ENVANO INTERACTIVE 2014 Core Objectives What is your primary pain? Disconnect or lack of communication with: Field Sales.................................................................................................... Dealers/distributors..................................................................................... Internal Departments................................................................................... Customers.................................................................................................... What is the goal of this initiative? What do you want to accomplish? People Be sure to clearly understand the targeted group - those that need to be involved to alleviate disconnect and initiate communication and collaboration Who are they? What do they need that they’re not getting? What information will make their job easier while increasing efficiency and productivity? Identify Member Group audience, expectations, challenges, needs Identify Subject Matter Experts (SME) to help initial content facilitation Process and Technology Develop a Content Plan for the first six months of the initiative. Set up beta group after platform analysis and selection Establish day-to-day requirements and communication logistic Establish crisis management contact logistics Ensure all content and goals for the social business initiative are in line with corporate. SOCIAL BUSINESS CHECKLIST This checklist is designed to help you begin thinking about your social business initiatives. It is a starting point, but you must also be prepared to put continual effort into making this a success and obtain positive results. Kick off your venture by first identifying the core objectives. Too many organizations start backwards, focusing first on technology. When you understand your goals and the people you are going to involve, the chance of success increases significantly. Ask yourself what success looks like. In the wise words of Stephen R. Covey, “begin with the end in mind.” You must understand the group - what kind of information and collaboration do they need that they’re not getting? How can you make their job easier while increasing productivity and efficiency? Focus on the people first, uncover the process they need, and the technology usually becomes obvious. In marketing as well as in corporate structure, a focus on people must eclipse the others.

Social Business - Getting Started Checklist

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We’ve seen manufacturers find success and opportunity within social business initiatives. In many cases, engaging and arming dealers with knowledge to effectively sell products and creating a real time connection between salespeople and corporate teams to increase profit margins. Get started today using this social business checklist.

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Page 1: Social Business - Getting Started Checklist

ENVANO INTERACTIVE 2014 !!

Core Objectives

What is your primary pain? Disconnect or lack of communication with: Field Sales.................................................................................................... Dealers/distributors..................................................................................... Internal Departments................................................................................... Customers.................................................................................................... What is the goal of this initiative? What do you want to accomplish? !People

Be sure to clearly understand the targeted group - those that need to be involved to

alleviate disconnect and initiate communication and collaboration

Who are they? What do they need that they’re not getting? What information will make their job easier while increasing efficiency and productivity?

Identify Member Group audience, expectations, challenges, needs

Identify Subject Matter Experts (SME) to help initial content facilitation !Process and Technology

Develop a Content Plan for the first six months of the initiative. Set up beta group after platform analysis and selection Establish day-to-day requirements and communication logistic Establish crisis management contact logistics Ensure all content and goals for the social business initiative are in line with corporate.

SOCIAL BUSINESS CHECKLISTThis checklist is designed to help you begin thinking about your social business initiatives. It is a starting point, but you must also be prepared to put continual effort into making this a success and obtain positive results. !Kick off your venture by first identifying the core objectives. Too many organizations start backwards, focusing first on technology. When you understand your goals and the people you are going to involve, the chance of success increases significantly. !Ask yourself what success looks like. In the wise words of Stephen R. Covey, “begin with the end in mind.” !You must understand the group - what kind of information and collaboration do they need that they’re not getting? How can you make their job easier while increasing productivity and efficiency? Focus on the people first, uncover the process they need, and the technology usually becomes obvious. In marketing as well as in corporate structure, a focus on people must eclipse the others.