Sobia Tariq - Sample Mobile Lab Study for Concept Product

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  • 7/31/2019 Sobia Tariq - Sample Mobile Lab Study for Concept Product

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    SzetjR Ngleoj ZR Stzdu\j}g|t

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    Gztoekjs

    Fju Thfjhphus

    \jcgnnjkdhtegks

    Stzdu Gyj|yejp

    \jsjh|cb xzjstegks

    ]h|tece}hkts

    Njtbgdgog`u

    Iekdek`s

    SzetjR Khye`htegk

    Cgksestjkcj Jr}j|ejkcj

    Ngleoj ]bgkj Kgtj Nhkh`jnjkt

    Bgp Neojs thfjs kgtjs gk ngleoj

    Bgp Neojs oefjs tg lj |jnekdjd gk }bgkj

    Kjrt stj}s

    Cgkt|elztg|s

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    Fju Thfjhphus

    Khye`htegk ig| SzetjR1 Spe}j

    ]h|tece}hkts oefj spe}j khye`htegk se`keiechktou ng|j tbhk lhcf lzttgk+ Tbj }|jij|jkcjgk Spe}j khye`htegk es hc|gss Pekdgps ]bgkj "P]% zsj|s ) KgkP] zsj|s

    ]h|tece}hkts tbekf d|eoo dgpk ) lhcf lzttgk khye`htegk es sen}oj lzt kgt h ljstkhye`htegk ngdjo ig| tgzcb }bgkj

    Cgksestjkcu1 H}} hc|gss ]ohtig|n ; ]ohtig|n

    ]h|tece}hkts }|jij| tg bhyj cgksestjkt SzetjR jr}j|ejkcj hc|gss djyecjs "djsftg}/ngleoj }bgkj ) thlojt% cgn}h|jd tg }bgkj }ohtig|n

    ]h|tece}hkts jr}jct zsj| ektj|ihcj djse`ks czstgneqjd ig| djyecjs

    Kgtj Nhkh`jnjkt

    H le` choo ig| |jnekdj|'hoh|n

    Sjh|cb es kgt tbj tg} 8 kjjd cz||jktou ig| zsj|s pbg dgkt bhyj kgtjlggfs gk }bgkj

    3

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    \jcgnnjkdhtegks

    Spe}j ig| SzetjR bej|h|cbu khye`htegk

    Djse`k petbek h}} khye`htegk ig| SzetjR ) zsj Pekdgps }bgkj lhcf lzttgk hs tbj

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    Stzdu Gyj|yejp \jsjh|cb Xzjstegks

    Tbj stzdu `gho phs tg zkdj|sthkd bgp deiij|jkt khye`htegk ngdjos "spe}j ys+ d|eoodgpk% pg|f ig| SzetjR ngleoj djse`k/ pbht h|j }|gs ) cgks ig| jhcb khye`htegkngdjo hkd bgp tg djse`k tbj cgksestjkt SzetjR jr}j|ejkcj hc|gss djyecjs

    \jsjh|cb Xzjstegks ekcozdj1

    Khye`htegk1Pbht h|j zsj| jr}j|ejkcj ig| SzetjR spe}j ) SzetjR d|eoo dgpkkhye`htegk

    Cgksestjkcu1Pbht h|j zsj|s jr}jcthtegks ig| SzetjR jr}j|ejkcj hc|gss djyecjs"ngleoj }bgkj/ thlojt/ hkd djsftg}%

    Kgtj Nhkh`jnjkt1 Bgp dg zsj|s iekd kgtjs ) sjt z} |jnekdj|s

    :

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    Kgk.Pekdgps]bgkj Zsj|s

    "k>89&3%

    Kgk.SzetjRZsj|s "k>5%

    ::*

    SzetjR NgleojZsj|s "k>

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    Stzdu Gyj|yejp . ]h|tece}hkts

    Tgtho

  • 7/31/2019 Sobia Tariq - Sample Mobile Lab Study for Concept Product

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    Stzdu Gyj|yejp Njtbgdgog`u

    Sjne.St|zctz|jd Ektj|yejp185 }h|tece}hkts pj|j hsfjd tg yejp tbj SzetjR gk hdjyecj dz|ek` tbj i|jj}ohu jr}og|htegk }bhsj gi tbjstzdu+ Tbj gkou thsf }h|tece}hkts pj|j hsfjd tg dgphs tg cbjcf tbj kgtjs gk tbj Kgtjlggf+ Ohtj| ek tbjstzdu }h|tece}hkts pj|j tbjk hsfjd tg ektj|hct petbtpg }|gtgtu}js gi tpg kjp SzetjR khye`htegkdjse`ks+ Petb tbjsj }|gtgtu}js }h|tece}hkts pj|jthsfjd petb cbjcfek` kgtjs hkd yejpek` tbjkgtjlggf/ sjctegks ) }h`js+ Tbj g|dj| gi}|jsjkthtegk gi P] hkd tpg }|gtgtu}js phslhohkcjd+]h|tece}hkts pj|j |jxzjstjd tg igczs gk khye`htegkgkou |htbj| tbhk yeszho djse`k g| cgktjkts+

    85 }h|tece}hkts pj|j hsfjd tg yejp SzetjR gk DjyecjU dz|ek` tbj i|jj }ohu jr}og|htegk+ Tbjk}h|tece}hkts pj|j hsfjd tg jyhozhtj tbj khye`htegkseneoh|etu ljtpjjk tbj G}|gdzct gk Djyecj U ys+}|gdzct gk P] ) tbj tpg }|gtgtu}js+ Ektj|yejpshlgzt tbj cgksestjkcu jr}j|ejkcj pj|j igoogpjd z}

    hitj| tbj jyhozhtegkHt tbj jkd gi stzdu/

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    \jszots. Khye`htegk "8%1 Sznnh|u

    Khye`htegk 80 spe}j ys+ < lhcf lzttgk

    80 }h|tece}hkts }|jij| spe}j gyj| lhcf lzttgk

    Zsj|s }j|cj}tegk gk deiij|jkt khye`htegk ngdjos

    ]h|tece}hkts oefj spe}j se`keiechktou ng|j tbhk lhcf lzttgk "I V8/ 80^ >

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    \jszots Khye`htegk "

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    \jszots Khye`htegk "3%1 Zsj|s }j|cj}tegk

    Djsc|e}teyj SthtestecsNjhk Std+ Djyehtegk K

    Spe}j 8+5 8+= 82LhcfLzttgk .=+8

    8+3

    82

    .3

    . :+0/ } > +=3%

    Spe}j Lhcf Lzttgk

    \jszots Khye`htegk1 Zsj|s ]j|cj}tegk

    Yj|u Jiiecejkt

    Yj|u Ekjiiecejkt

    84

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    .3

    .

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    Spe}j c|jhtjs ekcgksestjkcu Kgt sz}}g|tjd

    Cgkioect petb P]1 82 Spe}j ys+ < Lhcf lzttgk

    82 }h|tece}hkts steoo }|jij| spe}j "hitj| zkdj|sthkdek` bgp ets deiij|jkt i|gn P]%1

    Pbhts tbj deiij|jkcj7

    tbj deiij|jkcj es kgt glyegzs

    E dgkt ch|j1 et sjjns dgkt ijjo yj|u deiij|jkt Et dgjskt nhttj| nzcb1 E oefj tg sthu gk sc|jjk/ petbek tbj h}}

    Spe}j es ng|j khtz|ho'ektzeteyj pbecb nhfjs tbj deiij|jkcj ekyeseloj

    E dgkt kjjd tg ojh|k spe}j

    E dgkt ch|j tbj deiij|jkcj ljchzsj E }|jij| cgksestjkcu ig| h}}oechtegk hc|gssdjyecjs tbhk tbj }bgkj }ohtig|n "seneoh| tg GK djsftg}'thlojt es ng|j en}g|thkt

    tbhk et pg|fs shnj hs }bgkj g| gtbj| h}}s gk }bgkj%

    80

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    Pbht es tbj lh| ig| P] ZR

    Et pg|fs

    Zshleoetu

    Thsf cgn}ojtegk tenj

    Thsf szccjss |htj

    Ojh|kek` tenj

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    Chk hosg lj szlajcteyj

    Jhsu

    Sen}oj

    Xzecf

    E oefj et Zsj| Jr}j|ejkcj

    Djse|hleoetu

    Jngtegk cgkkjctegk

    Czstgnj| oguhotu"njjtek` kjjds/ jhsu tgpg|f petb/ jkagunjkt%

    Djse|j

    Ujs/ ugzsbgzod lzu et

    ]j|sgkhoetu

    +++

    Lhcf lzttgk

    Spe}j

    82

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    \jszots . Cgksestjkcu1 H}} hc|gss }ohtig|n ;]ohtig|n

    St|zctz|j/ Cgktjkt ) Yeszho ]|jsjkthtegk1 ]h|tece}hkts }|jij| tg bhyj cgksestjktSzetjR jr}j|ejkcj hc|gss djyecjs "djsftg}/ ngleoj }bgkj ) thlojt% cgn}h|jd tgfjj} et cgksestjkt petb tbj }bgkj }ohtig|n+ Tbju jr}jct tg bhyj tbj cgksestjktdhth'cgktjkt/ ekig|nhtegk h|cbetjctz|j/ iogp/ zsj| ektj|ihcj ohugzt/ ecgks ig| fjucgnnhkds hc|gss djyecjs ig| hk h}}oechtegk sg tbht tbj ojh|kek` gi hk h}}oechtegk

    gk deiij|jkt djyecj es nekenho+

    ]busecho Khye`htegk1 ]h|tece}hkts jr}jct tbj }busecho ektj|hctegks petb tbjdjyecjs sbgzod lj czstgneqjd tg thfj hdyhkth`j gi tbj djyecjs+ Tgzcb }bgkjsbgzod zsj th}'`jstz|j |htbj| tbhk lzttgk pbjk }gsseloj+ Lzttgk1 KGT ngdj|k/ijjo god/ kgt djse`kjd ig| tgzcb }bgkj

    Pbjk ) Pbht tg l|jhf tbj cgksestjkt }|ekce}oj1 ]h|tece}hkts bhyj tbj

    jr}jcthtegk tbht h}}s pg|f deiij|jktou gk deiij|jkt djyecjs+ Tbju jr}jct ojssg}tegks/ czstgneqhtegks/ ojss ecgks ) njkzs gk }bgkj hkd deiij|jkt }busechoektj|hctegks ig| deiij|jkcj djyecjs/ szcb hs spe}j ig| tgzcb }bgkj ) lzttgk ig|djsftg}

    85

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    \jszots Kgtjs Nhkh`jnjkt "8%

    Sjh|cb es kgt TG] 8 kjjd cz||jktou ig| zsj|s pbg dgkt bhyj kgtjlggfs gk }bgkj

    ]jg}oj bhyj oenetjd kgtjs "

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    Igoogp.z} |jsjh|cb

    Pekdgps ]bgkj

    Thsf Hkhouses

    Djse|hleoetu ' Jngtegk1 SzetjR ys+ Jr}j|ejkcj

    Cgksestjkcu1 Pbjk tg l|jhf tbj cgksestjkcu ) tg pbht jrtjkt

    Hkd|ged ]bgkj

    P8 scg|jch|d zshleoetu ljkcbnh|f