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SOCIAL BONDS AND SUPPLIER ALLOCATION OF RESOURCES TO BUSINESS CUSTOMERS

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SOCIAL BONDS AND SUPPLIER ALLOCATION OF RESOURCES TO BUSINESS CUSTOMERS. Roger Baxter, AUT University, New Zealand Arch G. Woodside, Boston College, USA. Three theories of social bonding over time. - PowerPoint PPT Presentation

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Page 1: SOCIAL BONDS AND SUPPLIER ALLOCATION OF RESOURCES  TO BUSINESS CUSTOMERS

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