Oldest brand on the market.

Trusted by a wide audience.

Produced by the BBC.

Dates information is valid for. This mag is published weekly.

Strap at top caters for the change in audience habits.‘FREEVIEW’ in red draws eye of older, loyal audience.

Website nestled in masthead gives audience another way to access the brand. This encourages brand loyalty.

Masthead extends beyond image and has a shadow behind it, so it stands out from the page.

Simple, restrained colour scheme creates a high quality product. Red draws reader’s eye as it stands out from the white.

All text except strap is in lower case-grammatically correct. More mature mode of address.

Three features arranged down side of page in negative space next to star.

Headings in bold, subheadings same font, black

Captions anchored on star’s lapel. Name of programme, day and channel. Gives audience easy access.

Star’s eye is in the centre of the page, breaking the rule of thirds, and part of his face is obscured.

The star is famous enough to attract audiences even when he is hidden from view.

Main feature: ‘Doctor Who’ is largest text on page, anchoring the star.

‘is there life after...’ creates a story for the audience to follow.

Barcode, price, region. Region is given because times and programmes change.

Six images gives the reader value for money.

Eight colours make this publication bright, cheap and cheerful.

Cheap and disposable.

Tears in the page make it look as if it was done quickly and easily.

Wide banner at top catches audience’s eye on news stand as it is different to other soap mags.

Wide banner ‘2 weeks revealed’ implies value for money.

All canted text is tilted in the same direction and to the same degree. Nothing is random.

Punctuation creates rhetorical questions and excitement?!

‘britains no.1 Soap fortnightly’ informs the audience that they are the favourite soap magazine.

The magazine tries to attract young audiences by using certain words. Ofr example: ‘SHOPS’

Four main colours used throughout the front cover.

Masthead high up on the front cover.

Titles are all in capitals where as subheadings are all in standard text.

One main focus on the front cover.3 people in the background not in full focus.

‘more channels than any other tv mag’ this is informing the audience that they have a wide range of channels in their magazine and they will get more information from them.

Paralympics section on the front cover supporting the nation.