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NETWORK MEDIA
AND SOCIAL CAPITAL
www.denismigliori.comThe Spectator
What is social capital?
Relationships between individuals
Resources from the network
network • emotions • information • money • popularity • love • sex • success
Offline connections
Social Network
Online connectionsBoth
Strategy of online communication
Development of social network
Maintenance of social network
Number of friends
Weak ties
Latent ties
Strong ties < 5-10
< 20-30
< 300
Rules of friendingSocial network sites
FacebookVK.com
have different ways of friending
•Rules of interactions
•Number of friends
•Strategy of using network sites
•Different ways of friending
provide social capital development
So...
Convert your ties!
www.denismigliori.comThe Spectator