HARVARD BUSINESS REVIEWBy James ManyikaAugust 21, 2012
7/30/2019 Socail Media's Productivity payoff
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James Manyika is a Director (senior partner) at McKinsey
&Company based in San Francisco.
He is also a Director of the McKinsey Global Institute, McKinsey
&
Company's business and economics research arm.
James serves on the Firm's global committee that reviews
andelects directors (senior partners) of McKinsey &
Company.
Before McKinsey, James was on the Engineering Faculty at
OxfordUniversity and elected a Research Fellow at Balliol College,
OxfordUniversity.
About the author
7/30/2019 Socail Media's Productivity payoff
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Summary
This is one of the surprising takeaways from recentresearch on
the economic impact of social technologies. Thebusiness world knows
a lot about how social technologies arechanging the world.
Marketing departments have increasingly shifted theirattention
to social media. They're not only advertising andcreating their own
social sites, they're engaging withconsumers.
Companies are beginning to discover that social
technologyplatforms provide a far more efficient way of
communicatingand collaborating. And, they give companies a way to
dig out
