Sobering-up Liver-protecting ColaD Cube – Team 8

Zijie

Joanne

Michelle

Wen Xi

Ming Zher

Quang

General Information

• Industry: F&B•  Patent Number: 200610021649

Introduction to the Patent

• Registered in China• Health-care beverage• Functions • relieving acute alcoholism • protecting liver.

• Ingredients: • It is made up by using (by wt%) 25-35% of pueraria flower, 15-

25% of mume fruit, 5-15% of unripe bitter organer, 10-20% of crataegus fruit, 10-20% of capillaries, 15-25% of imperata root, 10-20% of hedyotis and 10-20% of patchouli through a certain preparation process.

Commercialization Plan

• Testing first• Small range unit tests• Market to the big beverage companies and ask them to test in a wider range• Saves cost

• Characteristics• Specific to the Asian region – can mix with alcoholic drinks that prevents being

drunk • Also can drink at the end of the drinking session to avoid hangover

• Channel: • All distribution channels with focus on restaurant, pubs, vending machine,

pharmacies, 7-11, supermarkets

• Price: competitive price• Promotion: • bundle strategy: comes together with alcohol

Any questions?