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in real lifeyou talked to
peopleon social media
3.3 BILLION MENTIONS OF BRANDS IN A TYPICAL DAY IN THE US
3.3 BILLION MENTIONS OF BRANDS IN A TYPICAL DAY IN THE US
3.1 BILLION OF THOSE ARE NOT ON
SOCIAL MEDIA
WE WANT SOME OF THAT TWITTER.
HOW ABOUT SOME FACEBOOK, TOO?
OH, AND “LIKES.” WE WANT LOTS OF LIKES.
WHAT ‘CHOTALKIN’ ‘BOUTWILLIS?
WTF?
BRINGING COMMUNITY
BACK
NEIGHBOR
NEIGHBORLY
TRUTHS* ABOUT WORD OF MOUTH MARKETING
*may be counterintuitive
IT IS NOT –NOR WILL IT EVER BE –ABOUT YOUR PRODUCT1
YOUR PRODUCT IS THE CONDUIT
(SOLVE FOR EXCITED KITTY)
2DON’T SEEK OUTINFLUENCE.CREATE IT.
INFLUENCE CAN BE CREATED
PASSIONCANNOT
YOUR COMMUNITYIS NOT FOR EVERYBODY3
FIND YOURRALLYING CRY4
REMEMBER THE
ALAMO
EVERYBODY WANTS TO BE A PART OF SOMETHINGBIGGER THAN THEMSELVES.
THINK ABOUT CONTENT DIFFERENTLY5
WHY DO PEOPLE SHARE?
SPIKE JONES
wcgworld.comaskspike.com
[email protected]: you’re on your own
photo: jenn-wagner.com
Yeah, I have a book if you wanna know more.
