Hotel Fasano – Rio de Janeiro

Hotel Fasano

Hotel Fasano is one of the most pretigious

hotels in Rio de Janeiro.

Since the inauguration in 2009 of the

second hotel of the group of 5 hotels, has

been stealing customers from the other

luxorious hotels in Rio, such as

Copacabana Palace.

Fasano Group is also known by their haut

cuisine restaurants.

Hotel Fasano

The hotel has one of the most beautiful views

in the country...

But one of the worst websites – na social interaction

as a whole - for a luxury hotel...

The hotels website – the same for the other hotel and the restaurants – has no visual appeal and it is not very user friendly.

It has only the basic:

- pictures of the rooms and common areas

- map

- reservation

- contact

The only reference you can find of an outside opinion is the publication is a magazine.

NO FACEBOOK, TWITTER OR ANY SOCIAL MEDIA

You can make a reservation through

facebook, althoug it has not a facebook

page. The customers is redirected to the

hotel’s website.

How it should be

Arena Copacabana Hotel

Prizes and

media

highlights Costumers can leave

their testimonial.

Present in most

important social

tools.

Virtual Tour

Brazil is now on the spot with all the up and

coming events.

Only the group Accor plan to double the

number of hotel rooms until 2014 –

HOTELS HAVE TO STAND OUT!

Although Fasano stands as one of the

most luxurious hotels in Rio, many other

hotels approach the client more effectively.

Fasano has to:

Create and manage a Facebook page

Create a Twitter account

Parter with some influential person.

Beyonce, for instance, stayed in the

hotel more than once and said publicly

that she had a wonderful time there.

How measure the success

Survey the customers: how they made

the decision of staying in Fasano

Measure increase of the traffic on the

social medias.

Following feedbacks made online.