INFLUENCER MARKETING PLATFORM & NETWORK

WE BELIEVE INHUMAN TO HUMAN MARKETING

“PEOPLE TRUST PEOPLE MORE THAN THEY TRUST BRAND.” - NIELSEN

The most authentic and engaging brand stories now come from passionate people, real people, that drive real business results.

2011 2012 2013 2014 2015

A D - B L O C K U S E R S

100m

0

400m

A D C L I C K S ( C T R )

2000 20152002 2004 2006 2008 2010 20120%

3%

6%

9%400m

20m

11%

0.1%

2016

200m

300m

WE AS CONSUMERS DON’T REALLY LIKE ADS

People don’t click on banner ads anymore.

People are actively blocking ads!

(38m in Indonesia, top 3 globally)

BUT AS SOCIAL ANIMALSWE’RE ALWAYS LOOKING TO

VALIDATE OUR CHOICES FROM OTHERS.

“”

WHATWE DO

CONNECTING BRANDSWITH SOCIAL MEDIA INFLUENCERSTO CREATE WORD-OF-MOUTHMARKETING CAMPAIGNS.

A millennial media network

company.

Our network consists of Indonesia’s most popular and influential content creators.

Our network consists of Indonesia’s most popular and influential content creators.

C E L E B R I T I E S S O C I A L M E D I A S T A R S

B L O G G E R S

P U B L I S H E R SM I C R O I N F L U E N C E R S

+10,000 influencers+10,000 influencers

INSTAGRAM TWITTER BLOG YOUTUBE

YO U T U B E R S

INFLUENCER MARKETING > TRADITIONAL ADS.

P O W E R F U L2X sales of paid advertising.

37% higher retention rate.

D R I V E P U R C H A S E74% of consumers rely on social

networks to guide product decisions

and purchases.

A R B I T R A G E16x more engagement than paid and

owned media alternatives.

Average earned media value (EMV)

$9.60 for every $1 spent.

N AT I V E70% of consumers want to learn about

a product through content vs.

traditional ads.

Purchase intent is 53% higher for native

ads.

S E OUser Generated Content (UGC) social

posts account for the significant % of all

search results for the world’s most

recognizable brands.

TARGETABLE & TRACKABLEOceans of data that turns into valuable

insights about your target market and

your advertising performance.

Sources: eMarketer, McKinsey & Company, Nielsen, MDG Advertising, Dedicated Media, SocialChorus, Think with Google

INFLUENCERS ARE MORE RELEVANT THAN BRAND PAGESAs organic social reach is

increasingly limited, social

influencers offer a more authentic

voice, leading to more engaged

audiences.

Declining Reach of Facebook Brand Pages

PARADIGM SHIFT IN THE MARKETER’S TOOLKITShift to influencer and native marketing has impacted entire advertising value chain.

Paid media on premium sites

Sponsored influencer content on social media

Expensive, broad, highly produced

Outsourced, cost-efficient, tailored to

audience and platform

Unsafe for brands Effective, desired by user

Drive off page to destination / microsite

User stay in native experience

Paid Media

ContentProduction

User Generated

Content

AudienceExperiences

OLD WORLD NEW WORLD

We partner with Indonesia’s most recognizable

brands and agencies to create and execute

cross-platform campaigns backed by our influencers,

research, measurement, and insight-driven strategy.

“With the help of SociaBuzz, we’re able to double the impact & reach wider

range of customers.”- Yayan Firmansyah, telunjuk.com

NOT ALL INFLUENCERS ARE CREATED

EQUAL.

We look well beyond simple “vanity metrics” and

use a combination of technology and hands-on

curation to apply quantitative and qualitative

measures to select and vet influencers that align

to real business objectives.

CONTENT CREATION AND DISTRIBUTION, IN ONE PLACE.

With capabilities across owned,

paid and earned media, we bring

strategy, creative, production, and

influencers under one roof with a

true media buy on social.

Premium content creation, massive

reach, influence and brand

advocacy packaged together for

one competitive price.

HIGH QUALITY, HIGH-VOLUME CONTENT.Our influencers create incredibly

engaging, beautiful and sharable

contents consumed by millions of

audience each day.

From stunning photos, interesting

articles, to hilarious videos and the

most brilliant use of 140 characters,

our talent creates premium content

at volume.

PROCESS & METHODOLOGYWhether campaign specific or a

long-term partnership, we pride

ourselves on being able to move

from idea to production quickly.

BRI EF

PROPOS AL

EXEC UT E

REPORT

1 . I N F L U E N C E R S S E L E C T I O N

2 . C O N T E N T S T R AT E G Y

3 . P R O P O S A L A P P R O V A L

4 . O U T R E A C H

5 . N E G OT I AT I O N

6 . C O N T R A C T S

7 . C O L L A B O R AT I O N

8 . E X E C U T I O N

9 . C O N T E N T A P P R O V A L

1 0 . P U B L I S H I N G

1 1 . R E P O R T I N G

INFLUENCER MARKETING CAMPAIGNS

OUR SERVICES

• We help choose the right influencers

to spread your brand message and

stories.

• Create content strategy to optimize

engagement and impact.

• Handle all processes with the

influencers including: outreach,

negotiation, agreement, briefing,

monitoring, payments, reporting,

analysis, etc.

• We help choose the right influencers

to spread your brand message and

stories.

• Create content strategy to optimize

engagement and impact.

• Handle all processes with the

influencers including: outreach,

negotiation, agreement, briefing,

monitoring, payments, reporting,

analysis, etc.

INFLUENCERS

INSTAGRAMERS

TWITTER BUZZERS

BLOGGERS

YOUTUBERS

RETAINER SOLUTIONS(ALWAYS ON)

OUR SERVICES

BENEFITS

ü Maintain/increase share of

voice (SOV) in social media

ü Strengthen ‘share of minds’

and ‘share of hearts’

ü More cost-efficient vs

project-based

• We do all your influencer marketing

activities for a certain period of time

(3, 6, 12 months).

• No more 15% managed service fee per

project, only small flat retainer fee per

month.

• Our services include: content strategy,

influencers suggestions, competitor

monitoring, reporting, analysis, etc.

• We do all your influencer marketing

activities for a certain period of time

(3, 6, 12 months).

• No more 15% managed service fee per

project, only small flat retainer fee per

month.

• Our services include: content strategy,

influencers suggestions, competitor

monitoring, reporting, analysis, etc.

BLOG/BUZZCOMPETITIONS

OUR SERVICES

• We invite all relevant influencers in our

network to create positive social buzz

about your brand.

• The best ones will receive prizes

(provided by client).

• You can choose a theme, topic, or key

message to be talked about.

• Only pay a flat management fee, don’t

have to pay for any contents created.

• We invite all relevant influencers in our

network to create positive social buzz

about your brand.

• The best ones will receive prizes

(provided by client).

• You can choose a theme, topic, or key

message to be talked about.

• Only pay a flat management fee, don’t

have to pay for any contents created.

BENEFITS

ü Get unlimited positive User

Generated Content (UGC)

about your brand in the

internet and social media

with a fix budget.

OUR SERVICES

I N FLUEN C ER

MARKET I N G

C AMPAI G N S

RETAI N ER

S OLUT I ON S

BLOG / BUZZ

C OMPET I T I ON S

AFFI LI AT E

PERFORMAN C E

MARKET I N G

S OC I AL

AD S

ON LI N E V I D EO

PROD UC T I ON

PT Komunika Lintas MayaTaman Meruya Plaza B28

Meruya Utara, Kembangan

Jakarta Barat, Indonesia 11620

+62 21 58906793

CONTACTUS

info@sociabuzz.com