Social Commerce IQ Retail 2013

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    Annual Analysis of How Over 800 Retailers Are Using Social Commerce to Improve the Shopping Experience

    RETAIL 2013SOCIAL COMMERCE IQ

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    SCIQ:RETAIL2013

    2

    About the Report

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    SCIQ:RETAIL2013

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    SCIQ:RETAIL2013

    Welcome LetterAbout the Report

    4

    This is the third year 8thBridge is publishing its Social Commerce IQ (SCIQ) report. In this time, Social

    Commerce has rapidly changed from ecommerce transactions on social networks to focus on

    empowering people to discover new product ideas from each other while they shop with the brands

    they love.

    The launching of social discovery and curation solutions this year by some of the worlds largest

    retailers, ToysRUs, eBay, Walmart, Target, and Amazon, is a strong indication that on-site social

    discovery has gone mainstream.

    While social network engagement declined and social tra!c remained insigni"cant, on-site social

    discovery was proven in 2013 to be the key to cracking the code on monetizing social - lifting revenue

    per visit by 10-15% and doubling the time people spend shopping.

    We almost doubled the number of brands we analyzed this year, 872 compared to 475 last year, to

    include nearly all of the brands from companies in the Internet Retailer 2013 Top 500 Guide and

    additional brands Internet Retailer determined were up and coming.

    Please reach out to us at [email protected] if you have any feedback or suggestions.

    Hello,

    Wade Gerten

    Founder & CEO

    8thBridge, Inc.

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    SCIQ:RETAIL2013

    Executive SummaryAbout the Report

    5

    SOCIAL COMMERCE IS ABOUT PRODUCT DISCOVERY

    This year, Social Commerce accelerates its pace emphasizing product discovery via

    product centric interest communities. Of the 872 ecommerce sites in this years SCIQ,

    Pinterests Pin It button overtook Facebooks Like button on the product page with

    62% of the companies using the Pin It button versus 59% using the Like button.

    Although companies have embraced social discovery via Pinterest, the upstream

    tra!c to their sites from Pinterest is still underwhelming, averaging 0.1% of their total

    tra!c and twenty two times less than Facebook.

    ECOMMERCE SITE SOCIAL DISCOVERY GOING MAINSTREAM

    This year shows signi"cant adoption of curation & social discovery features on

    ecommerce sites. 86% of retailers planning site redesigns for 2014 are planning toadd social shopping featuresand 10% of the retailers covered in this report already

    support it. Even more signi"cant is that the worlds largest retailers embraced on-site

    social discovery in 2013, with Walmart, Target, Amazon, and eBay launching social

    discovery and curation features on their own sites.

    FACEBOOK CONTINUES TO EVOLVE TO A TRADITIONAL

    MARKETING PLATFORM

    Meanwhile, Facebook continues to evolve to a Marketing Platform versus a social

    commerce play involving brand pages. Overall, Facebook engagement on Facebookbrand pages was down 27%from 4.1% last year as measured by Talking About This/

    Brand Likes. This decrease in brand engagement is being fueled by an exponential

    increase in shared stories overall and brands have not invested in Facebook

    advertising to compensate for the decrease in brand story distribution. On the bright

    side, the most attractive marketing investment on the Facebook platform is

    retargeting ecommerce site visitors via Facebook Exchange which is not really social,

    but a more traditional advertising tool. Facebook Exchange is now dominating the

    retargeting market.

    Two other signs of the changing role of the Facebook brand page are the signi"cant

    decrease in shopping application and overall degradation of the Facebook application

    user experience. Shopping applications (with and without checkout) on Facebookbrand pages decreased from 62% last year to 15% having product browsing (no

    checkout) and 2% having shopping (fully integrated checkout) this year. Although 90%

    of all companies have an average of 4 applications on their brand page, 40% of these

    companies had applications that were either not functioning or out of date.

    SOCIAL COMMERCE IS NO LONGER JUST FOR PURE PLAYS

    Last year was a transition year; the SCIQ leaderboard was comprised of smaller, more

    agile companies with either strong social network strategies or that launched new

    websites with social shopping functionality. This year, no one strategy guaranteed a

    position on the Top 25 and as a result, only 6 companies from last year made the Top

    25 SCIQ scores this year. Another year also allowed larger companies the chance to

    catch up.Eight of the companies in the Top 25 list are among the Top 50 in the

    Internet Retailer 2013 Top 500 Guide.

    SCIQ METHODOLOGY

    8thBridge analyzed 872 web retailers from the Internet Retailer 2013 Top 500 Guide

    and an additional list of brands Internet Retailer magazine determined were up and

    coming for its Social Commerce IQ (SCIQ) Report. The results show that the most

    e#ective social media marketers are not only present on the social networks and

    drive customer engagement, but they also have great website social experiences that

    incorporate customer curation (or collections), crowd-sourced discovery and social

    rewards.

    In its analysis, 8thBridge measured 52 di#erent social data points for each retailer

    from the major U.S. social networks including Facebook, Twitter, Pinterest, YouTube,

    Instagram, Google+, and Vine. These data points consisted of upstream tra!c from

    the social networks, engagement metrics including the number of followers and user

    interactions, and metrics of how extensively a retailer has incorporated social

    features onto its own ecommerce site.

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    SCIQ:RETAIL2013

    6

    Table of Contents

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    SCIQ:RETAIL2013

    Overview

    Social Platforms Analyzed

    Methodology and ClassesCategories

    Top 25 Companies

    Top 25 Companies Compared to All Other Companies

    Brand Awareness on Social Networks

    Social Upstream Tra!c

    Average by Category - Brand Awareness on Social Networks

    Average by Category - Social Upstream Tra!c

    Adoption by Category - Website Social Lift

    Findings

    Adoption

    Top 10 Facebook

    Top 10 YouTube

    Top 10 TwitterTop 10 Pinterest

    Top 10 Instagram

    Top 10 Vine

    Top 10 Klout Scores

    Top 10 Comparison

    Upstream Tra!c from Social Networks

    Social Website Integration

    9

    10

    1112

    13

    14-16

    17

    18

    19-2021-22

    23-24

    25

    25

    26

    27

    2829

    30

    31

    32

    33

    34

    35

    Table of Contents

    7

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    SCIQ:RETAIL2013

    Website Social Shopping

    Applications on Facebook

    Customer Survey Results

    Retailer Survey Results

    Case Studies

    Free People

    Walmart/Amazon/Target

    ToysRUs & BabiesRUs

    Sur La Table

    Deb ShopsKipling

    ModCloth

    eBay

    SCIQ ScoringSCIQ by Category

    Brand List

    Index Classes

    About 8thBridge

    Authors

    What We Do

    How to Contact Us

    Alphabetical Index

    36

    37-38

    39-41

    42-43

    44

    44

    45

    46

    47

    4849

    50

    51

    5252

    53-59

    60-118

    119

    120

    121

    122

    123-133

    Table of Contents

    8

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    SCIQ:RETAIL2013

    872 BRANDS

    8thBridge researched 872 brands beginning in July and ending in November 2013.

    The brands researched were determined by the Internet Retailer 2013 Top 500

    Guide and an additional list of brands Internet Retailer determined were up and

    coming.

    7 SOCIAL PLATFORMS

    Facebook, YouTube, Twitter, Instagram, Pinterest, Google+, and Vine were analyzed.

    4 AREAS

    4 areas were taken into account when calculating the SCIQ scores: brand awareness

    on social networks, social upstream tra!c, website social lift, and Social CRM.

    4 CLASSES

    Scores were broken down into 4 classes: genius, superior, average, and de"cient.

    19 CATEGORIES

    The 872 brands researched were broken down into 19 categories: apparel/

    accessories, automotive, beauty, books/music/videos, children and baby,

    computers/electronics, $owers/gifts, food, hardware/home improvement, health,

    housewares/home furnishings, jewelry, mass merchant, o!ce supplies, pets,

    specialty, sporting apparel, sporting goods, and toys/hobbies.

    CUSTOMER SURVEY

    8thBridge conducted a survey of 502 customers in July 2013.

    RETAILER SURVEY

    8thBridge conducted a survey of 37 retailers in August 2013.

    Overview

    9

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    SCIQ:RETAIL2013

    Social Platforms Analyzed

    10

    Social Platforms Analyzed

    Facebook YouTube Twitter Instagram

    Pinterest Google+ Vine

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    SCIQ:RETAIL2013

    Methodology and Classes

    11

    Genius75+Genius brands represent the most socially-advanced

    brands. At a minimum they are category leaders in

    engagement rates and tra!c. Leaders in this group

    have already integrated advanced social functionality

    into their ecommerce sites.

    Methodology

    Brand Awareness on Social Networks 30%

    Number of Facebook Fans, Facebook Talking About This, Facebook Engagement (Talking About This/Fans),

    Social Applications on Facebook, Number of Twitter Followers, Number of YouTube Subscribers, Number

    of YouTube Video Views, Number of Pinterest Followers, Number of Pinterest Pins, Number of Pinterest

    Boards, Number of Instagram Followers, Number of Instagram Posts, Number of Instagram Brand

    Hashtag Posts, Number of Vine Followers, Number of Vine Videos, and Klout Score.

    Social Upstream Tra!c 30%

    Facebook Upstream Tra!c, Pinterest Upstream Tra!c, Twitter Upstream Tra!c, Instagram Upstream

    Tra!c, and YouTube Upstream Tra!c.

    Website Social Lift 30%

    Facebook Like Button on Product Page, Pinterest Pin It Button on Product Page, Twitter Tweet Button on

    Product Page, Google+ Button on Product Page, Ratings and Reviews on Product Page, Product

    Recommendations on Product Page, Facebook Custom Open Graph Actions, and Main Website Social

    Shopping Application (Discovery, Curation, Rewards, or Contests).

    Social CRM (SCRM) Potential 10%

    Social Login, Data Collected Via Social Login, and Data Collected Via Facebook Custom Open Graph

    Actions.

    Classes

    Superior45-74.9Superior brands are generally pro"cient atmaintaining their social network presence and have

    basic social network integration into their

    ecommerce sites.

    Average20-44.9Average brands are putting some e#ort into a social

    network presence although this is not driving reach,

    engagement, or tra!c. They may have done somesocial network integration.

    De"cient0-19.9De"cient brands have a minimal but ine#ective social

    network presence and integration with little or no

    engagement, social tra!c, or social data capture.

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    SCIQ:RETAIL2013

    Categories

    12

    MassMerchant

    Apparel/Accessories

    Specialty

    Health

    Children andBaby

    Pets

    Housewares/Home Furnishings

    Beauty

    O!ceSupplies

    Computers/Electronics

    Flowers/Gifts

    SportingGoods

    Food

    Books/Music/Videos

    Hardware/HomeImprovement

    Toys/Hobbies

    Jewelry

    Automotive

    SportingApparel

    !"

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    SCIQ:RETAIL2013

    Top 25 Companies

    13

    Company RankBrand Awareness

    on Social

    Networks Score

    Social UpstreamTra!c Score

    Website SocialLift Score

    SCRM PotentialScore

    SCIQ

    Free People

    Lancome

    Smashbox

    Lolly Wolly Doodle

    Plndr

    Target

    Bourbon & Boots

    ToysRUs

    WWE

    ModCloth

    Fab.com

    BodyBuilding.com

    Sears Holdings

    Diamond Candles

    TheKnot.com

    American Eagle Out"tters

    Birchbox

    Zappos.com

    BucketFeet

    Etsy

    Vans

    ShoeDazzle

    CCS

    JustFab

    Vat19.com

    1 130.1 120.0 146.7 139.4 133.0

    2 114.4 180.0 106.6 119.4 132.2

    3 109.6 160.0 113.3 151.5 130.0

    4 78.1 200.0 113.3 97.0 127.1

    5 92.7 160.0 113.3 109.1 120.7

    6 138.6 40.0 180.0 127.3 120.3

    7 63.6 200.0 86.7 151.5 120.2

    8 102.6 50.0 180.0 200.0 119.8

    9 148.7 180.0 66.7 0 118.6

    10 119.3 100.0 120.0 139.4 115.7

    11 91.4 120.0 126.7 127.3 114.2

    12 126.8 80.0 120.0 139.4 112.0

    13 101.9 33.3 173.3 181.8 110.8

    14 80.5 200.0 53.3 97.0 109.8

    15 117.3 80.0 120.0 139.4 109.1

    15 123.8 60.0 133.3 139.4 109.1

    16 134.5 160.0 66.7 0 108.3

    17 108.1 120.0 100.0 97.0 108.1

    18 61.8 200.0 73.3 60.6 106.6

    19 154.5 120.0 66.7 36.4 106.0

    21 132.2 80.0 120.0 60.6 105.7

    22 124.3 80.0 106.7 121.2 105.4

    22 102.3 40.0 166.7 127.3 105.4

    22 104.7 100.0 100.0 139.4 105.4

    23 89.9 200.0 53.3 0 103.0

    ToysRUs includes an average of toysrus.com and babiesrus.com, Sears Holdings includes an average of kmart.com, craftsman.com, and sears.com

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    SCIQ:RETAIL2013

    Top 25 Companies Compared to All Other Companies

    14

    Top 25 CompaniesAverage

    All Other CompaniesAverage Multiple

    Facebook Fans

    Facebook Talking About This

    Facebook Engagement

    Applications on Facebook Page

    Twitter Followers

    YouTube Subscribers

    YouTube Video Views

    Pinterest Followers

    Pinterest Boards

    Pinterest Pins

    Instagram Followers

    Instagram Posts

    Instagram Brand Hashtag Posts

    Vine Followers

    Vine Videos

    Klout Score

    3,045,994 943,859 3.2X

    59,534 17,290 3.4X

    3.4% 3.0% 1.1X

    5 4 1.3X

    280,365 79,609 3.5X

    113,489 20,451 5.5X

    45,367,853 9,363,481 4.8X

    141,802 46,800 3.0X

    35 29 1.2X

    3,303 1,412 2.3X

    105,744 55,616 1.9X

    582 266 2.2X

    391,581 85,156 4.6X

    5,995 3,968 1.5X

    14 9 1.6X

    70 55 1.3X

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    SCIQ:RETAIL2013

    Top 25 Companies Compared to All Other Companies

    15

    Top 25 CompaniesAverage

    All Other CompaniesAverage Multiple

    Facebook Upstream Tra!c

    YouTube Upstream Tra!

    c

    Pinterest Upstream Tra!c

    Twitter Upstream Tra!c

    Instagram Upstream Tra!c

    10.19% 1.90% 5.4X

    3.02% 0.75% 4.0X

    0.60% 0.08% 7.5X

    0.09% 0.02% 4.5X

    0.02% 0.01% 2X

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    SCIQ:RETAIL2013

    Top 25 Companies Compared to All Other Companies

    16

    Top 25 Companies All Other Companies Multiple

    Facebook Like Button

    Pinterest Pin It Button

    Twitter Tweet Button

    Google+ Button

    Ratings and Reviews

    Product Recommendations

    Social Shopping Application

    Social Login

    86% 58% 1.5X

    82% 61% 1.3X

    86% 60% 1.4X

    39% 42% 0.9X

    82% 73% 1.1X

    82% 84% 1.0X

    86% 8% 10.8X

    82% 15% 5.5X

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    SCIQ:RETAIL2013

    Brand Awareness on Social Networks

    17

    Average High Low

    Facebook Fans

    Facebook Talking About This

    Facebook Engagement

    Applications on Facebook Page

    Twitter Followers

    YouTube Subscribers

    YouTube Video Views

    Pinterest Followers

    Pinterest Boards

    Pinterest Pins

    Instagram Followers

    Instagram Posts

    Instagram Brand Hashtag Posts

    Vine Followers

    Vine Videos

    Klout Score

    1,011,748 34,939,845 53

    18,654 906,268 0

    3.0% 93.95% 0

    4 10 0

    86,176 4,054,217 2

    23,684 4,344,885 0

    10,614,598 1,544,489,592 0

    50,223 5,658,789 0

    29 208 0

    1,481 33,886 0

    57,955 2,321,385 0

    281 3,867 0

    94,995 15,488,549 0

    4,091 176,800 0

    9 147 0

    55 99 0

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    SCIQ:RETAIL2013

    Social Upstream Tra!c

    18

    Average High Low

    Facebook Upstream Tra!c

    YouTube Upstream Tra!c

    Pinterest Upstream Tra!c

    Twitter Upstream Tra!c

    Instagram Upstream Tra!c

    2.16% 75.22% 0%

    0.82% 25.46% 0%

    0.10% 9.67% 0%

    0.02% 3.57% 0%

    0.01% 3.41% 0%

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    SCIQ:RETAIL2013

    Average by Category - Brand Awareness on Social Networks

    19

    Apparel/

    Accessories Automotive Beauty

    Books/Music/

    Videos

    Children and

    Baby

    Computers/

    Electronics Flowers/Gifts Food

    Hardware/Home

    Improvement Health

    Facebook Fans

    Facebook TalkingAbout This

    FacebookEngagement

    Applications onFacebook Page

    Twitter Followers

    YouTubeSubscribers

    YouTube VideoViews

    PinterestFollowers

    Pinterest Boards

    Pinterest Pins

    InstagramFollowers

    Instagram Posts

    Instagram BrandHashtag Posts

    Vine Followers

    Vine Videos

    Klout Score

    1,646,948 210,701 1,029,709 1,150,084 337,994 1,105,096 206,223 1,732,928 310,538 433,018

    22,286 7,546 24,152 19,192 10,065 21,547 4,926 22,108 7,688 8,403

    2.4% 3.8% 2.0% 4.2% 2.6% 1.9% 2.6% 2.7% 2.3% 3.0%

    4 3 5 2 3 3 4 4 3 4

    140,010 5,001 75,676 132,764 8,191 73,010 6,845 199,301 15,551 52,248

    16,552 5,720 13,738 43,493 804 42,815 957 1,928 6,838 8,511

    6,611,890 2,261,886 3,124,512 63,028,107 274,112 7,673,292 986,821 1,032,651 60,77,999 2,177,006

    82,770 228 12,031 3,552 7,061 2,110 3,728 8,093 195,065 5,044

    28 22 23 23 36 17 36 31 25 23

    1,993 448 1,019 865 1,670 389 3,728 849 1,077 1,247

    116,222 1,686 49,225 4,923 2,763 17,011 2,248 93,556 5,655 11,591

    466 32 262 165 118 83 48 136 135 223

    220,240 1,752 84,751 54,179 7,074 77,865 8,574 224,139 5,912 17,578

    4,416 35 1,888 4,037 114 777 50 12,208 1,683 1,413

    12 0 6 6 0 3 3 3 7 23

    62 42 62 67 46 51 47 58 41 58

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    SCIQ:RETAIL2013

    Average by Category - Brand Awareness on Social Networks

    20

    Housewares/Home

    Furnishings Jewelry Mass Merchant O!ce Supplies Pets Specialty

    Sporting

    Apparel Sporting Goods Toys/Hobbies

    Facebook Fans

    Facebook TalkingAbout This

    FacebookEngagement

    Applications onFacebook Page

    Twitter Followers

    YouTubeSubscribers

    YouTube VideoViews

    PinterestFollowers

    Pinterest Boards

    Pinterest Pins

    InstagramFollowers

    Instagram Posts

    Instagram BrandHashtag Posts

    Vine Followers

    Vine Videos

    Klout Score

    283,266 490,333 2,398,858 92,453 392,910 933,220 357,242 342,824 729,180

    8,877 15,194 40,302 4,736 63,854 30,340 5,144 5,772 9,108

    3.0% 2.6% 2.8% 2.8% 17.4% 3.9% 1.9% 3.3% 3.1%

    3 4 4 3 4 3 4 4 4

    35,218 38,091 69,264 18,205 15,449 194,199 50,015 27,991 39,307

    2,874 1,524 2,215 828 1,234 86,763 181,597 5,374 9,759

    1,877,550 743,047 2,369,856 419,979 969,534 39,661,805 65,968,820 3,189,053 6,549,994

    41,813 6,163 10,387 519 1,267 122,645 165,051 1,489 7,335

    43 31 32 19 24 30 27 26 25

    1,813 1,325 2,333 772 800 1,549 1,078 740 906

    10,978 54,823 21,109 395 2,818 10,239 121,794 11,126 8,312

    119 189 274 92 159 194 424 178 100

    18,240 21,006 71,045 1,235 12,028 28,106 157,107 8,246 54,916

    1,431 52 2,353 69 197 3,664 27,128 2,350 633

    2 2 8 7 2 5 24 11 11

    47 51 61 45 45 54 63 51 54

    !"

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    SCIQ:RETAIL2013

    Average by Category - Social Upstream Tra!c

    21

    Apparel/

    Accessories Automotive Beauty

    Books/Music/

    Videos

    Children and

    Baby

    Computers/

    Electronics Flowers/Gifts Food

    Hardware/Home

    Improvement Health

    FacebookUpstream

    Tra!c

    PinterestUpstream

    Tra!c

    TwitterUpstream

    Tra!c

    InstagramUpstreamTra!c

    YouTubeUpstream

    Tra!c

    2.84% 0.93% 2.76% 1.92% 3.50% 0.86% 3.04% 1.23% 0.60% 2.14%

    0.18% 0% 0.02% 0.09% 0.08% 0% 0.09% 0.14% 0.01% 0.03%

    0.03% 0% 0% 0.05% 0% 0.01% 0% 0.01% 0% 0%

    0.02% 0% 0% 0.01% 0% 0% 0% 0% 0% 0%

    1.02% 0.67% 1.52% 1.17% 0.50% 0.93% 0.28% 0.16% 1.43% 0.60%

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    SCIQ:RETAIL2013

    Average by Category - Social Upstream Tra!c

    22

    Housewares/Home

    Furnishings Jewelry Mass Merchant O!ce Supplies Pets Specialty

    Sporting

    Apparel Sporting Goods Toys/Hobbies

    FacebookUpstream

    Tra!c

    PinterestUpstream

    Tra!c

    TwitterUpstream

    Tra!c

    InstagramUpstreamTra!c

    YouTubeUpstream

    Tra!c

    1.47% 2.28% 2.39% 0.41% 4.07% 2.68% 2.58% 0.74% 1.61%

    0.12% 0.06% 0.18% 0.01% 0% 0.15% 0.01% 0% 0.07%

    0% 0% 0.09% 0.01% 0.01% 0.04% 0.10% 0% 0.01%

    0% 0% 0.07% 0% 0% 0.01% 0.02% 0% 0%

    0.20% 0.71% 0.58% 0.15% 0.66% 0.92% 0.77% 0.56% 1.71%

    !"

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    SCIQ:RETAIL2013

    Adoption by Category - Website Social Lift

    23

    Apparel/

    Accessories Automotive Beauty

    Books/Music/

    Videos

    Children and

    Baby

    Computers/

    Electronics Flowers/Gifts Food

    Hardware/Home

    Improvement Health

    Facebook LikeButton

    Pinterest PinIt Button

    Twitter TweetButton

    Google+Button

    Ratings andReviews

    ProductRecommendations

    SocialShopping

    Application

    68% 56% 55% 57% 60% 38% 53% 52% 38% 63%

    74% 19% 74% 32% 77% 34% 72% 65% 50% 44%

    66% 25% 63% 61% 60% 49% 69% 48% 58% 63%

    37% 31% 29% 36% 27% 41% 50% 48% 63% 44%

    64% 69% 97% 79% 60% 75% 63% 78% 88% 81%

    85% 56% 95% 79% 93% 79% 72% 87% 96% 74%

    11% 0% 13% 11% 17% 0% 10% 4% 4% 7%

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    SCIQ:RETAIL2013

    Adoption by Category - Website Social Lift

    24

    Housewares/Home

    Furnishings Jewelry Mass Merchant O!ce Supplies Pets Specialty

    Sporting

    Apparel Sporting Goods Toys/Hobbies

    Facebook LikeButton

    Pinterest Pin ItButton

    Twitter TweetButton

    Google+ Button

    Ratings andReviews

    ProductRecommendations

    Social ShoppingApplication

    60% 60% 49% 33% 53% 61% 69% 68% 58%

    79% 72% 67% 38% 27% 59% 76% 38% 61%

    58% 52% 73% 50% 40% 63% 59% 60% 68%

    55% 40% 41% 38% 40% 42% 41% 55% 55%

    75% 72% 84% 71% 93% 54% 86% 85% 84%

    89% 72% 90% 67% 93% 83% 83% 87% 94%

    14% 12% 29% 4% 0% 12% 7% 6% 6%

    !"

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    SCIQ:RETAIL2013

    FACEBOOK IS STILL THE MOST ADOPTED SOCIAL

    PLATFORM BY RETAILERS

    99% of retailers have a Facebook page. YouTube comes in at a close

    second with 98% of retailers having a presence on the platform.

    NEW SOCIAL NETWORKS SEE RAPID ADOPTION

    Rich Media sharing and mobile is driving the next generation of

    product discovery. Adoption by brands has been rapid. In less than

    one year, 38% of retailers have adopted the short video social

    platform Vine. Pinterest has been adopted by even more retailers

    this year, 89%, than last year, 78%, and has risen to the sameadoption rate as Twitter. Instagram, launched in 2010, has already

    been adopted by 69% of retailers.

    AdoptionFindings

    25

    0%

    10%

    20%

    30%

    40%

    50%

    60%70%

    80%

    90%

    100%

    2004 2005 2006 2007 2008 2009 2010 2011 2012 2013

    38%

    69%

    89%89%

    98%99%

    PERCENT OF BRANDS ON EACH SOCIAL NETWORK

    (OUT OF 872 BRANDS)

    SOCIAL NETWORK LAUNCH DATE VS ADOPTION BY BRANDS

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    SCIQ:RETAIL2013

    BRANDS WITH THE MOST VIEWS ON YOUTUBE HAVE THE

    MOST SUBSCRIBERS

    8/10 brands with the most subscribers on YouTube also had the most views on

    YouTube, showing that customers will want to continue listening to a brand if they

    are creating engaging content.

    VAT19.COMS YOUTUBE VIDEOS ARE EFFECTIVE IN DRIVING

    WEBSITE TRAFFIC

    Vat19.com drives 17% of its website tra!c from YouTube. It is in the Top 10 for most

    subscribers, video views, and upstream tra!c. The brands videos are highly

    e#ective in driving tra!c back to the website because they demonstrate their

    products in the videos in a way that grabs their customers attention.

    Top 10 YouTube

    27

    Findings

    NBA

    NATIONAL GEOGRAPHIC

    WWE

    APPLE

    DISCOVERY CHANNEL

    VAT19.COM

    HULU

    HBO

    NHL

    VICTORIAS SECRET 304,476

    319,877

    358,856

    411,511

    476,975

    909,362

    1,441,649

    2,190,025

    2,881,233

    4,344,885

    NBA

    HULU

    NATIONAL GEOGRAPHIC

    WWE

    DISCOVERY CHANNEL

    VAT19.COM

    PBS

    HBO

    NHL

    TIGER DIRECT 116,498,758

    146,161,706

    152,236,331

    231,417,243

    299,186,339

    622,228,473

    731,140,041

    979,520,538

    1,080,255,074

    1,544,489,592LANCOME-USA.COM

    VAT19.COM

    SPREADSHIRT.COM

    VINE.COM

    UNDERARMOUR.COM

    ADIDAS.COM

    GAMESTOP.COM

    BURBERRY.COM

    BIRCHBOX.COM

    AIRSPLAT.COM 6.60%

    6.63%

    7.22%

    7.40%

    7.91%

    8.24%

    9.15%

    14.48%

    17.00%

    21.46%

    Top 10 YouTube Subscribers

    Top 10 YouTube Video ViewsTop 10 YouTube Upstream Tra!c %

    For companies with over 200,000 monthly unique visitors

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    SCIQ:RETAIL2013

    5 BRANDS IN THE TOP 10 HAVE SEEN THEIR FOLLOWERS

    ON PINTEREST GROW BY OVER 2X

    5 of the Top 10 most followed brands last year that were also in the Top 10 this year,

    L.L.Bean, Nordstrom, Lowes, lululemon athletica, and ModCloth, have seen their

    followers on Pinterest grow by over 2X. Of the 5, ModCloth has seen the highest

    growth, 3.8X. ModCloth is also receiving 2.7% of its website tra!c from Pinterest.

    FOR FREE PEOPLE, MORE PINS EQUALS MORE WEBSITE

    TRAFFIC

    Free People is in the Top 10 for the most Pins and highest upstream tra!c from

    Pinterest. For this brand, the more the brand pins, the more tra!c it gets from the

    social network.

    FAB.COM

    ETSY.COM

    FREEPEOPLE.COM

    KINGARTHURFLOUR.COM

    MODCLOTH.COM

    BEAU-COUP.COM

    SCHOLASTIC.COM

    ANTHROPOLOGIE.COM

    HAMMACHER.COM

    BROOKSTONE.COM 1.35%

    1.75%

    1.98%

    2.03%

    2.22%

    2.70%

    3.04%

    3.52%

    3.55%

    3.57%

    HEELS.COM

    BLOOMINGDALES

    FREE PEOPLE

    BRAYOLA

    URBAN OUTFITTERS

    NASTY GAL

    ZULILY

    GOJANE

    ONE KINGS LANE

    BIRCHBOX 10,287

    11,490

    11,627

    13,010

    14,604

    14,805

    18,677

    21,908

    24,220

    33,886

    Top 10 Pinterest

    29

    Findings

    L.L.BEAN

    JETSETTERNORDSTROM

    LOWES

    QUIKSILVER

    GAIAM

    MODCLOTH

    LULULEMON ATHLETICA

    UGALLERY

    ROCK/CREEK 1,061,772

    1,751,255

    1,975,634

    2,253,034

    2,738,897

    2,948,151

    3,593,786

    4,510,2744,610,226

    5,658,789

    WAYFAIR

    SPORTSMEMORABILIA.COM

    SHINDIGZ

    FANATICS

    AMERICAN EAGLE OUTFITTERS

    THE BOWL COMPANY

    NOMORERACK

    JEWELRY WAREHOUSE

    ONE KINGS LANE

    CITRUS LANE 104

    105

    111

    113

    116

    143

    171

    185

    186

    208

    Top 10 Pinterest Boards

    Top 10 Brand Pinterest Pins

    Top 10 Pinterest Followers

    For companies with over 200,000 monthly unique visitors

    Top 10 Pinterest Upstream Tra!c %

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    SCIQ:RETAIL2013

    MOST POPULAR BRANDS ON INSTAGRAM SHOWS IT IS

    POPULAR AMONG SHOE LOVERS

    4 of the Top 10 brands with the most Instagram Brand Hashtag posts are shoe

    retailers. 3 of the Top 10 brands with the highest tra!c coming from Instagram are

    shoe retailers.

    Top 10 Instagram

    30

    Findings

    VICTORIASSECRET

    NIKE

    FOREVER21

    STARBUCKS

    NBA

    HM

    LOUISVUITTON

    GUCCI

    BURBERRY

    NASTYGAL 883,731

    904,203

    933,419

    962,318

    1,265,380

    1,289,360

    1,453,008

    1,690,4012,040,349

    2,321,385

    FREEPEOPLE

    KARMALOOP

    BERGDORFS

    MLB

    NASTYGAL

    SHOPPLANETBLUE

    BIRCHBOX

    TILLYS

    PROMGIRLXO

    DRJAYS 1,810

    1,815

    2,146

    2,155

    2,281

    2,525

    2,548

    2,637

    2,719

    3,867

    NIKE

    VANS

    STARBUCKS

    ADIDAS

    NBA

    APPLE

    RAYBAN

    TOMS

    FOREVER21

    GUCCI 1,649,658

    1,708,265

    1,713,522

    1,928,645

    2,494,765

    2,690,719

    3,545,803

    4,523,913

    5,757,419

    15,488,549

    VINE.COM

    JIMMYJAZZ.COM

    DRJAYS.COM

    CHARLOTTERUSSE.COM

    WETSEAL.COM

    FOREVER21.COM

    STORE.NBA.COM

    FOOTLOCKER.COM

    URBANOUTFITTERS.COM

    APPLE.COM 0.26%

    0.26%

    0.32%

    0.37%

    0.39%

    0.43%

    0.56%

    0.60%

    0.66%

    3.41%

    Top 10 Instagram Followers

    Top 10 Instagram Photos/Videos

    Top 10 Instagram Brand Hashtag Posts

    Top 10 Instagram Upstream Tra!c %

    For companies with over 200,000 monthly unique visitors

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    SCIQ:RETAIL2013

    CUSTOMERS WANT BRANDS TO CREATE CONTENT ON VINE

    3 of the Top 10 most followed Vine accounts havent created any content. By

    following these brands without seeing any content beforehand, these customers are

    trying to tell these brands they want to see videos from them.

    SPORTS BRANDS FIND SUCCESS ON VINE

    The NBA, NHL, and WWE are in the Top 10 for the most Posts on Vine and are also in

    the Top 10 for the most Followers. The MLB just missed the Top 10 for the most

    posts on Vine by 2 spots and it is in the Top 10 for the most Followers.

    Top 10 Vine

    31

    Findings

    NBA

    STARBUCKS

    MLB

    NHL

    VICTORIAS SECRET

    NIKE

    URBAN OUTFITTERS

    WWE

    TOMS

    FOOD NETWORK 28,175

    34,386

    48,163

    48,225

    51,992

    57,870

    60,633

    73,671

    94,678

    176,800

    URBAN OUTFITTERS

    NBA

    NHL

    SOUTHMOONUNDER

    BERGDORF GOODMAN

    THREADLESS

    WWE

    BEACHBODY

    KARMALOOP

    SANUK FOOTWEAR 61

    66

    69

    69

    70

    73

    81

    102

    119

    147

    Top 10 Vine Posts

    Zero Posts When Research Was Conducted

    Top 10 Vine Followers

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    SCIQ:RETAIL2013

    MICROSOFT

    WWE

    AMAZON.COM

    PBS

    HBO

    NETFLIX

    ITUNES

    SONY

    HP

    NIKE 91

    91

    93

    93

    93

    94

    95

    98

    99

    99

    Top 10 Klout Scores

    Top 10 Klout Scores

    32

    Findings

    The Klout Score measures a brands overall online in#uence on a scale of 1 to 100, with 100 being the most in #uential. Klouts system

    analyzes multiple social networks based on a brands engagement. Learn more at Klout.com

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    SCIQ:RETAIL2013

    FACEBOOK LEADS IN UPSTREAM TRAFFIC AND

    FOLLOWERS/FANS/SUBSCRIBERS

    Even though YouTube was launched just one year after Facebook, its retailer with

    the highest following has 1/8th the following Facebooks retailer with the highest

    following has. Pinterests most followed retailer has 1/6th the following of

    Facebooks most followed retailer.

    YouTubes retailer with the highest upstream tra!c has 2/3rd the upstream tra!c of

    Facebooks retailer with the highest upstream tra!c. Pinterests retailer with the

    highest upstream tra!c has 1/9th the upstream tra!c of Facebooks retailer with

    the highest upstream tra!c.

    Top 10 Comparison

    33

    Findings

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    Top 10 Upstream Tra!c by Platform

    Facebook

    YouTube

    Pinterest

    Twitter

    Instagram

    32.16%21.46%3.57%

    3.57%3.41%

    1

    2

    3

    4

    5

    6

    7

    8

    9

    10

    Top 10 Followers/Fans/Subscribers by Platform

    34,939,845

    5,658,789

    4,344,885

    4,054,217

    2,321,385

    176,800

    Facebook

    Pinterest

    YouTube

    Twitter

    Instagram

    Vine

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    SCIQ:RETAIL2013

    FACEBOOK CONTINUES TO LEAD THE WAY FOR UPSTREAM

    TRAFFIC

    Facebook is o#the charts for the amount of tra!c it is giving retailers compared to

    the other social platforms. Although Facebook has the most upstream tra!c, much

    of it is due to Facebook Exchange and being pay-to-play

    TWITTER AND INSTAGRAM ARE NOT MAJOR SOURCES OF

    TRAFFIC FOR RETAILERS

    Tra!c from Twitter and Instagram is non-existent for most retailers. Only 85

    retailers are getting tra!c from Twitter and only 55 retailers are getting tra!c from

    Instagram. Vine.com is getting the highest amount of tra!c from Twitter and

    Instagram at 3.57% and 3.41%, respectively. The retailers with the next highest

    amount of tra!c for Twitter is 1.55% and Instagram is 0.66%, which is incredibly low

    compared to the tra!c from Facebook, YouTube, and Pinterest.

    Upstream Tra!c from Social NetworksFindings

    34

    0.01%0.02%0.1%

    0.82%

    2.16%

    Average Upstream Tra!c from Social Networks

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    SCIQ:RETAIL2013

    PINTERESTS PIN IT BUTTON MOST USED BUTTON ON

    PRODUCT PAGE

    Even though Pinterest was launched in 2010, it has been placed on more retailers

    sites than the Facebook Like button or Tweet button, which were launched several

    years before Pinterest.

    NOTE ABOUT OUR RESEARCH FOR BUTTONS ON PRODUCT PAGE

    When conducting our research, we only recognized a product page having one of the buttons if the

    page had a button directly on it. If a Pin It button, Tweet button, Facebook Like button, or Google+

    button was buried under an AddThis button or if a customer was required to click on another button

    before seeing one of the social buttons it was not counted as having one of the social buttons. We

    believe having social buttons buried under another button on the product page requires too much

    e$ort for a customer to share a product.

    Social Website IntegrationFindings

    35

    PIN IT BUTTON TWEET BUTTON FACEBOOK LIKE BUTTON GOOGLE+ BUTTON

    42%

    59%61%62%

    Social Website Integration

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    SCIQ:RETAIL2013

    APPLICATIONS ON FACEBOOK HAVE SHIFTED AWAY FROM

    PRODUCT BROWSING/SHOPPING

    Only 15% of the brands with apps on Facebook had at least one product browsing

    app on their Facebook page. Even fewer, 2%, had fully integrated checkout. Last

    year, 62% of the brands with apps on Facebook had product browsing apps and 5%

    of those apps included fully integrated checkout. Within the past year, retailers have

    recognized that customers do not go to a brands Facebook page when they want to

    browse for products and they do not want to checkout on Facebook, and have

    pulled their product browsing/shopping applications o#their pages.

    CONTESTS/SWEEPSTAKES WORK BEST ON FACEBOOK

    Brands have recognized that contests/sweepstakes work on Facebook. 25% of the

    brands with apps on their Facebook pages had one or more active contests/

    sweepstakes.

    Applications on Facebook

    37

    Findings

    CONTEST/SWEEPSTAKES

    PRODUCT BROWSING (NO CHECKOUT)

    ENGAGEMENT

    CUSTOMER SUPPORT

    SHOPPING (FULLY INTEGRATED CHECKOUT) 1%

    2%

    4%

    5%

    10%

    Applications on Facebook

    (Percent of apps in each category)

    CONTEST/SWEEPSTAKES

    PRODUCT BROWSING (NO CHECKOUT)

    ENGAGEMENT

    CUSTOMER SUPPORT

    SHOPPING (FULLY INTEGRATED CHECKOUT) 2%

    6%

    12%

    15%

    25%

    Applications on Facebook

    (Percent of brands that had at least one app in the category)

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    SCIQ:RETAIL2013

    RETAILERS ARE NOT KEEPING CLOSE TABS ON THEIR APPS

    ON FACEBOOK

    This year, 40% of the brands with apps on their Facebook pages had one or more

    apps not functioning or out of date. Last year, 35% of the brands with apps on their

    Facebook pages had one or more apps not functioning or out-of-date.

    BEST PRACTICES FOR HAVING APPS ON FACEBOOK

    If you are going to have apps on Facebook, then make sure they are up-to-date and

    functioning! Having out of date or not functioning apps creates a bad user

    experience for your customers. Every touchpoint matters! Show your customers that

    you care about their experience everywhere, not just on your ecommerce site!

    Applications on Facebook

    38

    Findings

    90%

    10%

    Percent of Brands with Applications

    on Their Facebook Page

    (867 brands had a Facebook page)

    60%

    40%

    Percent of Brands with Applications

    Not Functioning or Out-of-Date

    72%

    28%

    Percent of Brands with Applications

    Not Functioning

    83%

    17%

    Percent of Brands with Applications

    Out-of-Date

    Percent of Applications Not Functioning or Out-of-Date

    (3,096 apps analyzed)

    83%

    Out-of-Date11%

    Not Functioning

    6%

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    SCIQ:RETAIL2013

    85% OF CUSTOMERS SHOP ONLINE WEEKLY, 50% SHOP

    ONLINE DAILY

    Since customers are shopping online so frequently, it is important that retailers give

    them a shopping experience they want to keep coming back to. New product feeds

    or ever-changing crowd-sourced content on the front page of your website are great

    ways to keep your website fresh.

    MOST CUSTOMERS PURCHASE A PRODUCT ONLINE EACH

    MONTH, 24% PURCHASE A PRODUCT ONLINE EACH WEEK

    Customers are not only browsing for products online frequently, most customers

    are also purchasing online at least once per month.

    Customer Survey Results

    39

    Findings

    DAILY

    WEEKLY

    MONTHLY

    NOT VERY OFTEN 7%

    8%

    35%

    50%

    MONTHLY

    WEEKLY

    A FEW TIMES A YEAR

    NOT VERY OFTEN

    DAILY 6%

    8%

    24%

    24%

    39%

    502 Customers Surveyed in July 2013

    How often do you browse for products online?

    How often do you make purchases online?

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    SCIQ:RETAIL2013

    FACEBOOK IS THE LEADING SOCIAL CHANNEL FOR

    SHARING PRODUCTSEven though the Facebook Like button is less prevalent on the product page than

    the Pinterest Pin It button and Tweet button, customers are sharing products more

    often on Facebook than on Pinterest or Twitter.

    MONTHLY INSTAGRAM SHARING HIGHER THAN TWITTER

    AND PINTEREST

    Instagram, a newer social platform than Twitter and Pinterest, is inspiring more

    people to share products they bought monthly than Twitter and Pinterest.

    Customer Survey Results

    40

    Findings

    MONTHLY WEEKLY DAILY

    8%

    12%13%

    MONTHLY WEEKLY DAILY

    6%

    9%9%

    MONTHLY WEEKLY DAILY

    7%

    11%11%

    MONTHLY WEEKLY DAILY

    5%

    7%

    12%

    How often do you share a product via Facebook?

    How often do you share a product on Twitter?

    How often do you Pin a product on Pinterest?

    How often do you post a picture of something you

    bought on Instagram?

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    SCIQ:RETAIL2013

    RETAILER SITES MOST EFFECTIVE METHOD FOR LEARNING

    ABOUT NEW PRODUCTS

    Customers rate browsing retailers sites as the most e#ective method for learning

    about new products (1-5 scale). They also say Twitter is the least e#ective method.

    Customer Survey Results

    41

    Findings

    BROWSING RETAILERS SITES

    EMAILS FROM RETAILERS

    POST BY FRIENDS ON FACEBOOK

    ACTIVITY FEEDS ON WHATS TRENDING ON R ETAIL SITES

    BROWSING PINTEREST PINS IN A CATEGORY WHICH INTERESTS YOU

    FACEBOOK BRAND PAGES

    PINS BY THOSE YOU ARE FOLLOWING ON PINTEREST

    INSTAGRAM POSTS

    TWITTER 2.11

    2.13

    2.38

    2.45

    2.49

    2.51

    2.73

    2.87

    3.81

    Rate how e$ective each method

    is for learning about new products.

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    SCIQ:RETAIL2013

    RETAILERS PLAN TO REDESIGN THEIR WEBSITES

    WITHIN THE NEXT YEAR AND INTEGRATE SOCIALFEATURES

    Retailers have recognized that social features are an important part of their

    websites and are weaving them into future website designs.

    Retailer Survey Results

    42

    Findings

    37 Retailers Surveyed in August 2013

    NO

    YES, WITHIN THE NEXT 3 MONTHS

    YES, WITHIN THE NEXT YEAR

    YES, WITHIN THE NEXT 6 MONTHS 5%

    16%

    30%

    49%

    Yes86%

    No

    14%

    Do you plan to socially enable

    future website redesigns?

    Does your company plan on doing a

    website redesign in the near future?

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    SCIQ:RETAIL2013

    MOST RETAILERS THINK FACEBOOK HAS THE MOST

    POTENTIAL TO DRIVE SALESRetailers still think Facebook is the social platform that has the most potential to

    drive sales. As mentioned previously in our "ndings, retailers think Facebook will

    drive sales, but these sales will not occur on Facebook, instead, Facebook will drive

    sales by referring customers back to the ecommerce site through things like

    Facebook Ads.

    SOCIAL LOGIN WILL BE ON MOST RETAIL WEBSITES BY

    NEXT YEAR

    Retailers recognize that logging in socially has many bene"ts; to customers and to

    retailers themselves. Not only does Social Login make it easy for a customer to login

    to a retailers ecommerce site, it also helps the customer see what their friends or

    other people on Facebook are doing on the retailers site as well as access social

    features only available to customers who connect socially. For the retailer, Social

    Login helps them see their customers as people; what they literally look like via their

    Facebook pro"le photo, what they Like, who their friends are, where they live, etc. It

    also provides retailers with a true identity, minimizing fraud.

    RETAILERS BUY FACEBOOK ADS

    Retailers are already purchasing Facebook ads, why not make them more relevant to

    customers? With social data, Facebook ads can be highly personalized, resulting in

    higher click-through rates and more e!cient use of marketing dollars.

    Retailer Survey Results

    43

    Findings

    FACEBOOK PINTEREST TWITTER INSTAGRAM

    5%5%5%

    27%

    58%

    Which platform does your company think

    has the most potential to drive sales?

    MY COMPANY

    DOESNT THINK

    ANY OF THESEPLATFORMS WILL

    DRIVE SALES

    NO YES

    13%

    41%46%

    MY COMPANY

    ALREADY USES

    SOCIAL LOGIN

    Yes

    78%

    No

    22%

    Does your company buy Facebook ads?

    Does your company plan to utilize

    Social Login within the next year?

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    SCIQ:RETAIL2013 Case Studies

    Walmart, Amazon, Target

    45

    RETAIL GIANTS LAUNCH SOCIAL DISCOVERY

    One of the most signi"cant trends this year in social commerce was the launch

    of social discovery features by the retail giants Walmart, Amazon, Target, and

    eBay (see separate case study).

    Walmart.com "rst launched their beta version of social discovery late in 2012

    and have re"ned it signi"cantly to todays version. Walmarts Trending Now

    feature has prominent navigation directly from the home page and utilizes

    crowdsourcing from purchases, ratings, and Pinterest Pins to provide a

    Pinterest-like visual grid of trending products.

    Targets feature is still it beta, and although brie$y linked to the home page, itis currently only reachable by the URL, awesomeshop.target.com. Targets

    awesome shop utilizes crowdsourcing from Pinterest Pins and ratings (4 stars

    or higher) to present its social discovery.

    Amazon implemented a more advanced path to social discovery with their

    Collections feature this year. The Amazon Collections feature provides its

    visitors with the ability to create collections of products and this data is used to

    show trending products.

    The trend to combine social network data (Facebook Likes, Pinterest Pins,

    Twitter Tweets, etc) with both sales and user generated content on the

    retailers website (Reviews and Ratings, wish lists, social expressions such as

    Love or Want, and user generated collections) to create social discovery is

    the beginning of a new era of social shopping functionality directly integrated

    to the retailers ecommerce and mobile experiences.

    Walmart.com utilizescrowdsourcing from

    purchases, ratings, andPinterest Pins to providePinterest-like visual grid oftrending products

    Target.com utilizescrowdsourcing fromPinterest Pins and ratingsto display popular

    products

    Amazon.com providesability to create

    collections and showstrending products based

    on these collections

    SCIQ RETAIL2013 C St di

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    SCIQ:RETAIL2013 Case Studies

    ToysRUs & BabiesRUs

    46

    TOY AND BABY BOARDS

    ToysRUs and BabiesRUs launched the Toy and Baby Boards social shoppingfeature right before the Christmas holiday, proving that curation and discovery are

    not features reserved for fashion apparel retailers or pure play startups. Social

    discovery is available on all product pages in addition to a social shopping page with

    feeds for recent activity, trending products and boards, brand boards, and people.

    ToysRUs social shopping goes two steps further than most of the retailers in this

    report by putting social discovery on one of the most tra!cked home pages during

    the holiday season and by integrating curation and discovery directly into their

    mobile optimized sites. The mobile feature is the beginning of a new breed of socially

    engaging, mobile enabled, in-store shopping experiences.

    Toy and Baby Boards SocialShopping Feature

    Social Discovery on theHome Page

    Curation and Discovery onMobile Optimized Sites

    SCIQ RETAIL2013 C St di

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    SCIQ:RETAIL2013 Case Studies

    SOCIAL RECOMMENDATIONS

    This year Sur La Table launched social shopping features on their ecommerce

    website including customer created collections and social recommendations on its

    product pages. An interesting distinction which di#ers from all retailers in this

    study was the emphasis of the social recommendations on the product page. The

    social discovery is the most dominate feature on the page using a horizontal grid

    of large beautiful images which show the collection and with placement above the

    traditional personalization recommendations. The social recommendations can

    also in"nitely scroll to allow social shopping without leaving the product page.

    This type of user experience signals the beginning of more immersive integrations

    of social shopping with the traditional ecommerce site. Sur La Table also providesa social shopping page which shows trending products, collections, and people.

    Social Shopping Pagewith Trending Products,

    Collections, and People

    Customer Created Collections

    Social Recommendations on the Product Page

    Sur La Table

    47

    SCIQ RETAIL2013 C St d

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    SCIQ:RETAIL2013

    DEB SHOPS SEES A 16% LIFT IN REVENUE PER VISIT WHEN

    USING SOCIAL DISCOVERY

    Deb Shops partnered with 8thBridge to create a social shopping experience on their

    ecommerce site that has resulted in 16% more revenue per visit as measured via

    extensive A/B testing. The objective of the solution is to create a better experience

    that drives social discovery, engagement, and measurable sales lift. People are

    empowered to discover new ideas from each other in an inspiring, Pinterest-like,

    shopping experience. David Cost, VP eCommerce & Digital Marketing, launched the

    Curation & Discovery solution in 2013 and has been able to cover 85% of his product

    assortment with crowdsourced product collections called Style Boards. We knew

    our customer would like the new experience, but were skeptical that implementing

    Social Discovery features on our website would have a large impact on sales. The

    results of our tests blew us away, said Cost.

    ARE MY SOCIALLY ENGAGED VISITORS MY REAL CUSTOMERS?

    The answer was a resounding - Yes! The customers who engage in social shopping

    functionality are Deb Shops best customers (see The Socially Engaged Customer

    Pro"le).

    THE POWER OF SOCIAL DISCOVERY

    But even in todays share everything world, 85% of the visitors will still choose toremain anonymous. This is where Social Discovery brings real ROI to social

    shopping. The socially engaged customers (Deb Shops best customers) curate and

    share products. This content is discovered on the Deb Shops website via social

    product recommendations and trending product and collection feeds. Social

    Discovery of new and complementary products by the Other 85% of visitors drives

    signi"cant sales as these visitors discover products they were not originally

    considering. To prove this, Deb Shops ran A/B testing to remove the social discovery

    features from a control group of visitors.

    Deb ShopsCase Study

    48

    SCIQ:RETAIL2013 Case Studies

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    SCIQ:RETAIL2013 Case Studies

    Kipling

    KIPLING BUILDS AWARENESS AND INCREASES

    ENGAGEMENT IN ITS SOCIAL COMMUNITY

    Although social shopping features such as curation are engaging and fun

    experiences for a retailers social community, a signi"cant bene"t is the social

    discovery for all visitors. Kipling understood this when they launched their social

    wishlist feature, which allows customers to build and share curated wishlists with

    the community. Kipling immediately started building awareness by o#ering a

    reward to their customers for creating a social wishlist. This "rst campaign resulted

    in a 20X lift in engagement. They followed with a sweepstakes for creating social

    content and this campaign produced similar results.

    The two campaigns demonstrated that rewards and sweepstakes can build

    dramatic awareness and spur engagement in the social community, but the e#ect

    on social discovery for all visitors was even more dramatic.

    Kipling now has 84% product assortment coverage and 96% of all product pages

    viewed have a social recommendation. 20% of all visitors are browsing social

    recommendations and spend 30% greater time on site while discovering products

    from other people in the community.

    49

    96% of All Product

    Pages Viewed Have aSocial Recommendation

    Social Wishlist FeatureAllows Customers to Build

    and Share Curated Wishlistswith the Community

    20% of All Visitors Are Browsing OtherCustomers Wishlists

    SCIQ:RETAIL2013 Case Studies

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    SUCCESS ATTRIBUTED TO SOCIAL SHOPPING

    ModCloth was ranked #4 in last years SCIQ and has been an innovator in socialshopping for many years. In July this year, CEO Eric Kober attributed their success

    to social shopping and stated that the love button is the most used button on

    their site. ModCloth uses this social expression to display a category speci"c Most

    Loved feed on their product pages.

    Late last year, ModCloth launched their Style Gallery which combines customer

    uploaded photos with customer created product collections. After a customer

    uploads a photo, they select the products which are represented in that photo.

    ModCloth has implemented a unique feature which allows customers to not only

    identify ModCloth products used in their photo, but also to select similar ModCloth

    products which can be used to create the look. This feature allows more $exibility

    for social discovery and harnesses the true power of user generated content. The

    style gallery pictures are displayed on the product pages to let customers explore

    how other users have worn that product. Finally, ModCloth integrates the social

    community trends in all of their emails.

    Love Button is the Most Used Button on Their Site

    Style Gallery combinescustomer uploaded photos

    with customer createdproduct collections

    ModCloth

    50

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    SCIQ:RETAIL2013 Case Studies

    eBay

    51

    A BLUEPRINT FOR LAUNCHING A SUCCESSFUL

    SOCIAL SHOPPING EXPERIENCE

    The launch of eBay Collections is particularly noteworthy because it provides a

    case study on how to implement and launch social shopping. eBay followed

    three steps, which are a blueprint for launching a successful social shopping

    experience.

    Step 1- Build a Seamless Experience. eBay did this by deeply integrating social

    shopping into their site. The home page is now eBay Today - a showcase for

    eBay Collections. My Feed is the personalization page with banner callouts to

    get started with collections and reminders and status after you start. The Shop

    by Navigation has a special trending collections category.

    Step 2 - Seed Curated Content. Launching with a mix of expert and customer

    collections leads to a better social discovery experience by providing a blend of

    expert, long tail, and authentic content. eBay did this by acquiring their own

    experts through the acquisition of The Bureau of Trade and by recruiting

    celebrity curators such as Solange Knowles, Pharrell Williams, and Kelly

    Oxfordwill. Not all retailers will have the resources to take the same route as

    eBay, but many retailers have an army of experts to help seed content such as

    store associates and product vendors.

    Step 3- Build Awareness. As with any new feature, you need to build awarenessand educate. In addition to traditional campaigns including email, paid search,

    and social media, eBay ran a $25,000 sweepstakes to get customers to share a

    collection. This sweepstakes not only spread the word about the new features

    through social sharing, but it also jumpstarted the crowdsourcing of

    collections, which is critical to displaying relevant trending feeds to visitors as

    well as providing social proof.

    Build a SeamlessExperience

    Seed CuratedContent

    Build Awareness

    SCIQ:RETAIL2013 SCIQ Scoring

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    SCIQ:RETAIL2013

    133.0

    69.9

    132.2

    90.3

    127.1

    94.8

    109.8

    89.2

    109.4112.0

    101.496.2

    120.3

    59.0

    95.2

    120.2

    105.4

    86.7

    121.7

    7.5 7.9

    18.2

    7.512.7

    1.1

    14.3 14.88.9 11.0

    12.7 11.3

    19.6

    6.7

    14.1

    2.6

    14.4

    3.8

    21.2

    54.0

    33.6

    57.6

    47.0 48.5

    34.0

    44.939.9 37.7

    45.6 43.4 45.7

    55.4

    27.3

    44.147.5

    52.2

    38.8

    49.0

    !"!

    $!"!

    %!"!

    &!"!

    '!"!

    (!!"!

    ($!"!

    (%!"!

    Apparel/Accessories

    Automotive

    Beauty

    Books/Music/Videos

    Childre

    nandBaby

    Computers/Electronics

    Flowers/Gifts

    Food

    Hardware/HomeIm

    provement

    Health

    Housewares/HomeFurnishings

    Jewelry

    Mas

    sMerchant

    O!

    ceSupplies

    Pets

    Specialty

    SportingApparel

    SportingGoods

    To

    ys/Hobbies

    SCIQ by Category

    52

    SCIQ Scoring

    SCIQ BY CATEGORY

    High

    Low

    Average

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    SCIQ:RETAIL2013

    98.7

    34.298.1

    77.7

    71.9

    83.2

    58.5

    73.4

    42.1

    88.9

    49.8

    66.8

    61.1

    46.8

    70.4

    12.3

    38.6

    46.6

    40.0

    49.0

    33.7

    120.7

    71.9

    22.9

    62.254.7

    101.5

    60.2

    74.9

    69.4

    20.9

    40.1

    34.9

    67.2

    56.5

    38.4

    36.1

    40.633.1

    105.4

    28.2

    37.4

    24.7

    118.6

    57.1

    37.3

    38.4

    62.4

    19.1

    45.5

    48.6

    30.7

    29.0

    30.9

    34.2

    48.6

    37.7

    88.4

    18.0

    51.6

    27.445.9

    25.8

    56.5

    54.2

    37.6

    69.4

    41.4

    32.3

    43.3

    64.9

    73.2

    89.2

    59.460.3

    72.3

    71.6

    68.5

    39.8

    53.9

    54.2

    21.0

    73.7

    105.7

    46.4

    70.0

    41.2

    10.5

    77.3

    84.4

    52.7

    14.5

    39.4

    99.4

    74.4

    108.1

    41.642.4

    80.0

    52.2

    69.9

    15.9

    32.7

    41.5

    48.9

    19.57.9

    24.5

    40.9

    44.3

    46.2

    18.9

    22.0

    17.8

    34.5

    56.2

    29.9

    71.5

    62.7

    46.6

    36.1

    33.0

    28.8

    68.0

    33.592.7

    39.5

    75.8

    63.9

    63.6

    90.3

    52.4

    52.4

    95.0

    nastygal.com

    naturalizer.comnautica.com

    net-a-porter.com

    newbalance.com

    nike.com

    nikeid.nike.com

    ninewest.com

    nixon.com

    nordstrom.com

    nyandcompany.com

    oakley.com

    oldnavy.com

    onlineshoes.com

    pacsun.com

    pajamagram.com

    paulfredrick.com

    payless.com

    peruvianconnection.com

    piperlime.com

    planetshoes.com

    plndr.com

    promgirl.com

    queensboro.com

    quiksilver.comralphlauren.com

    rangerup.com

    ray-ban.com

    reebok.com

    reef.com

    reitmans.com

    robertocavalli.com

    rockcreek.com

    ruelala.com

    sanuk.com

    scottevest.com

    sheplers.com

    shiekhshoes.comshoebuy.com

    shoedazzle.com

    shoemall.com

    shoes.com

    shop.ibex.com

    shop.wwe.com

    shopecko.com

    shopjustice.com

    shopplanetblue.com

    skechers.com

    smartwool.com

    sneakerhead.com

    soma.com

    sorel.com

    soul-#ower.com

    southmoonunder.com

    spanx.com

    speedousa.com

    splendid.com

    spreadshirt.com

    stoneisland.com

    store-us.hugoboss.com

    streetmoda.comsundancecatalog.com

    sunglasshut.com

    sunglasswarehouse.com

    swimoutlet.com

    talbots.com

    teva.com

    thebay.com

    thecorner.com

    thelimited.com

    thenorthface.com

    therealreal.com

    threadless.com

    tillys.comtimberland.com

    toms.com

    torrid.com

    toryburch.com

    truereligionbrandjeans.com

    tumi.com

    uggaustralia.com

    ullapopken.com

    urbanout"tters.com

    vans.com

    valentino.com

    verabradley.com

    vestiairecollective.com

    viaspiga.com

    victoriassecret.com

    wetseal.com

    whitehouseblackmarket.com

    wolverine.com

    wrangler.com

    yesstyle.com

    yoox.com

    zappos.com

    zazzle.comzegna.com

    zumiez.com

    advanceautoparts.com

    americanmuscle.com

    autoaccessoriesgarage.com

    autoanything.com

    autopartswarehouse.com

    autozone.com

    buyautoparts.comgo-parts.com

    jcwhitney.com

    jpcycles.com

    lethalperformance.com

    motorcycle-superstore.com

    napaonline.com

    oreillyauto.com

    rockauto.com

    tirerack.com

    aveda.com

    aveyou.com

    avon.com

    bareescentuals.com

    bathandbodyworks.com

    beauty.com

    beautybar.com

    beautyencounter.com

    bhcosmetics.com

    blissworld.combobbibrowncosmetics.com

    bumbleandbumble.com

    burtsbees.com

    carolsdaughter.com

    clinique.com

    dermstore.com

    dollarshaveclub.com

    esteelauder.com

    eyeslipsface.com

    Brand List

    54

    SCIQ Scoring

    APPAREL/ACCESSORIES

    AUTOMOTIVE

    BEAUTY

    contd

    SCIQ:RETAIL2013 SCIQ Scoring

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    SCIQ:RETAIL2013

    36.0

    87.830.3

    132.2

    45.0

    49.6

    76.1

    25.7

    45.3

    33.3

    64.0

    51.3

    32.0

    87.3

    26.3

    130.0

    18.2

    63.1

    61.8

    32.6

    63.237.3

    33.7

    44.8

    47.0

    60.4

    28.7

    58.3

    21.0

    53.7

    41.9

    45.0

    75.5

    81.255.6

    17.4

    90.3

    84.6

    42.2

    35.0

    62.7

    59.8

    61.9

    7.5

    22.9

    30.6

    21.9

    30.4

    26.3

    50.3

    117.8

    28.9

    34.232.6

    23.2

    39.8

    51.7

    46.6

    69.7

    35.8

    54.3

    46.3

    52.1

    14.5

    35.3

    64.912.7

    32.3

    51.4

    47.1

    127.1

    30.8

    47.0

    47.9

    53.8

    50.9

    98.9

    14.6

    23.8

    6.1

    8.6

    72.0

    17.5

    27.6

    46.869.5

    37.6

    42.3

    65.9

    27.0

    1.1

    28.4

    50.8

    44.8

    8.2

    10.4

    39.1

    35.329.8

    48.8

    49.5

    39.6

    38.3

    38.2

    83.6

    71.2

    39.2

    69.9

    44.8

    15.9

    30.5

    51.8

    25.2

    11.9

    26.0

    21.1

    34.0

    54.4

    18.9

    19.4

    28.036.3

    5.5

    9.5

    19.3

    38.5

    83.1

    24.5

    10.9

    94.8

    folica.com

    fragrancenet.comlabseries.com

    lancome-usa.com

    lovelyskin.com

    lushusa.com

    maccosmetics.com

    ojon.com

    origins.com

    ouidad.com

    prescriptives.com

    sallybeauty.com

    scentiments.com

    sephora.com

    skincarerx.com

    smashbox.com

    stockngo.com

    thebodyshop-usa.com

    ulta.com

    alibris.com

    barnesandnoble.combetterworldbooks.com

    biblio.com

    blockbuster.com

    booksamillion.com

    chapters.indigo.ca

    chegg.com

    christianbook.com

    ecampus.com

    emusic.com

    fye.com

    gohastings.com

    hbo.com

    hulu.comlulu.com

    moviemars.com

    net#ix.com

    pandora.com

    powells.com

    redbox.com

    scholastic.com

    shoppbs.org

    simpletruths.com

    textbooks.com

    thegreatcourses.com

    timelife.com

    wowhd.co.uk

    abercrombiekids.com

    albeebaby.com

    americangirl.com

    babiesrus.com

    baby.steals.com

    babyage.combigdotofhappiness.com

    birthdaydirect.com

    birthdayexpress.com

    carters.com

    childrensplace.com

    citruslane.com

    cookieskids.com

    crazy8.com

    diapers.com

    fabkids.com

    fashionplaytes.com

    frenchtoast.com

    hannaandersson.comjanieandjack.com

    kidsafeinc.com

    kidsfootlocker.com

    landofnod.com

    lollywollydoodle.com

    onestepahead.com

    onestopplus.com

    oshkoshbgosh.com

    potterybarnkids.com

    teacollection.com

    zulily.com

    47stphoto.com

    abt.com

    aedsuperstore.com

    alliedelec.com

    apple.com

    bargainstation.com

    batteries.com

    bestbuy.combhphotovideo.com

    bose.com

    buy.garmin.com

    case-mate.com

    cdw.com

    compuplus.com

    crucial.com

    crutch"eld.com

    dell.com

    directron.com

    eforcity.com

    "refold.com

    focuscamera.comfrys.com

    hhgregg.com

    hp.com

    jawbone.com

    jr.com

    kellycodetectors.com

    lifeproof.com

    microsoftstore.com

    minisuit.com

    newegg.com

    norton.com

    onecall.com

    outdoorspeakerdepot.com

    panasonic.com

    parts-express.com

    pcconnection.com

    pcm.com

    pcrush.com

    philips-store.com

    radioshack.com

    secondipity.com

    sewelldirect.com

    shopjimmy.comsmarthome.com

    softchoice.com

    softmart.com

    solidsignal.com

    sonicelectronix.com

    sony.com

    sparkfun.com

    stopzilla.com

    store.irobot.com

    Brand List

    55

    SCIQ Scoring

    BEAUTY

    CHILDREN& BABY

    BOOKS/MUSIC/VIDEOS

    COMPUTERS/ELECTRONICS

    contd

    SCIQ:RETAIL2013 SCIQ Scoring

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    SCIQ:RETAIL2013

    25.9

    12.018.5

    4.3

    56.8

    26.8

    29.5

    10.3

    66.6

    59.8

    35.2

    49.6

    23.1

    51.7

    22.6

    109.8

    56.7

    54.8

    20.1

    64.1

    24.223.7

    69.1

    43.0

    54.5

    32.1

    34.4

    54.9

    27.1

    74.8

    51.7

    27.9

    14.3

    29.644.5

    52.6

    38.5

    28.2

    53.7

    35.6

    23.3

    76.0

    14.8

    50.6

    34.5

    15.6

    41.2

    38.0

    54.8

    18.3

    23.7

    58.2

    89.218.1

    52.8

    40.0

    34.7

    71.0

    43.1

    24.0

    32.4

    27.0

    46.6

    28.869.6

    11.7

    109.4

    8.9

    20.3

    23.8

    23.6

    60.4

    30.4

    11.7

    28.9

    68.3

    42.1

    25.4

    32.2

    32.4

    26.6

    92.7

    26.9

    27.6

    17.9

    38.8

    19.2

    45.8

    12.4

    43.1

    56.2

    112.0

    78.2

    49.2

    41.8

    50.368.8

    53.1

    30.4

    11.0

    30.6

    55.4

    34.0

    29.4

    34.8

    44.3

    31.6

    32.0

    21.5

    58.1

    50.4

    54.3

    82.9

    17.9

    20.827.3

    47.7

    99.2

    27.7

    65.4

    48.6

    74.7

    24.1

    39.7

    superbiiz.com

    superwarehouse.comtechforless.com

    tequipment.net

    tigerdirect.com

    uniquesquared.com

    wirelessemporium.com

    zones.com

    1800#owers.com

    americangreetings.com

    baudville.com

    beau-coup.com

    berries.com

    bluemountain.com

    cgets.com

    diamondcandles.com

    ediblearrangements.com

    egreetings.com

    #owershop.com

    ftd.com

    giftcard.comgifttree.com

    hallmark.com

    harrietcarter.com

    harryanddavid.com

    igourmet.com

    minted.com

    novica.com

    paperstyle.com

    partylite.com

    personalizationmall.com

    pro#owers.com

    redenvelope.com

    storkie.comswisscolony.com

    thingsremembered.com

    vermontteddybear.com

    whatshebuys.com

    yankeecandle.com

    abesmarket.com

    candy.com

    candywarehouse.com

    chocoley.com

    co$eebean.com

    co$eeforless.com

    englishteastore.com

    freshdirect.com

    godiva.com

    greenmountainco$ee.com

    hickoryfarms.com

    jjbuckley.com

    keurig.com

    kingarthur#our.comklwines.com

    omahasteaks.com

    peapod.com

    shop.safeway.com

    starbucks.com

    teavana.com

    wine.com

    wineenthusiast.com

    winetasting.com

    acehardware.com

    benjaminmoore.combuild.com

    cpooutlets.com

    craftsman.com

    delcity.net

    drillspot.com

    #oorstoyourhome.com

    grainger.com

    homedepot.com

    houseofantiquehardware.com

    kitchensource.com

    lawnmowerpros.com

    lowes.com

    lumberliquidators.com

    mscdirect.com

    nationalbuildersupply.com

    northerntool.com

    powerequipmentdirect.com

    thertastore.com

    toolking.com

    tools-plus.com

    toolup.com

    vintagetub.com

    1800contacts.com

    aclens.com

    alevastores.com

    amway.com

    beachbody.com

    bodybuilding.com

    coastal.com

    cvs.com

    drugstore.com

    ediets.comglassesusa.com

    gnc.com

    heartratemonitorsusa.com

    herbspro.com

    hollandandbarrett.com

    iherb.com

    myotcstore.com

    nutrisystem.com

    pureformulas.com

    puritan.com

    rivetandsway.com

    soap.com

    visiondirect.com

    vitacost.com

    vitaminshoppe.com

    walgreens.com

    weightwatchers.com

    1800mattress.com

    acwholesalers.comajmadison.com

    allposters.com

    art.com

    balsamhill.com

    bedbathandbeyond.com

    bellacor.com

    blendtec.com

    blinds.com

    canvasondemand.com

    Brand List

    56

    SCIQ Scoring

    FLOWERS/GIFTS

    COMPUTERS/ELECTRONICS

    HARDWARE/HOMEIMPROVEMENT

    HEALTH

    FOOD

    HOUSEWARES/HOMEFURNISHINGS

    contd

    SCIQ:RETAIL2013 SCIQ Scoring

  • 8/12/2019 Social Commerce IQ Retail 2013

    57/133

    SCIQ:RETAIL2013

    carolinarustica.com

    casa.comcb2.com

    chefscatalog.com

    containerstore.com

    cooking.com

    crateandbarrel.com

    cuddledown.com

    cuisinart.com

    cymaxstores.com

    dazadi.com

    designtoscano.com

    everythingfurniture.com

    foodnetworkstore.com

    furniture.com

    hayneedle.com

    homeandpatiodecorcenter.com

    homeout"tters.com

    horchow.com

    ikea.com

    inmod.com

    instawares.com

    ivgstores.com

    jossandmain.com

    kenmore.comla-z-boy.com

    lakeside.com

    lampsplus.com

    livingdirect.com

    mantelsdirect.com

    mikasa.com

    nationalbusinessfurniture.com

    nfm.com

    oneida.com

    onekingslane.com

    overstockart.com

    pbteen.com

    pfaltzgra$.compillsburystore.com

    potterybarn.com

    restorationhardware.com

    roomstogo.com

    rugs-direct.com

    rugsusa.com

    selectcomfort.com

    shopperschoice.com

    signaturehardware.com

    slobproof.com

    stacksandstacks.com

    store.bettycrocker.com

    surlatable.com

    tempurpedic.com

    thebowlcompany.com

    thegardengates.com

    touchofclass.com

    ugallery.com

    us-mattress.com

    wayfair.com

    westelm.com

    williams-sonoma.com

    worldmarket.comzoostores.com

    alexandani.com

    ashford.com

    bidz.com

    bluenile.com

    claires.com

    diamondnexus.com

    gemvara.com

    gordonsjewelers.com

    helzberg.comice.com

    jamesallen.com

    jared.com

    jewelmint.com

    jewelrywarehouse.com

    jomashop.com

    jtv.com

    kay.com

    limogesjewelry.com

    myjewelrybox.com

    pagoda.com

    peoplesjewellers.com

    ross-simons.com

    ti$any.com

    zales.com

    ziamond.com

    amazon.com

    amerimark.com

    bealls#orida.com

    belk.combjs.com

    bloomingdales.com

    bonton.com

    boscovs.com

    bostonstore.com

    brookstone.com

    carsons.com

    costco.com

    dillards.com

    dollargeneral.com

    fab.com

    "ngerhut.com

    gettington.comgilt.com

    hammacher.com

    hsn.com

    ideeli.com

    jcpenney.com

    kmart.com

    kohls.com

    lordandtaylor.com

    macys.com

    meijer.com

    mileskimball.com

    mygofer.com

    neimanmarcus.com

    nomorerack.com

    overstock.com

    ozbo.com

    qvc.com

    rakuten.com

    saks"fthavenue.com

    samsclub.com

    sears.com

    shop.com

    shophq.comshopko.com

    shopmyexchange.com

    skymall.com

    target.com

    theshoppingchannel.com

    unbeatablesale.com

    vine.com

    vonmaur.com

    walmart.com

    59.2

    23.550.5

    41.7

    43.6

    54.5

    56.0

    41.3

    31.3

    32.0

    27.1

    25.5

    30.8

    68.3

    28.3

    40.4

    24.8

    12.7

    32.1

    62.0

    25.8

    22.3

    34.3

    93.1

    101.436.3

    21.1

    51.8

    29.3

    32.3

    29.6

    22.3

    36.0

    36.1

    80.6

    45.7

    58.9

    53.635.8

    62.9

    18.3

    29.1

    42.6

    38.2

    55.8

    27.9

    25.8

    29.8

    50.1

    42.6

    83.6

    48.6

    23.6

    28.6

    32.5

    37.9

    40.1

    75.8

    83.1

    75.1

    53.835.7

    78.5

    15.4

    54.7

    56.8

    94.4

    52.1

    31.9

    22.9

    65.439.9

    14.1

    42.2

    96.0

    30.2

    31.3

    68.9

    54.5

    27.5

    25.3

    15.0

    25.2

    44.7

    46.8

    96.2

    11.3

    76.7

    42.8

    43.5

    59.344.9

    89.3

    38.1

    40.0

    33.2

    34.0

    44.1

    48.4

    42.6

    33.3

    114.2

    27.0

    28.576.6

    38.6

    89.8

    77.1

    61.6

    114.4

    48.3

    53.6

    96.7

    41.8

    32.4

    19.6

    51.2

    88.7

    57.3

    30.0

    72.6

    43.1

    60.4

    54.1

    108.6

    72.6

    47.724.4

    33.0

    58.2

    120.3

    29.2

    23.1

    82.6

    32.3

    81.6

    Brand List

    57

    SCIQ Scoring

    HOUSEWARES/HOMEFURNISHINGS

    JEWELRY

    MASS MERCHANT

    contd

    SCIQ:RETAIL2013 SCIQ Scoring

  • 8/12/2019 Social Commerce IQ Retail 2013

    58/133

    SCIQ:RETAIL2013

    37.5

    27.3

    16.1

    20.9

    32.4

    12.0

    24.6

    18.6

    31.7

    29.2

    29.2

    16.3

    24.6

    36.2

    58.2

    25.4

    10.8

    7.5

    6.7

    40.8

    59.046.4

    24.7

    21.4

    36.1

    37.7

    52.8

    28.7

    44.6

    42.814.1

    30.8

    44.9

    29.5

    95.2

    52.7

    36.3

    77.8

    39.3

    34.4

    62.1

    2.6

    50.2

    13.3

    108.3

    10.4

    120.2

    14.7

    43.521.4

    35.1

    23.9

    42.4

    32.2

    64.7

    45.8

    106.0

    36.2

    16.1

    11.9

    78.1

    95.342.4

    38.3

    25.5

    21.3

    46.2

    48.6

    63.8

    26.4

    6.8

    37.3

    75.0

    56.6

    52.0

    47.2

    47.8

    11.9

    26.2

    46.0

    85.7

    63.3

    33.5

    20.5

    15.528.9

    65.5

    88.8

    24.7

    82.7

    109.1

    21.9

    96.2

    29.8

    42.8

    54.8

    103.0

    12.270.3

    43.9

    45.5

    105.4

    56.9

    27.4

    52.6

    50.5

    50.4

    47.5

    31.1

    71.6

    54.3

    14.4

    91.8

    57.6

    27.6

    48.5

    39.030.1

    70.5

    39.5

    27.5

    30.6

    70.2

    75.9

    25.1

    93.3

    wards.com

    yesasia.com

    4inkjets.com

    buyonlinenow.com

    chalk#y.com

    companyfolders.com

    databazaar.com

    deluxe.com

    discounto!ceitems.com

    franklinplanner.fcorgp.com

    ibuyo!cesupply.com

    idwholesaler.com

    ldproducts.com

    levenger.com

    o!cedepot.com

    o!cemax.com

    overnightprints.com

    printingforless.com

    psprint.com

    restockit.com

    shoplet.comstaples.com

    theeleganto!ce.com

    urbangirl.com

    vistaprint.com

    1800petmeds.com

    dog.com

    dogids.com

    doversaddlery.com

    drsfostersmith.cominthecompanyofdogs.com

    je$erspet.com

    petco.com

    petedge.com

    pet#ow.com

    petsmart.com

    puplife.com

    smartpakequine.com

    vetdepot.com

    wag.com

    1sale.com

    amsan.com

    ancestry.com

    bettymills.com

    birchbox.com

    blacklight.com

    bourbonandboots.com

    buildasign.com

    calendars.comcostumecraze.com

    cpa2biz.com

    deepdiscount.com

    discount"lters.com

    discountramps.com

    disneystore.com

    domyownpestcontrol.com

    etsy.com

    fathead.com

    galls.com

    good360.org

    groupon.com

    hottopic.comjetsetter.com

    joyus.com

    kleargear.com

    ko%ersales.com

    lakeshorelearning.com

    lifeway.com

    livingsocial.com

    magazines.com

    minimus.biz

    orangeonions.com

    orientaltrading.com

    partycity.com

    pgestore.com

    pimsleurapproach.com

    propertyroom.com

    replacements.com

    schoolspecialty.com

    shindigz.com

    shop.nationalgeographic.com

    shutter#y.com

    silkscreeningsupplies.com

    simplyglobo.com

    smartsign.comsnap"sh.com

    spencersonline.com

    store.discovery.com

    sustainablesupply.com

    thegrommet.com

    theknot.com

    theparkcatalog.com

    thinkgeek.com

    tractorsupply.com

    uncommongoods.com

    v2cigs.com

    vat19.com

    water"lters.netwoot.com

    altrec.com

    athleta.com

    ccs.com

    champssports.com

    citysports.com

    columbia.com

    discountdance.com

    evo.com

    fanatics.com

    fansedge.com

    "nishline.com

    gaiam.com

    lucy.com

    lululemon.com

    merrell.com

    montrail.com

    moosejaw.com

    mountainhardwear.comn#shop.com

    patagonia.com

    prepsportswear.com

    roadrunnersports.com

    run.com

    shop.mlb.com

    shop.nhl.com

    sportsworldchicago.com

    store.nba.com

    Brand List

    58

    SCIQ Scoring

    !"

    PETS

    SPECIALTY

    SPORTINGAPPAREL

    OFFICE SUPPLIES

    MASS MERCHANT contd

    SCIQ:RETAIL2013 SCIQ Scoring

  • 8/12/2019 Social Commerce IQ Retail 2013

    59/133

    SCIQ:RETAIL2013

    49.9

    83.9

    55.7

    22.7

    75.3

    86.7

    41.1

    32.2

    33.5

    3.8

    8.6

    45.6

    59.2

    40.1

    16.9

    41.8

    24.8

    36.3

    27.4

    51.9

    32.038.0

    35.7

    35.3

    39.5

    44.3

    43.4

    48.5

    66.3

    38.9

    21.9

    39.8

    21.4

    69.66.6

    32.8

    38.8

    59.7

    15.2

    30.6

    59.3

    39.2

    49.3

    61.4

    21.8

    29.5

    42.7

    30.9

    28.6

    49.8

    56.5

    44.7

    32.232.6

    49.1

    51.6

    26.5

    38.7

    21.2

    29.6

    53.2

    55.1

    88.7

    74.1

    53.5

    60.353.0

    38.4

    65.7

    27.0

    27.7

    62.7

    37.7

    55.7

    69.2

    27.5

    121.7

    21.2

    64.5

    29.2

    titlenine.com

    underarmour.com

    academy.com

    actionvillage.com

    airsplat.com

    backcountry.com

    basspro.com

    bikebandit.com

    bikesomewhere.com

    billiards.com

    boats.net

    burton.com

    cabelas.com

    campmor.com

    championsondisplay.com

    cheaperthandirt.com

    coleman.com

    dickssportinggoods.com

    ems.com

    gandermountain.com

    gearup2go.comgolfgalaxy.com

    golfsmith.com

    hockeymonkey.com

    jensonusa.com

    mec.ca

    modells.com

    opticsplanet.com

    orvis.com

    overtons.com

    paintball-online.com

    performancebike.com

    redoxx.com

    rei.comrepublicbike.com

    rockbottomgolf.com

    shop.callawaygolf.com

    sierratradingpost.com

    skis.com

    smooth"tness.com

    sportsauthority.com

    sportsmansguide.com

    sportsmemorabilia.com

    taylormadegolf.com

    teamexpress.com

    tgw.com

    totalhockey.com

    westmarine.com

    zephyrsports.com

    amainhobbies.com

    americanmusical.com

    artbeads.com

    austinbazaar.combellalunatoys.com

    big"shgames.com

    buildabear.com

    campingworld.com

    entertainmentearth.com

    fao.com

    fatbraintoys.com

    "remountaingems.com

    game#y.com

    gamestop.com

    guitarcenter.com

    hobbytron.com

    joann.comleapfrog.com

    lukiegames.com

    musiciansfriend.com

    musicnotes.com

    oompa.com

    samash.com

    sheetmusicplus.com

    shop.lego.com

    sweetwater.com

    thinkfasttoys.com

    toysrus.com

    wwbw.com

    yarn.com

    yoyo.com

    Brand List

    59

    SCIQ Scoring

    TOYS/HOBBIES

    !"SPORTINGAPPAREL

    SPORTINGGOODS

    contd

    SCIQ:RETAIL2013 SCIQ Scoring

  • 8/12/2019 Social Commerce IQ Retail 2013

    60/133

    Q

    Index ClassesQ g

    60

    Brand RankBrand Awareness

    on SocialNetworks Score

    Social UpstreamTra!c Score

    Website SocialLift Score

    SCRM PotentialScore

    SCIQ

    freepeople.com

    lancome-usa.com

    smashbox.com

    lollywollydoodle.com

    toysrus.com

    plndr.com

    target.com

    bourbonandboots.com

    shop.wwe.com

    babiesrus.com

    modcloth.com

    kmart.com

    fab.com

    bodybuilding.com

    diamondcandles.com

    1 130.1 120.0 146.7 139.4 133.0

    2 114.4 180.0 106.6 119.4 132.2

    3 109.6 160.0 113.3 151.5 130.0

    4 78.1 200.0 113.3 97.0 127.1

    5 119.0 40.0 180.0 200.0 121.7

    6 92.7 160.0 113.3 109.1 120.7

    7 138.6 40.0 180.0 127.3 120.3

    8 63.6 200.0 86.7 151.5 120.2

    9 148.7 180.0 66.7 0 118.6

    10 86.1 60.0 180.0 200.0 117.8

    11 119.3 100.0 120.0 139.4 115.7

    12 107.2 40.0 173.3 181.8 114.4

    13 91.4 120.0 126.7 127.3 114.2

    14 126.8 80.0 120.0 139.4 112.0

    15 80.5 200.0 53.3 97.0 109.8

    SCIQ:RETAIL2013 SCIQ Scoring

  • 8/12/2019 Social Commerce IQ Retail 2013

    61/133

    Q

    Index ClassesQ g

    61

    Brand RankBrand Awareness

    on SocialNetworks Score

    Social UpstreamTra!c Score

    Website SocialLift Score

    SCRM PotentialScore

    SCIQ

    craftsman.com

    theknot.com

    ae.com

    sears.com

    birchbox.com

    zappos.com

    bucketfeet.com

    etsy.com

    vans.com

    shoedazzle.com

    ccs.com

    justfab.com

    vat19.com

    rangerup.com

    kenmore.com

    16 90.6 40.0 173.3 181.8 109.4

    17 117.3 80.0 120.0 139.4 109.1

    17 123.8 60.0 133.3 139.4 109.1

    18 107.9 20.0 173.3 181.8 108.6

    19 134.5 160.0 66.7 0 108.3

    20 108.1 120.0 100.0 97.0 108.1

    21 61.8 200.0 73.3 60.6 106.6

    22 154.5 120.0 66.7 36.4 106.0

    23 132.2 80.0 120.0 60.6 105.7

    24 124.3 80.0 106.7 121.2 105.4

    24 102.3 40.0 166.7 127.3 105.4

    24 104.7 100.0 100.0 139.4 105.4

    25 89.9 200.0 53.3 0 103.0

    26 104.9 200.0 33.3 0 101.5

    27 84.2 20.0 173.3 181.8 101.4

  • 8/12/2019 Social Commerce IQ Retail 2013

    62/133

    SCIQ:RETAIL2013 SCIQ Scoring

  • 8/12/2019 Social Commerce IQ Retail 2013

    63/133

    Index ClassesQ g

    63

    Brand RankBrand Awareness

    on SocialNetworks Score

    Social UpstreamTra!c Score

    Website SocialLift Score

    SCRM PotentialScore

    SCIQ

    brayola.com

    pet#ow.com

    aerie.com

    eyeslipsface.com

    store.irobot.com

    claires.com

    store.nba.com

    forever21.com

    jossandmain.com

    thertastore.com

    bobbibrowncosmetics.com

    debshops.com

    lululemon.com

    net#ix.com

    dermstore.com

    41 65.1 200.0 40.0 36.4 95.2

    41 83.8 200.0 33.3 0 95.2

    42 77.1 60.0 133.3 139.4 95.1

    43 117.9 140.0 46.7 36.4 95.0

    44 62.8 200.0 53.3 0 94.8

    45 91.4 60.0 106.7 169.7 94.4

    46 117.7 140.0 53.3 0 93.3

    46 130.8 100.0 80.0 0 93.3

    47 71.1 80.0 106.7 157.6 93.1

    48 29.2 200.0 80.0 0 92.7

    48 115.0 60.0 73.3 181.8 92.7

    49 81.4 20.0 140.0 200.0 92.4

    50 125.8 60.0 100.0 60.6 91.8

    51 130.8 60.0 80.0 90.9 90.3

    51 68.8 100.0 100.0 97.0 90.3

  • 8/12/2019 Social Commerce IQ Retail 2013

    64/133

  • 8/12/2019 Social Commerce IQ Retail 2013

    65/133

    SCIQ:RETAIL2013

    d lSCIQ Scoring

  • 8/12/2019 Social Commerce IQ Retail 2013

    66/133

    Index Classes

    66

    Brand RankBrand Awareness

    on SocialNetworks Score

    Social UpstreamTra!c Score

    Website SocialLift Score

    SCRM PotentialScore

    SCIQ

    hulu.com

    cafepr