The Pros and Cons of Social Networking

SNHRA (Southern Nevada Human Resources Association)

July 2010

Cheryl Bella, Co-Presenter

What Tools Have in Common

Using technology for social interaction – sharing & discussing

Provide opportunities to build communities Incorporate or are based on user-generated

content

Who Uses Social Media?

2009 - Half of Americans using Facebook, MySpace or Twitter

75% of all global consumers who go online visit social networking and blog sites

Social networking profiles by Baby Boomers increased 15% from 2008-2009

77% of millennials maintain social networking profile

Time spent on social networks is growing

THREE times as fast as time spent online

Will it Affect You?

Recent reports:80% of respondents stated use of social

media for “learning” within their organizations will increase over next three years

95% of respondents believed social media would change HR’s role

A generic job posting will get a generic employee. If a company is only recruiting through the major job boards, they’re probably not a

company you want to work for.

A Millennial’s perspective

Uses of Social Media During Employment

Retention From May 2010 survey: 79 percent of respondents

stated being trusted to manage their own time and access to Internet more important than job role and pay

Those who grew up online much more comfortable seeing business opportunities for social media

Uses of Social Media During Employment

Internal Communication Social media offers two-way communication Includes everyone in the conversation Enables true collaboration Great tools for bringing disparate parties together

remotely Blogs, message boards, wikis, tagging sites, etc.

Uses of Social Media During Employment

Marketing Your Company Building your brand Provides new way to communicate with your

customers, clients, the public, etc. Includes others in the discussion about your company

Uses of Social Media During Employment

Employees are Your Best Ambassadors Let them show off what they’re doing

Scribd, Slideshare Let them talk about the company on social media

platforms Assign individuals to monitor social media sites for

mention of your company and respond

Handling Negative Comments

http://moblogsmoproblems.blogspot.com

Handling Negative Comments

Don’t enter into an argument Can take off-line

Stay factual Correct misinformation

Apply basic customer service skills People just need to vent

Recognize & acknowledge your evangelists