets :

3.Rebalancing Sponsor Generosity with Consumer Loyalty and New Business

4.Creating Lifetime Employee and Sponsor Employer benefits1. SMRC General OverviewThe 5-10% of the Sponsors offering along with any former charitable deduction that is the cost of offering SMRCs brand of Cause Marketing (always including the equal value in member rewards with any donation to a members charity) is easily offset from:The 20% increase in business from being truly generousThe competitive edge over non-SMRC sponsors offering only bonuses, discounts or false charity

Employees who invite their non-business friends and social contacts to register with SMRC receive 4% NET of the on-going member rewards and donations value generated by their friends and social contacts who respond to their invitation, and they retain this even if they leave their employer who was their host (originally invited them to join).

On the other hand, while the employer who was the host to the employee, has a chance to influence the employee to influence their friends and social contacts to support the employers favorite charities (say 30% of their profile), the employer will receive 5% of the employees on-going personal social member rewards (related only to the employees non-business SMRC earnings) even if the employee leaves the employers services.15d.Producing the most Abundant, Valuable and Noble Social Goals, where everyone profits:

Fully funding all worthy 501-c3s: the Arts, Education, Healthcare, Energy, Environment & more

Capable of providing special social support for: Senior Citizens, Education, Unemployment, Childrens Charities, Public Radio, Social & Professional Sports, Veterans, Spiritual organizations & More1. SMRC General OverviewFully Funding all worthy 501-c3s:Based on social impact rating and the number of followers giving feedback/supportProviding equal emphasis to small, community charities as for the most popular ones

16d. Producing the most Abundant, Valuable and Noble Social Goals, where everyone profits:

Individual/Social Self-Fulfillment and Economy: by # of sympathetic listeners

Economic Stimulation on Steroids1. SMRC General OverviewIndividual Self-Fulfillment for every blogger, editor, celebrity, student, philanthropist and everyone as they grow older. Imagine reconnecting with your lifetime of social contact to introduce / invite them to join this opportunity to allow their everyday social content and sponsor market research feedback and/or purchases create funding for charity and the equal value in social member rewards. This is the ultimate give-back to society.

Offering a gift of true sponsor generosity, giving the consumer something that helps their favorite cause, while at the same time providing the equal value of rewards to help the consumer, is not only societys ultimate competitive edge over non-SMRC sponsors, but will stimulate 10-20 X that value in new sales that carry this double-bonus reward offering.

17d.Producing the most Abundant, Valuable and Noble Social Goals, where everyone profits:

Creating the FREE living testament of the human emotional-social experience-ethos:

Generous System "Awards" in recognition for worthy contribution to the public good

1. SMRC General OverviewSocial Intelligence Reports:

A 360 tour/sort of the emotional spread (range), by geography and time on any tag combo.More accurate and un-bias than any other source, based on what people are actually saying.

System Awards represent 8% of every SMRC Social Member Reward point generated

18SMRC Use Cases as Interactive WireframesClick on the diagram to enlarge the diagram -- or -- HERE to illustrate each of the four (4) principle SMRC Double Rewards Use Cases (donations & social rewards) for (1) Every day Social Content, and Sponsor Interaction in (2) Social Media, (3) Syndicated Media and (4) In-Store - Rewards --- for Market Research and/or SalesReturn To Index

Click on the large diagram to see an enlarge view of SMRC Double Rewards Flow.

Click on any of the four (4) primary Use Case that illustrates how members and sponsors generate valuable social media and market research that funds the charities and the member rewards, while using these double rewards as a stimulus to drive the economy:The use of every piece of Social Content and Feedback anonymouslyThe use of Social Market Research in the Social Medias Testing attention and recallThe Use of Social Market Research in the syndicated medias (TV, Radio, Print) Testing attention and recall or as a gift of true sponsor generosity for purchasesThe Use of Social Market Research In-Store (POS) as Feedback to Sampling, Trials, Demos or as a gift of true sponsor generosity for purchases

See Step by Step (with interactive links to illustrate navigation) of each Use Case supporting 5 of the 6 levels of content or feedback creating the donations and rewards the only use case not shown is SMRCs awards of Rewards and Donations issued by SMRC (or by SMRC Sponsor recommendations)19Registration: of (media screen names, 5+ charities, host name); Pre-registration at double social member rewards/life;

Invited by a SMRC sponsor

As a result of redemption/registration of ones charities for donations & social member rewards given to them by a sponsor

Invited by an existing SMRC member2. SMRC Member ProcessesRegistration:Invited by a SMRC sponsor (celebrity, business, charity, social organization)As a result of redemption/registration of ones charities for donations & social member rewards given to them by a sponsorInvited by an existing SMRC member21NET: Per Million followers/customers (minimum not including donations and member rewards for sales):$219 million to the 501-c3 charity industry PLUS $219 million in social member rewardsStimulating/ incentivizing $2 - $4 billion for the economy$10.95 million to the sponsor's favorite charity (along with a healthy portion of the $219 million above to the sponsor's charity) PLUS $10.95 million to the sponsor's charitable deductions (rewards)2. SMRC Member ProcessesReturn to IndexEach member creates at minimum $0.75 per day (from 25 cause marketing sponsors targeted one of the five minimum charities in each members charity profile X $0.03 per anonymous profile in a group charity-media schedule) of which $0.60 goes to the members charity profile and member rewards = $219 per year ($0.60 X 365). Thus for the value of each members passively monitored social content and feedback, one million members will create $219 per year in donations and member rewards

At 5% of all sales stimulated by the double rewards of SMRCs brand of cause marketing, $219 million in charity would stimulate 20X that or $4.38 billion for the economy. At 10% of all sales, that $219 million in charity would stimulate 10X that amount or $2.19 billion for the economy

Sponsors as hosts to their follower markets, receive 5% of the on-going $219 per member per year in donations to their favorite charity and sponsor rewards (tax deductions), along with donations and sponsor rewards for the sponsors social content, as well as the opportunity to significantly influence the start-up charity profile of new members (as their sponsoring host). While this generates (just for 5% the members rewards) per million followers, at $10.95 per follower per year, $10.95 million per year for the sponsors rewards (charitable deductions), it may generate significantly more in donations to the sponsors favorite charities (based on the sponsors initial influence on the members start-up charity profile)

22Focus: Creating Feedback Scripts/Forms

Get 4X as many to see your complete promotion to get 2X the overall response

Charities (that receive the media schedules for their charity free) should consider the value of placing a 'reward opportunities' in the paid advertising space that literally guarantees readership of their materials at $0.06+ per market research response validating readership3. SMRC Sponsor Processes24Focus: Creating Reward OpportunitiesWith SMRC codes that drive market research interaction, visitation, feedback and purchases:

5%+ of the everyday purchase price (as a sponsor gift of donations to the member's favorite charity and the equal value in social member rewards$1 - $2 in donations & member rewards: for feedback to sampling, in-store trials$2 - $10+ for feedback to in-store expert demonstrations and testimonials7 - 10%+ of purchases related to attendance of the in-store expert demonstrations

3. SMRC Sponsor ProcessesRegistration ( a host is required) for:

Non-501-c3 sponsors (Celebrities, Businesses and Social organizations networks, media and societies) is similar to the member registration process, forms are online or hard-copy; the form requires more information on each sponsors charitable interests/investments which are validated (i.e. your charities are contacted)

501-c3 sponsors: A more in-depth profile of your key charitable initiatives is created. Registration of your charity under this program requires a proper filing in Publication 78. Non-humanitarian 501-c3s are not approved.As part of the due-diligence process of validating a prospective SMRC sponsors charitable interests, or for acceptance of a 501-c3 into our program to accept donations, SMRC creates a simple Social Impact Report on each 501-c3, based on three (3) areas of interest:A set/series of statements, with measurable references to the 501-c3s social impact achievements over the past 12 months priorA statement regarding the life cycle stage of the 501-c3s initiatives ranging from awareness through program design, development, implementation - and finally to advocacyA series of statement, with measurable references to the funding and resources of the 501-c3 to address its strategic initiatives. Note that for smaller startup 501-c3s, SMRC will make comment as to the fixed costs of business that make smaller operations seem less efficient.

SMRC provides complete programs to help you invite new members and prospective new sponsors. This includes internal webinar meetings (supported by SMRC) to introduce the concepts and models across your company, email templates, social bookmarking recommendations, as well as custom and secure new member sign-up websites.Prospective SMRC Sponsors that are also your followers (endorsers ex: Celebrity, Business, Social organizations) can register as a SMRC sponsor, with your organization as their host.This also includes employees, who invite their social/no-business associates to registerAlthough anyone can invite anyone else, Organization of Leagues typically teams that invite their players who invite their followers.

Implement feedback collection scripts and forms to your (and your sponsors) everyday social content that is food for members donations and member rewards in responding

For all programs that collect social market feedback to your commerce/cause-marketing initiatives, create social market research quizzes or tests that validate attention , readership and emotional/symbolic response mechanisms

SMRC Codes:Marketing Codes for Sponsor, offering, event, feedback form, amount of donations & rewardsPurchase Codes for Sponsor, offering, event, follow-up form, amount of donations and rewardsCoupons or entry of $0 entry in accounting system with purchase code as descriptionThe $0.03 per member for online charity media schedule (free to charities) as the only up-front cost; Costs for social and sponsor market research, or a sponsors gift of CSR generosity are only applied after receiving the feedback/research or upon a sale.253. Sponsor Process Benefits Summarya. Donations to Sponsors Charity, Sponsor Rewards

b. Sustained Increase in More & New Business/ Goodwill on Steroidsc. Low cost, Effective Market ResearchVery low cost Social Media Research at $0.03 per anonymous member profile per media reportLow Costs for Invaluable Sponsor Social Market Research (paid for only after receiving validation of readership or feedback including testimonials) starting at $0.06 per response validating attention / recall

Return to IndexDonations to Sponsors Charity, Sponsor RewardsFor every piece of the sponsors social content and feedback. 5% of the on-going social credit (and donations value) for:(A) members responding to the sponsor's direct invitation OR (B) non-SMRC parties registering in order to claim the donations and member rewards issued to them by a SMRC sponsor (which is 5% for everyday purchases, or 7-10%+ for purchases related to in-store expert demos):Per thousand followers, this annually generates:$219,000 to the follower's charity & member rewards; plus $11,000 in donations to their sponsoring host's favorite charity and sponsor member rewards plus $22,000 in SMRC awards of social member rewards (and donations' value)

Sustained Increase in More & New Business/ Goodwill on SteroidsMinimum sustained average of 20% more/ new business Strong Loyalty with purchasers as a true gift of sponsor generosity that helps the members favorite charity, while providing an equal value of social member rewardsPowerful Goodwill, on every members taskbar which displays (1) Their Points, (2) Their Followers points, (3) The members HOST id and (4) The SMRC sponsor (you), with significant influence on the followers of followers

Low Cost Effective Market Research:

Low Cost Media Research (by Charity)Free to each charity relative to their followers$0.03 / profile cost for other sponsors - ONLY by sponsors matching a 5-10% product/ service offering to ONE of the charities in the member's charity profile orA smaller donation and social member rewards (worth at least double the value of social content) for quizzes or feedback response to sponsors.

Invaluable Sponsor Market Research:Validate members attentively reviewed the sponsors' complete offer ($0.06 - $2 per response)Feedback/testimonials to Sampling, in-store trials and expert demonstrations ($0.25 - $10 in value)Only paid for when the feedback/quizzes are received26Follower markets:

Yours (all media including all listening & customers/prospects)Your other business & social initiativesYour Employees The Markets of your CelebritiesB. Sponsors - Sizing/Scoping the SMRC Opportunity282.Your Social/Philanthropic Profile:501-c3 Charities Other Strategic Social InitiativesKEY linked/common ObjectivesCurrent/To-Date: Impact per InitiativeShortfall Which/All Business Initiatives that could employ the SMRC modelB. Sponsors - Sizing/Scoping the SMRC Opportunity29Special Opportunities

Prospective Sponsors you could invite

Support Local, Popular Charities (the smaller the better)

c)Generating content that promotes FeedbackB. Sponsors - Sizing/Scoping the SMRC OpportunitySpecial Opportunities:Prospective Sponsors you could invite (Celebrity, Business, Social groups or Charity)Support Local, Popular Charities (the smaller the better)Generating content that promotes Feedback: Interaction you'd like to generate, similar to Programs you'd like to promote To serve as more everyday social content for your visitors (creating more donations and member rewards for them

30Special Opportunities (cont)

d)Offerings you'd like to make available via SMRC's brand of cause marketing - for:

Social Market Research/Feedback

PurchasesB. Sponsors - Sizing/Scoping the SMRC OpportunityReturn to IndexOfferings you'd like to make available via SMRC's brand of cause marketing - for

Market research at $0.06 to $10.00 [for research ranging from validating their complete attention/ readership to your presentation - to feedback to an in-store expert demonstration - to testimonials] --- to

Purchases with from 5% minimum to 10%+ of the purchase price as your gift of charity to the member31