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www.Darkside 1
Online Grooming
BCS Chartered Institute for IT
Carolyn Bunting
General Manager
Note: Carolyn Bunting was unable to attend BCS ‘www.Darkside’ event on 28 Oct 2015,
so (with permission from Carolyn), this presentation was delivered by
DALIM BASU, Chairman of BCS North London Branch
Internet
safety is the
next big
societal issue
The internet is the most important innovation of our
time, if not all time. It makes it simple to connect,
communicate, learn and share. But with the good,
comes new challenges for children and parents
alike.
Drug addiction, road safety, obesity have all been
recognised as important societal issues that
government, charities, parents, businesses and the
wider community have coalesced around to solve.
We believe that keeping children safe online is the
next big challenge.
Parents feel responsible for online safety
but are under-served
Internet Matters Cybersafe research with 2,539 respondents , published Sept 2013
96%
74%
19%
accept children's online safety is their
responsibility
want more information
very aware of where to get information
feel that the Internet Service Providers have a role to play 39%
And…
A genuine
industry
collective
Founded by four leading UK brands associated with the
Internet in May 2014
Supported by experts
• Expert Advisory Panel
• Sector experts supporting editorial
A new website with original content but also
recommended resources for parents from appropriate
organisations
Why is it different?
• Reaches 90% of UK online households
• Single-mindedly focussing on under-served parents
• Significant investments from the ISPs
Addressing parental concerns
Online grooming is a top concern for parents and is consistently more of a
concern than cyberbullying despite the prevalence of cyberbullying
Internet Matters Cybersafe research with 2,539 respondents , published Sept 2013
Addressing parental concerns
• Clear lack of information around
online risks
• Parents said there was a limited
range of sources available to
them
• Information best delivered in two
forms
• How young people use the
internet
• Current risks they face online
Just 4% of parents have
accessed Childnet &
CEOP
73% of parents don’t know about
safety mode on YouTube
64% of 12-15 parents
learnt about internet from
their child
26% of parents 12-15
concerned who their child is in
contact with
20% of 12-15 parents don’t know enough
to keep child safe online
Issues & Advice sections
• Simple language & intuitive navigation
• Encourage communications
• New social norms
• Practical & expert advice & resources
Controls section • Personalised
• Step by step instructions • Email capability
• 34 networks, platforms & devices
Making parents aware
of ISP households have
heard of Internet Matters
36%
8,000,000 HH
The biggest challenge….
Motivating parents to be more engaged
Video: https://www.youtube.com/w
atch?v=7ByOwQ3FY6c&list=PLJS
bhHkqYnrTxrsznOns7r1Vtv2KDh9
Ee&index=4
1.6m unique visitors since
May 2014
8m Households have heard of
Internet Matters
>1,500 site referrals
> 1.5m video views of Protect Their Curiosity
2.5m pages of content viewed
Controls Cyberbullying
Sexting
most popular
We are making headway
