Soccer AM 2020/21Sponsorship Opportunity

Soccer AM 2018/19The Return of the Saturday Morning Hit Show

Soccer AM 2020/21The return of the Saturday morning hit show

Joshua and Thierry Henry, viewers can catch their favourite features

every week. You Know The Drill sees Jimmy Bullard put through his

paces at football clubs across the UK and Europe, with Jimmy’s

charismatic personality making trips to FC Barcelona, Aston Villa and

Salford City must watch pieces of content.

Other popular features include Tube Meets and Teammates 2.0, where

players such as Raheem Sterling and Dele Alli are asked the questions

that every football fan wants to hear; from changing room joker to

worst dressed player. Finally, the cauldron that is the John Arne Riise

stadium will play host to some of the best (and worst!) volley attempts

from fans up and down the country, as they battle it out to be crowned

Soccer AM Volley champions.

For all of this and much more, Soccer AM is the place to be for football

fans next season!

The Platforms

The Opportunity

Sky Media are proud to present an exclusive opportunity to sponsor

Soccer AM in 2020/21, the Saturday morning staple that kicks off Sky

Sports’ acclaimed weekend football coverage. Returning for its 26th

season, and presented once more by Fenners and fan favourite Jimmy

Bullard, Sky viewers can look forward to the team’s unique take on the

world of football every weekend throughout the season. With high

reach and frequency amongst young men, this is a great opportunity

for a brand to align with an iconic football property across Sky Sports’

acclaimed broadcast, digital and social platforms.

The Content

Having been a mainstay in the football calendar since the shows

inception in 1995, Soccer AM, with its unique mix of live studio action,

content features and footballing action, is the go to destination for

football fans to kick start the weekend!

Broadcasting live from the fully interactive Soccer AM studio each

Saturday morning, viewers can expect to see some stellar names from

the world of sports, music and entertainment on the famous Soccer AM

sofa. In addition to top class guests such as Noel Gallagher, Anthony

TV DIG

Broadcast Sponsorship of Soccer AM

• Sponsorship includes all live Soccer AM

and Soccer AM Best Bits highlights

shows broadcast across the Sky

network.

• During each live show, your brand will

also sponsor the Volley Challenge

staged in the infamous John Arne Riise

stadium.

High Impact Display & Video Inventory

across Sky Sports Digital & VOD

• Sponsorship includes a 100% SOV

roadblock of the Soccer AM section,

display inventory across the Sky

Sports Football section on desktop

and app, and sponsorship of Soccer

AM PC VOD content.

• All Soccer AM content available to

download via Sky GO and TV VOD will

also carries sponsorship accreditation.

Sponsorship of linear show content

posted on Soccer AM Social

• Sponsorship includes a co-branded

Soccer AM watermark on social clips

taken from the show (posted on

Facebook,. Twitter and Instagram).

• Your brand will also sponsor Friday

show preview Instagram stories, as

well as integration into a bespoke

strand of social branded content.

Soccer AM 2020/21Multi-platform partnership opportunity

BroadcastAlign with the nations most loved football show

Idents per live show

2x15” & 8x5”

+ simulcast across

Men 16-34 equivalent ratings

94.8Individual reach

5.5m 40Live shows

Saturday mornings

(August ‘20 – May ‘21)

10:30 – 12:00

Soccer AM Best

Bit shows Men 16-34 reach

905k 250

Total idents

2,642

* Sky One is HFSS Restricted

Align your brand with the most popular segment of Soccer AM through sponsorship

of the Soccer AM Volley Challenge.

Taking place in the infamous John Arne Riise stadium, each week a different set of

football fans test themselves against a resident Soccer AM goalkeeper to see how

many volleys they can score in 60s, for their chance to win a cash prize and the highly

coveted Soccer AM Volley Trophy.

Brand Integration

• Sponsor branded perimeter boarding lining the playing area.

• Sponsor branded leader board graphic that charts best performing fans over

the course of the season.

• Sponsor branded trophy to be awarded at the end of the season to the

winning set of fans.

• The in-show sponsored segment is estimated to deliver 1,162 brand exposures.

The Benefits

• The Volley Challenge is an area of optimum exposure on the show. Alongside

YKTD with Jimmy Bullard, the Volley Challenge has proven to be the most

popular segment and often provides the ‘best bit’ moments each week.

• It’s one of the longest segments with c. 5 minutes allocated to the running

order each week, helping to further maximise exposure.

• Additional exposure is added across the Soccer AM YouTube channel, with

each Volley Challenge segment posted.

• It’s the segment that Soccer AM social audiences are most engaged with. The

best and worst volley moments are clipped up and shared on Soccer AM social

as the show happens, and also throughout the following week as we build

towards the next show. Over the course of the season, this additional

exposure on social is estimated to deliver 4m views.

Broadcast IntegrationWith premium in-show brand exposure

Digital & VODAmplification across Sky Sports Digital

10.1mMulti-platform

Impressions

Sky Sports Media is the No. 1 commercial digital sports network in

the UK. Offering sports fans and advertisers a multi media and fully

interactive experience showcasing the latest breaking news, videos,

features, games, polls and chat, delivering 10.m multi-platform users

per month across Desktop, Tablet and Mobile.

The sponsor of Soccer AM will receive the following inventory over

the course of the sponsorship period:

Skysports.com

• 5 million mixed format ad impressions (Leaderboard, MPU)

• Roadblock of the Soccer AM Section (Sponsor logo,

Leaderboard, MPU) – 100% SOV

• 5” PC VOD pre-roll for each piece of Soccer AM content available

to view via Desktop, Tablet and Mobile – 100% SOV

Sky Sports Mobile

• 5 million Sky Sports Mobile App impressions (Mobile Banner)

Sky Go & TV VOD

• 15” VOD pre-roll for each Soccer AM programme pushed to Sky

Go & TV On Demand, estimated to deliver 15,000 impressions

SocialPlace your brand at the heart of the football conversation

followersfollowersfollowers

1m 1.3m 1m

Generating in excess of 461m video views in the last 12 months, Soccer

AM’s social platforms reach a highly engaged male skewing 16-34

audience. Over the course of the season, the sponsor will receive:

• A co-branded Soccer AM watermark integrated onto all clips posted on

Twitter, Facebook and Instagram that include content derived from the

show (100% exposure).

• Sponsored Instagram posts used to promote the show, sign posting

Sky Sports social audiences to help drive awareness of scheduling and

content.

• Branded content strand, created in collaboration with the Soccer AM,

to help deliver against key Partner KPI’s.

Sponsored Instagram Posts Co-branded Watermark

SocialBespoke content curated in collaboration with your brand

With a footprint and reach that continues to grow

season on season, Soccer AM’s social platforms

allows our Partners to engage with a football mad,

young male skewing audience at scale.

Utilising Sky Sports’ production capabilities, we

would like to work collaboratively with the Soccer AM

Partner to create a new branded content strand

that helps to deliver against key Partner KPI’s and

objectives.

The content created will be hosted on the Soccer AM

YouTube channel, with further promotion across the

Sky Sports social and digital network. Dependant on

the brief, the branded content strand could focus

key pillars such as football challenges, fashion, music,

culture and lifestyle.

MUSICFASHION

CULTURE LIFESTYLE

Deal Term: 1st August 2020 –31st May 2021

Soccer AM 2020/21Media delivery

*Delivery is estimated and not guaranteed.

Platform Content Estimated Delivery*

Broadcast

Sponsorship of Soccer AM live shows and Soccer AM Best Bit highlight shows 94.8 Men 16-34 30" equivs

In- show sponsored segment – Soccer AM Volley Challenge (Product

Placement)

40 x sponsored segments –

1,162 estimated brand exposures

Soccer AM live audience tickets4 x audience tickets per month –

40 in total

Digital

Run of Sky Sports (Leaderboard, MPU and Mobile Banner) 10m impressions

Soccer AM Section Roadblock (Logo, Leaderboard and MPU) 100k impressions

Soccer AM PC VOD (5" Sponsorship Bumper) 25k impressions

Soccer AM Sky Go & TV VOD (15” Sponsorship Bumper) 15k impressions

Social

Co-branded Soccer AM watermark on clips derived from the show 800 clips

Brand sponsored Soccer AM Instagram posts used to promote the show 40 posts

Creation and promotion of Soccer AM branded content strand** 6-10 pieces of branded content

Soccer AM 2020/21Media delivery

Audience Individuals Adults Men Men 16-34 Men 35-54 Men 25-44

Average TVR - Sky Sports First Runs 0.07 0.08 0.12 0.11 0.17 0.13

Average TVR - Sky 1 0.14 0.15 0.22 0.21 0.33 0.26

Average TVR - Sky 1 + 1 0.01 0.01 0.01 0.01 0.01 0.01

Average TVR - Soccer AM Best Bits 0.01 0.01 0.01 0.01 0.01 0.01

Actuals 130 142 217 224 295 272

30" Equivs 55.0 60.1 92.3 94.8 124.8 115.2

Coverage (000s) 5,532 4,946 3,125 905 1,281 1,153

Coverage (%) 9 10 13 13 16 14

OTS 14 15 17 18 19 19