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SNS and Social Serious Games for SNS and Social Serious Games for Customer-facing businessCustomer-facing business
Game Developers Conference China Game Developers Conference China 2010 – Serious Games Summit2010 – Serious Games Summit
Shigeru ChigusaShigeru ChigusaCEO, NewGame Solutions (Shanghai) Co., Ltd.CEO, NewGame Solutions (Shanghai) Co., Ltd.
December 5, 2010December 5, 2010
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NewGame Solutions is;NewGame Solutions is;
卓趣软件（上海）有限公司 NewGame Solutions (Shanghai) Co., Ltd.Completed registration Feb. 2009
What we do•Design, Develop, and operates internet based online services with Serious Games.•Consulting services for building and improving educational and corporate training systems with the use of Serious Games.
Affiliated Companies, Offices•NewGame Solutions Holdings Limited, BVI•NewGame Solutions (Hong Kong) Limited, HKG•Affiliate Office: Walnut Creek, California, USA
百闻不如一见 , ____________百见不如一试
My experience at
My experience at
Learning in stories Topic + Emotion = Forever Content + Environment Sharing Experiences Community is Environment
Community = Environment 2,000万人
Community = Environment 2,000万人
Content = Experience
ClassroomBooks
To “Know”Manuals
Web Contente-Learning
“Know More”
O.J.T.On-Job-Training
Real Work
OnlineSerious SNS +Serious Games
“Know” ”Do”⇒Info Try⇒
Fail Learn⇒Alone ⇒
Community
Study Basic Try & ExperienceOn-SiteReview/More Info
Link & Synergy: the flow completes
Bridging Knowledge and Real-World
Questions, please?
DEMODEMODEMODEMO
Learning Goal 1 : Learn basic procedure Learning Goal 2 : Timely services (speed) Action required : Rapidly check
customer status Behavior change : Always pay attention to
customers Causing effect : Creating new habit
Friends are notified of others’ performance
Friends discuss about game experience
Friends discuss real work experience
Discussions connect experience in game with real work
Community discussion bridges between virtual and real
User can ask questions about real work
Community can answer questions
Experiences shared
Applicable IndustriesApplicable Industries Restaurant Industry:
Table serviced restaurants Family restaurant chains Fast-food restaurants Café and Bakery
Retail Industry: Fashion & Cosmetics Electronics & Automobile
Hotel Industry: Front desk, maid, security, restaurants, etc.
Airlines Industry: Airport Check-in, gates, security, etc.
Applicable ImprovementsApplicable Improvements Customer services:
Courtesy and hospitality Safety and security
Work procedures: Accuracy & efficiency Electronics & Automobile
Management skills: Time management Team work management & skills
Internal brand awareness: Corporate mission and brand values
Questions, please?
