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Social Computing Guidelines

___________________ recognizes social media as an emerging realm of business interaction. Tofoster participation that reflects our company values, we offer the following official guidelines as aresource for _______ staff involved in our social media efforts. All who contribute to social media onbehalf of ___ are expected to understand and to follow these guidelines.

We acknowledge the ongoing developments in social media and will update our guidelines as newtechnologies and tools require.

Defining Social Media

Broadly defined social media includes a family of Interactive Communication Technologies (ICT) whichallow users to interact with each other in some way by sharing information (personal and public), files,images, and videos. Social media platforms include blogs, wikis, communities or social networks,message boards, content sharing websites, social bookmarking sites, and text messaging.

Benefits of Social Media Participation and Strategy

___________ recognizes that social media provides an opportunity for listeningand engaging.

Listening

By its nature, social media facilities an ongoing conversation, a continuos exchange of information andmedia. ___________ sees an opportunity to listen and learn more about our market, our industry, ourcustomers, as well as our brand perception in the market. We acknowledge there is an opportunity forpassive listening and collection of relevant information as well as an opportunity for active two-wayresearch via social media platforms.

Engagement

___________ offers a variety of competencies to our market. We can contribute to the ongoing socialmedia interaction in ways that both benefit the community at large as well as inform our clients andpotential clients about specific ways we can support and service them.

Social Media Guidelines

Social media can be an asset to our whole company if we exercise personal responsibility. A consistapproach to the way we all engage in social media helps build trust between us and clients, suppliers,and the general public who also engage in social media. With this goal of building trust in mind, wevedeveloped guidelines that should encourage responsible communication without hindering open andfree participation. Please use the following guidelines to direct your engagement in all ___________related engagement with social media platforms.

1. Take Responsibility - You are personally responsible for your activity and content in various

social media platforms.

2. Be Who You Are - Write in your own voice and from your own perspective based on yourposition, expertise and personality. Identify your name and position with ___________whenever you discuss ___________ matters or engage in social media on behalf of___________ . Dont publish ___________ -related content or on behalf of ___________anonymously or under a pseudonym. (See Be Honest)

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3. Add a Disclaimer - When posting content youve created to blogs, please include a disclaimerthat reads something like, The information posted on this site is my personal opinion and doesnot necessarily represent the position, strategy or opinion of ___________. Only those officiallydesignated by ___________ have the authorization to speak on behalf of the company.

4. Copyrights & Intellectual Property - Please respect the copyright, fair use and financialdisclosure laws. When quoting another blog, please inform them and provide a link whenpossible. If posting music, photography, or video, please use something from the public domain

or consult a copyright-free website or a website with Creative Commons Commercial provisions(see http://creativecommons.org/about/licenses).

5. Respect Confidentiality - Please respect proprietary ___________ information anddocuments, and avoid distributing or referencing any information considered confidential. If youhave any questions, ask your supervisor before posting.

6. Respect Privacy - Respect the privacy of your co-workers as well as our clients, our suppliers,and partners. Please obtain prior approval before you cite or reference.

7. Respect the Person - Remember that youre writing to real people: not computer terminals.Treat your audience with respect. Sometimes emotions can flair in social media spaces andpeople may say things that are offensive and inciting. Youre expected to remain above the fray

and consistently demonstrate exemplary behavior. Avoid inappropriate language and topics thatmay be considered objectionable or inflammatory.

8. Be Professional - The same professional conduct expected in the workplace is expectedonline. Avoid all ethnic slurs, personal insults, obscenity, or sexual references. Remember yourassociation with ___________ and make sure your content, comments and profile informationdo not conflict with the goals and image of ___________ .

9. Share Expert Information - You can add value to the social media conversation by providingexpert knowledge on a given subject. Sometimes your expert knowledge may derive fromanother expert. Be willing to reference and link to their websites when possible.

10.Be Generous - Be generous in providing information, compliments and links to your sources. Inthe social media world, the more generous you are, the more youre own presence will increase.

11.Be Honest - When you write content or comments, be honest about you are, who yourepresent, and what you write. If you make a mistake, admit it. If you alter an old post, indicatethat youve done so.

12.Pause Before Publishing - When you post content or comments be sure to pause beforepublishing and double check what you wrote. Make sure your grammar is good, words arespelled correctly, your information is accurate, and your attitude is right.

13.Maintain Your Responsibilities - Your participation in social media should not interfere withyour day to day responsibilities.

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