Social Learning at a Learning Conference - c.ymcdn.comc.ymcdn.com/sites/ · PDF fileSocial Learning at a Learning Conference Shar Govindan, ... • AWWA's M32 Manual, US ... AWWA EMAC,

CEdMA Spring Conference 2014

Social Learning at a Learning Conference

Shar Govindan, Bentley Systems Inc.


Presenter ProfileShar Govindan

Director, Social Learning

Bentley Systems, 10+ years

M.S, Environmental Engineering, University of Connecticut

Project Management Mastery, Stanford University

Publications:

• The Real Maverns (2014, TBP)

• ENR Article (2013)

• AWWA's M32 Manual, US (2012)

• Social Boom – How to Master Business Social Media (2011)

• GeoHydroinformatics: Integrating GIS and Water Engineering Book, UK (2010)

• National Rural Water Association's Magazine Article (2009), …

Presenter:

• IACET (2013), GSMI (2013), bentleyuser.dk conference, (2013), CEdMA (2012), TSIA x 2 (2012),

UConn (2012), ASCE (2012), WEAT Collection Systems Conference (2011), GITA Geospatial

Conference (2011), Canadian Water Works Association (2011)…

Judge: Future City Competition, Science & Engineering Fair…

National Committees: TSIA Social Co-Chair, AWWA EMAC, Constellation Future of Work Panel


• Largest Bentley Conference Theme Change

• Increase Engagement

• Increase Endorsements

• Trainers’ Brand

• LEARN Subscription Value

Goals

3


• Selling to Internal Sales:

Reposition Event

• Conference Fee to LEARN Subscription

• Transitioning from Marketing to Training

• Implementing New Ideas/Format Quickly

Challenges

4



Before

6



• Corporate Keynotes

• Product Updates

• Conference Fee

• Managed by Marketing

STOP Doing List

13


• LEARN subscribers’ Exclusive!

• Managed by Bentley Institute

• Learning assessments during the

conference

• LEARNing Zone

START Doing List

14


Do better list

16


“Social” Videos


18


Trainers recorded sessions pre-conference

19


Be Communities



Source: LinkedIn Sales Solutions

Share ideas through status updates & participate in groups

24 | WWW.BENTLEY.COM | © 2013 Bentley Systems, Incorporated

Workshops + Lectures

OnDemand + Live


Meet the Trainers


LEARNing Zone

Tuesday LEARNing Bar


Social Game 1



Social Game 2






Monday Social Dinner Wednesday Social Dinner

Social Dinners


Social Sharing http://www.bentley.com/LEARN2013



• As a book club:

Book Club


Share Inspirational Quotes


Share professional videos, whitepapers,..


Have fun while sharing tips!

52

53 | WWW.BENTLEY.COM | © 2013 Bentley Systems, Incorporated

User Group Events

& Special Interest Groups

Flipped Classroom

Social Dinners

NetworkingDiscussion


• Support:

– Trainer/Speaker Recruitment

– Agenda Support

– Promotion

– Registration material

Bentley User Groups


Special Interest Groups (SIG)


SIG (Virtual)

SIG LIVE (BLENDED)


SIG On-Demand


Prequel


Train Trainers on Social Media



Social Media Ambassador Program

CROSS-POST

RESHARE

poll

NEWS

EVENTS

DON’T SPAM


Have Conversations! Build Relationships!



Month Award Winner Social Platform

February Robert Be Communities

March Andrew Twitter

April George LinkedIn

May John LinkedIn & Twitter

June Stella LinkedIn & Twitter

July Sivaram LinkedIn

August Andy Xing

September Christopher Yammer

October Jessica Yammer

November Matt LinkedIn

December Mike Yammer, SharePoint

January Rich LinkedIn

Recognize

Social #Rockstars

by Department


Sequel


Thematic Conferences!

Technology Innovation is HARD


Adult Learner Innovation is HARDER

@SharGovindan LinkedIn.com/Sharavan

Documents

Social Learning at a Learning Conference - c.ymcdn.comc.ymcdn.com/sites/ · PDF fileSocial Learning at a Learning Conference Shar Govindan, ... • AWWA's M32 Manual, US ... AWWA EMAC,