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7/28/2019 Soaps Project Report
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Research Report
ON
“Creative study on different brand of soaps”
‘IN TVS’
SUBMITTED TO:-
KURUKSHETRA UNIVERSITY
KURUKSHETRA
In fulfillment for the degree of
M.B.A.
Session 2011-2013
UNDER THE GUIDANCE OF: - SUBMITTED BY:-
MS. NIDHI PUNJ TUSHAR BASOTRA
Asstt P rofessor M.B.A. (4thSEM)
M.B.A (Dept.) ROLL NO. ……..
Swami Devi Dayal Institute Of Engineering & Technology
Barwala, Panchkula (Haryana)
ACKNOWLEDGEMENT
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The best way to have a good idea is to have a lot of ideas. I sincerely feel the credit of the
project work could not be narrowed done to only one individual. Large number individual
have contributed directly or indirectly in this project. I am thankful to all of them for their
help and encouragement.I am also grateful to all the respondent who have really taken time out of their busy
schedule & responding quickly which helped me to completed the study in time.
Lastly , I would also like to thank my faculty Ms. NIDHI PUNJ for his constant guidance
and support.
TUSHAR BASOTRAMBA 4 SEM
PREFACE
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In today’s competitive age, practical knowledge is more significant than theoretical
knowledge. Today practical training and knowledge play very important role in every
discipline. One should be practical in this competitive age. As a management student, I
have got opportunity for practical training. Through which I understood of practical
training.
It is truth that no work is completed in itself. In fact, completion of job is actually the
beginning of another job. I have prepared report on “CREATIVE STUDY ON
DIFFERENT BRAND OF SOAPS”
The project report is made very clear with the help of relevant data gathered from the
company through survey conducted at employees.
If any mistake or fault has occurred in this project report, it is purely due to over sight.
Any advice or suggestion regarding this report will be appreciated.
THANK YOU
DECLARATION
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I hereby declare that the report on “CREATIVE STUDY ON DIFFERENT BRAND
OF SOAPS”. Is a result of my own work and my indebtedness to other work publication,
if any have been duly acknowledged.
I also declare that this project report has not been submitted previously to any other
university or institute for the award of any degree.
TUSHAR BASOTRA
Date: MBA (Sem 4th )
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TABLE OF CONTENTS
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6
Sr. NO. CONTENTS PAGE NO.
• Certificate
• Acknowledgement
• Preface
• Declaration
III
IV
V
VI
Chapter I • Introduction
• Statement of problem
• Introduction of the industry
7-19
Chapter II INDUSTRY PROFILE 20-23
Chapter III
RESEARCH METHODOLOGY
• Research design
• Data Collection Techniques
• Scope of the study
• Objectives of study
•
Significance
• Limitation of the study
25-30
Chapter IV DATA ANALYSIS AND INTERPRETATION 31-39
Chapter V FINDINGS & SUGGESSTIONS 40-42
Chapter VI • CONCLUSION
• SUGGESTIONS
• QUESTIONNAIRE
• BIBLIOGRAPHY
41
42
44-46
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(1)
INTRODUCTION
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Introduction
Every business is trying to make their products more popular and thereby try
to be successful. But all the businesses do not attain success due to several
reasons. One of the most important reasons is customers' behavior. It is very
difficult to predict and understand this. Obviously, it becomes important for
every business to concentrate on consumer and their behavior.
The primary work of the business in the olden days was to concentrate only
in the production areas. But the trend today is totally different as the
important goes on with marketing production. In the competitive world of
business without paying importance on marketing the business will never besuccessful.
Brands may occupy a particular niche in consumer mind. Powerful brands
influence consumer so much that it becomes difficult for them to shift their
(customer) preference to other products, lux, rexona dove santur & lifebuoy.
In this competitive modern age, where different qualities and types of goods
exist, branding is of special importance in the business world. Branding not
only gives a separate identity brand preference. Branding is a powerful
instrument of demand creation and demand retention. Customers are aware
of and prefer a particular brand when it is available for purchase. In the
earlier days people used to buy any brand available in the market. But now
days they make enquiries regarding the best brand available. They have
realized that quality of product matters most. Thus the buyer displays a good
deal of awareness regarding the brand.
In India there exists a cutthroat competition among the soap makers. The
competition among them is growing day by day. Indian customers today not
only have a wide variety of brands to choose from, but also the option to buy
soap, which they think, is better for use.
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One great challenge to the soap industry that there are a lot of unbranded
soaps in the market. At one end of the market of soaps branded segment is
there and at another end unbranded soaps are there.
This study is totally confined to the brand preference of the branded soaps
customers and various factors that initiate them to buy them among different
available brands.
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INTRODUCTION TO CONSUMER BEHAVIOR
The people are the ones who surrounded us and the ones we deal with
all the time. People who offer huge nationality, education and occupation,
marital status and living arrangements but also in their activities and
interests, their preference and opinions. As we enter 21st century we are
discovering people who offer more dress, the opinions they hold on national
issues, the shows they like to watch or hate to watch and the music they
listen to.
Not only the consumers but also the marketers are showing diversity.
Traditional retailers are there alright but also are present the mass
merchandiser, discount store, large departmental store. The shift is appearing
from the mass marketing to niche marketing to direct marketing. The
consumers are not just the local but are also there on the global scene too.
There is also great diversity in the advertising media too.
With this diversity the question arises how individual marketer reaches his target audience? How does he know that what they need, how
much they need and how to persuade them to buy his brand instead of that of
the competitor’s.
The answer lies in the fact that despite the diversity there are a
number of similarities among the many people of this world. They all have
same biological needs. People also acquire needs after they are born which
are shaped but education and experience, environment and culture e.g. For a
culture that values personal hygiene people make appoint to give preference
to cleanliness habit and products.
Added to these similarities is the greatest one each one of us is a
consumer. We use or consume on a regular basis food, clothes, shelter,
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transportation, luxuries services even ideas. The consumption behavior
affects the demand for basic raw materials for transportation, for production,
for banking, they affect the employment of workers and the deployment of
resources, the success of some industries and the failure of the others. Thus
consumer behavior is an integral factor in the ebb and flow of all business in
a society.
To understand the meaning of consumer behavior lets understand
what different authors of consumer behavior have included in this subject-
The study of Consumer Behavior includes the study of what they buy, why
they buy it, where they buy it, how often they buy it and how often they use
it. Take the simple product : Chocolates- Consumer want to know what
types of chocolates the consumers buy ( pure, almonds & nuts stuffed, rice
crisps stuffed, wafer coated etc.), what brand ( national brand, private brand,
generic brand), why they buy it (as snacks, as a sweet, mood lifter), when
they buy it (super market, gift shop, convenience shop), how often they eat it
(between meals, evenings, movies, on outings, with friends), how often they
buy it (weekly, biweekly, monthly). In short-
Consumer Behavior encompasses all the behavior that consumer
display in searching for, purchasing, using, evaluating and disposing of
products and services that they expect will satisfy their needs.
The person who makes a product purchases is not always the user, or
the only user of the product in question. Nor is the purchaser necessarily the
person who makes the product decision. A mother may buy books for her
children (who are the users); she may buy food for dinner (and be one of the
users); she may buy a lipstick and be the only user. Clearly, buyers are not
always the users, or the only users of the product they neither buy, nor do
they always the decision regarding the product selection them selves.
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FACTORS AFFECTING CONSUMER BEHAVIOR
Consumer purchases are influenced by strongly by cultural, social,
personal and psychological characteristics as shown in the figure. For themost part, marketers cannot control such factors, but they must take them
into account.
CULTURAL FACTORS
Cultural factors exert the broadest and deepest understand the role
played by the buyer’s culture, subscribe and social class.
CULTURE
Culture is the set of basic values, perceptions, wants and behaviors
learned by a member of society from family and other important institutions.
Culture is the most basic cause of a person’s wants and behavior. Human
behavior is largely learned. Growing up in a society a child learns basic
values, perceptions, wants and behavior from the family and other important
institutions. Marketers are always trying to spot cultural shifts in order to
discover new products that might be wanted. The shift toward informality
has resulted in more demand for cultural clothing and simpler home
furnishings. And the increased desire for leisure time has resulted in moredemand for convenience products and services, such as microwave ovens
and fast food.
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SUBCULTURE
Each culture contains smaller subcultures, or groups of people with
shared value systems based on common life experiences and situations.
Subcultures make up important market segments and marketers often design
products and marketing programs tailored to their needs.
SOCIAL CLASS
Almost every society has some form of social class structure. Social
classes are society’s relatively permanent and ordered divisions whose
members share similar values, interests and behaviors, social class is not
determined by a single factor, such as income, education, wealth, and other
variables. In some social systems, members of different classes are reared
for certain roles and cannot change their social positions,. Social classes
show distinct product and brand preferences in areas such as clothing,
furnishings, leisure, activity and automobiles.
SOCIAL FACTORS
A consumer’s behavior also is influence by social factors, such as the
consumer’s small groups, family and social roles and status.
GROUPS
A group is two or more people who interact to accomplish individual
or mutual goals. A person’s behavior is influenced by many small groups.
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Groups that have a direct influence and to which a person belongs are called
membership groups.
Reference groups serve as direct face to face or indirect points of
comparison or reference in forming a person’s attitudes or behavior.
An aspiration group is one to which the individual wishes to belong.
Reference groups expose a person to new behaviors and lifestyles,
influences the person’s attitudes and self concept and create pressures to
conform that may affect the person products and brand choices.
Opinion leaders are people within a reference group who, because of
special skills, knowledge, personality or other characteristics exert influence
on others. Marketers try to identify opinion leaders for their products and
direct marketing efforts towards them.
FAMILY
Family members can strongly influence buyer’s behavior. The family
is the most important customer buying organization in society and it has
been researched intensively. Marketers are interested in the role and
influence of the husband, wife and children on the purchase of different
product and services.
ROLES AND STATUS
A role consists of the activities people are expected to perform
according to the persons around them.
Each role carries a status reflecting the general esteem given to it by
society. People often choose products that show their status in society.
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PERSONAL FACTORS
A buyer’s decisions also are influenced by personal characteristics
such as the buyer’s age and life cycle stage, occupation, economic situation,
life style and personality and self concept.
AGE & LIFE CYCLE STAGE
People change the goods and services they buy once their life times.
Tastes in food; furniture and recreation are after all age related. Buying is
also shaped by the stage of the family life cycle- the stages through which
families might pass as they mature over time.
Marketers often define their targets markets in terms of life cycle
stage and develop appropriate products and marketing plans for each stage.
OCCUPATION
A person’s occupation affects the goods & services bought. Blue-
collar workers tend to buy most work clothes, whereas white collar workers
buy more suits and ties. Marketers try to identify the occupational groups
that have an above average interest in their products and services.
ECONOMIC SITUATION
A person’s economic situation will affect product choice. Marketer of
income sensitive goods watch trends in personal income, savings and
interest rates.
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LIFE STYLE
Life style is a person’s pattern of living as expressed in his or her
activities, interests and opinions. Researchers have made various lifestyle
classifications.
PERSONALITY & SELF CONCEPT
Each person’s personality influences his buying behavior. By
personality- we refer to the unique psychological characteristics that lead to
relatively consistent and lasting responses to one’s own environment.
Personality can be useful in analyzing consumer behavior for certain
products or brand choices.
PSYCHOLOGICAL FACTORS
A person’s buying choices are further influenced by the following
psychological factors like motivation, perception etc.
MOTIVATION
A person has many needs at a given time. Some needs are biogenetic.
They arise from physiological status of tension such as hunger, thirst,
discomfort. Other needs are psychogenesis. They arise from psychological
status of tension such as need recognition, esteem, and belonging. A need
becomes a motive when it is aroused to a sufficient level of intensity. A
motive is a need that is sufficiently driving the person to act. Satisfying the
need reduces the felt tension.
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PERCEPTION
A motivated person is ready to act. How actually he acts is influenced
by his or her perception of the situation. A perception is defined as the
process by which an individual reflects, organizes and interprets world.
Perception depends on physical stimuli and also a stimuli’s relation to the
surrounding.
LEARNING
When people act, they learn. Learning describes changes in an
individual behavior arising from experience. Most human behavior is
learned. Person’s learning is produced through the interplay of drives,
stimuli, cues and reinforcement.
CONSUMER BUYING DECESION PROCESS
Whenever a consumer has to make purchases regarding products, he
or she passes from the following five stages, which together constitute the
consumer buying decision process. The following stages are as follows:
1) NEED RECOGNITION
The buying process starts when the buyer recognizes a problem or need.
The buyer senses a difference between his or her actual state and a desired
state. The need is triggered by a external or internal stimuli. The marketers
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need to identify the circumstances that trigger a particular need and then
develop marketing strategies accordingly.
2) INFORMATION RESEARCH
Aroused consumer will be inclined to search for more information.
Various sources of information for the consumer are personal, commercial,
public and experimental source. The relative amount and influence of these
information sources vary with the product category and buyer’s
characteristics. The marketers should identify them and evaluate their
relative importance.
3) EVALUATION OF ALTERNATIVES
Consumer will pay attention to those attributes of the product that will
deliver the sought benefits. The market for a product can be often be
segmented according to the attributes that are salient to different consumer
groups. The marke5ter should be more concerned with the importance of
attributes than their salient benefits. They should measure the important
weights that the consumer attaches to various attributes.
4) PURCHASE DECESION
The consumer forms preferences among the brands in the choice set.
The consumers may also form a purchase intention to buy the most preferred
brand. Two factors can intervene between the purchase intention and
purchase decision. These are:
• Attitude of Others
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• Unanticipated situational factors
In executing a purchase intention a person may make up to five
purchase sub division.
A) Brand Decision B) Vendor decision
C) Quantity decision D) Timing Decision
E) Payment method decision
5) POST PURCHAE BEHAVIOR
After purchasing a product the consumer will experience some level
of satisfaction or dissatisfaction. The buyer satisfaction is a function of the
closeness between the buyer’s product expectation and product’s perceived
performance. If performance falls short of consumer expectation, consumer
is disappointed; if it meets expectations consumer is delighted. These
feelings make a difference in whether the customers buys a product again
and talks favorably or unfavorably about the product to others.
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(2)INDUSTRY
PROFILE
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Profile of the soap Industry
Indian soap Industry has been covered in depth by any of the leading paint
information sources and forms a useful and informative guide to the modernIndian soap Industry. The Indian soap market is widely perceived as one of
huge potential and partly owes its continued growth to rising personal
wealth and innovation on the part of its leading companies. While the
organized sector is responsible for a majority of the market, the contribution
from the small-scale sector remains appreciable at labor 30-35% of the
market. Recent growth estimates from the soap industry have been placed at
8-10% pa.
The Indian soap industry has come a long way from the days when soaps
were considered a luxury item. Today the awareness level on preventing
corrosion through is relatively high, a development that should be a huge
boost to the soap industry. This report by SCOPE MARKETING AND
INFORMATION SOLUTIONS PVT LTD provides in-depth information &
analysis on the US$ 925.0 million (2000-01) worth Indian soap industry.
The Indian soap industry offers lucrative scope for stable revenue streams to
manufacturers of both decorative & industrial soaps. The report stays
focused on all such crucial parameters that make India a favorable
proposition. Factors that have been given emphasis include the low per
capita consumption of soaps, growth in construction sector (it is being
offered industry status) & growth in the auto/white goods market
respectively spurring demand for soaps.
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The industry has also witnessed increased activity in the industrial variety of
soaps with the entry of MNCs, which has been gaining steadily over soaps in
the last one decade.
The report covers both the segments of decorative & industrial varieties of soaps along with elaboration on product sub-segments within these two
product segments. The typical characteristics of the Indian soaps industry
have been discussed in depth covering the typical features of the Indian
industry viz., raw material intensiveness, working capital intensiveness,
seasonality of demand, price elasticity of demand and low entry barriers.
The current global scenario with reference to the soap industry has been
covered in the report with special focus on auto-coats market, which is a key
growth area in the International market.
The current scenario prevailing in the Indian soap industry has been pictured
in detail. The share of the organized & unorganized sector has been dealt
with in detail, discussing the impact of recent issues & trends (like excise
duty rationalizations, quality consciousness in user segments) on the
industry dynamics. The demand-supply scenario existing in the industry has
been covered, detailing soap production trends in India, consumption across
user segments, the trends in the exports & imports front and factors
influencing pricing. Raw material is a major cost-driver in the soap industry,
and thus the report provides comprehensive coverage on duty structure
applicable for raw materials, the organized sector has been given an in-depth
focus detailing major players, their forte, market shares of majors across
product mixes & price categories.
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Various Products Of soaps
1 LUX
2 DOVE
3 SANTUR
4 WHEEL
5 JOHNSON BABY
6 LIFEBOUY
7 LIRIL
8 CINTHOL
9 FA
10 DETTOL
11 NIRMA
12 FAIREVER
13 HAMAM
14 PEARS
15 JAI
16 MOTI
17 MYSORE
18 SANDAL
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REVIEW
OF
LITERATURE
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(3)
RESEARCH
METHODOLOGY
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Significance of the study
Why the study
This study is confined to the brand preference of customers. This study is anattempt to analyze the awareness of SOAP AMONG customers; problems
faced by customers and examine factors, which influence the brand choice.
This study will be of significance to the manufacturers of SOAPS in the
following ways:-
1. TO improve the quality of SOAPS
2. To charge reasonable prices that is reduce the prices up to a certain
limit so that the customers can purchase it in the best possible way.
3. Improve the market image of brands.
4. Bring in additional means of creating awareness among customers.
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Objectives of the study
The main objectives of the study are as follows: -
1. To study the brand preference of customers.2. To examine the factors influencing the customers’ choice of
SOAPS.3. To find out the problems faced by customers
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Limitations of the Study
As every study is subject to some limitations so as mine. Some of the
limitations of my study are:
1. Area Coverage: - As the area covered in my study is only a
single district so the findings based on the study in this shorter area
cannot be generalized as a whole.
2. Time Constraint: - Due to the time constraint all the paint
customers could not be covered for the discussion.
3. As this total study is confined to brand preference of
Paints but there exists a lot of unbranded paints, coverage of which
could not be possible.
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Research Methodology
Research Design
The research design is Descriptive because there was no data
available before.
Sampling Technique
The sampling technique used is Snowball Sampling because of
the time and constrain.
Sample Size
Sample size is 90.
Data Used
The Primary Data is used in this research study.
Method chosen for the research
Survey and observation Method for the research is chosen in this
research study.
Data Collection Technique
Questionnaires are used as the data collection technique for the
research study.
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Type of Questions
• Closed Ended and open ended both questions are used in the
questionnaires for the study.
Analytical Tools
The data thus collected has been tabulated, interpreted and analyzed with a
view to make the study meaningful. Data has been analyzed by using
various statistical tools. Ordinal scale is used in the study to get the
customers’ preference towards various factors and it is analyzed by Rank
Total method. Bar diagram/ Pie charts are used in form of graphs for data
analysis.
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(4)
DATA ANALYSIS
&
INTEREPRETATION
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1. Different Brand UsersTable 4.1
Brand User No. Of Respondents % Of respondents
lux 46/90 51.11
dove 33/90 36.67
cinthol 8/90 8.89
Fa 3/90 3.33
Interpretation:- According to this table we can see that lux is the most
preferable brand in. It has about 51% market share in the branded segment in
the Dist. After that dove is preferred and it has about 37% market share inthe Dist. Cinthol and fa has a little market share 9% & 3% respectively in
the Dist.
Diagram 4.1lux 51.11
dove 36.67
cinthol 8.89
fa 3.33
Percentage of different brand users
51%
37%
9%3%
lux
dove
cinthol
fa
Source: - Primary Data
2. Different brand customers who switched to other brand or not
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Table 4.2Brand Not switched Switched
lux 41 5
dove 22 11
cinthol 6 2
fa 2 1
Interpretation: - From the following table it is clear that customers of
lux are very much loyal to the brand and very few have switched to other
brand. So we can say that customers of are very much satisfied than other.
While the other brand customers are not very much satisfied and hence
switched to other brand. About 33% customers of dove and cinthol
switched to other brands. Asfa has relatively low market share it cannot be
interpreted that the customers of that brand are satisfied or not.
Customers who switched or not
4122
62
5
11
2
10
20
40
60
switched 5 11 2 1
not switched 41 22 6 2
lux dove cinthol fa
Table 4.3
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Source: - Primary Data
Major Source of Information about various Brands
Interpretation:- From the following table we can conclude that
Advertising is the major source of information for the person to get know
about any brand. After advertising Friends are the major source of
information and than family and other sources. Also it was analyzed that
these source of information just help to get known about the brand but they
don’t have the same impact level on the purchasing of any brand. The
impact level can be different than that of their majority of providing
information.
Diagram 4.3
Major Sources of Information about
various Brands
50%
23%20%
7%
0%
10%
20%
30%
40%
50%
60%
A d v e r t i s e
m
F r i e n d
F a m i l
O t h e
Source: - Primary Data
4. Relationship between income level and Brand
Preference
Table 4.4
34
Source Of Information Percentage
Advertisement 50%
Friends 23%Family 20%
Other 7%
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Neighbor 239 4
Interpretation: - Here we can see that Friends have a major influence on
purchase decision regarding brand, so it is ranked 1st. After friends dealer
have great influence because he is the person who provide various services
to the customers. After that painter & neighbors have almost equal impact
on the decision regarding brand choice.
Diagram 4.5friends 207 1
dealer 219 2
family 235 3
neighbour 239 4
Ranking according to influence level
on purchasig decision
207219
235 239
1 2 3 4
0
50
100
150
200
250
300
total
rank
total 207 219 235 239
rank 1 2 3 4
friends dealer familyneighbou
r Source: - Primary Data
Factors, which influence to buy of soaps
In the modern marketing concept, consume is treated as a king. For
any product to stand in the market it should satisfy the consumer. Demand
for a particular product, both durable and non-durable is influenced by so
many factors such as quality, price, advertisement, appearance, features, etc.
The importance given to a factor by a person may not be the same as
in the case of another. Some of them are satisfied with one aspect but
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dissatisfied with other aspects of the soaps. Thus it is a difficult task to
identify a single factor, which influences the preferences of the customers.
It was found that the factors like quality, price, advertisement;
availability, advertisement, brand image & packaging are influencing
factors. It was felt that ranking the influencing factors would be reasonable.
Hence Ordinal scale was used and data is analyzed by the rank total method.
Ranking of factors
Table 4.6
Factors Rank total Rank
Quality 134 1
Price 270 2Availability 346 3
Advertisement 374 4
Brand Image 406 5
Packaging 411 6
Interpretation: - From the above table we can see that quality matters a
lot for the paint customers. Whenever customers purchase any soaps
they look for the quality first. So quality is the most important factor in
soaps. After quality it comes the price and availability. People look at
the prices and availability while purchasing paints. Other factors such
as advertisement, brand image, and packaging are relatively low
important factor.
During the study it was also interpreted that advertisement was the
major source of information but it has low impact regarding brand choice.
Means advertising is not an important factor for the brand choice for the
customers.
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Diagram 4.6
Ranking of factors which effect
purchasing of paints
134
270
346374
406 411
1 2 3 4 5 6
0
50
100
150
200
250
300
350
400
450
q u a l i t
y
p r i c e
a v a i l a b i l i t
y
a d v e
r t i s e
m e n t
b r a n
d i m
a g e
p a c k
a g i n g
Rank total
Rank
Source: - Primary Data
Various Problems Faced by the customers
1. Some customers also faced the problem of low quality. Many
Customers felt that have low quality in comparison with the prices
and the coverage is less in comparison with others.
2. Many of the customers had the problem that they have lack of
Knowledge for the use of soaps
3. There were some complaints regarding prices. Many of the customers
says that prices are very high and should be lowered down.
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Conclusions
&Suggestions
CONCLUSION
Today there are numbers of brands available in the market and they differ in
price, quality, capacity, type etc. In the present technological era, it can be
easily said that all middle class as well as lower class people are using
branded paint because they see the long-term benefits. By considering this
situation producers have come up with different brands. But customers
prefer to purchase their favorite brands due to various reasons. It is obvious
that the quality, price, advertisement, brand name, dealers’ network and after
sales service together decide the purchase. The present study reveals that
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majority of the respondents prefer to buy the lux for its best quality and
reasonable price.
So the manufacturers shall pay special attention to the factors and to
the problems revealed by the customers. If these things have been seriously
considered by manufacturer of soaps their business will increase and can
enjoy with good amount of goodwill
Suggestions
1. The first suggestion is to the manufacturers of sopas should improve the
quality of soaps and the coverage should be more than the present so that
the people are willing to buy at the same prices.
2. One suggestion to all producers to reduce the prices because the people
think that the prices are high and as compared to that quality is low.
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(6)
ANNEXURE
QUESTIONNAIRE
Dear Sir/Madam,
I am conducting a survey on issue Brand Preference of
soaps:. It is part of my MBA Program. Therefore kindly provide necessary
information.
(Personal Information)
Name __________________
Age
Below 20 20-30 30-40 More than 40
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Occupation/Profession
Business Service Farming Other________
Income (pa)
Below one Lakh 1 to 2 Lakh More than 2 Lakh
Residence In
Village Town City
--------------------------------------------------------------------------------------------Q1. Have you ever purchased soaps?
Yes No
(If no than go to question no. 7.)
Q2. Which brand you purchased? ____________
Q3. When you purchase most?
Q4. How did you get known about that brand?
Family Friends Advertisements other______
Q5. Who influence your decision regarding brand choice? (Give Rank)
____________Rank
Dealer
friends
Neighbors
Q6. Will you recommend this brand to others?
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Yes No
Q7. Which soaps brand u remember
________ ________ ________
________ ________ ________
Q8. Are you planning to purchase this brand in future
Yes No
If yes, which brand you will like to purchase? __________
Q9. Rank the factors given below which influence you while purchasing
paint
Factors Rank
---------------------------------------
Quality
Price
Advertisements
Availability
Brand ImagePackaging
Q11. What are the problems ever faced by you using soaps
1. Less coverage
2. Low quality but high price
3. Lack of knowledge for usage
4. None of these
5. All of these
6. Any other _______________________
Suggestions if any
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________________________________________________________
________________________________________________________
(Thank You)
BIBLIOGRAPHY
Beri,G C; Marketing Research, Tata Mc Graw Hill, New Delhi,2002
Cothari,C R ; Research Methodology, New age International(P) Ltd., 2003
Selvaraj, A; Brand Preference of soaps an journalMarketing, New Delhi, Volume: XXXIII, October 2003.
Internet.
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http:www.indiainfoline.com
http:www.google.com