SnapdealSnapdeal.com is an online marketplace, headquartered in New Delhi, India. The company was started by Kunal Bahl, a Whartongraduate as part of the dual degree M&T Engineering and Business program at Penn, and Rohit Bansal, an alumnus of IIT Delhi in February 2010.

HistorySnapdeal.com was started in February 2010 as a daily deals platform inspired by Groupon.com but expanded in September 2011 to become an e-commerce company via a marketplace model after watching flipkart's success in the local market.] With 20 million registered users, Snapdeal is one of the first and largest online maketplaces in India.offering an assortment of 4 million+ products across diverse categories from over 20,000 sellers, shipping to 4,000 towns and cities in India.

E-Commerce

Snapdeal has recently launched its best mobile app for iOS users. The app, already available for Windows and Android users, provides users access to Snapdeal's various product categories.

Funding

Snapdeal has received 5 rounds of funding:

Round 1: In January 2011, Snapdeal received a funding of $12 million from Nexus Venture Partners and Indo-US Venture Partners.

Round 2: In July 2011, the company raised a further $45 million from Bessemer Venture Partners, along with existing investors Nexus Venture Partners and Indo-US Venture Partners.

Round 3: Snapdeal then raised a 3rd round of funding worth $50 million from eBay and received participation from existing investors – i.e. Bessemer Venture Partners, Nexus Venture and IndoUS Venture Partners.

Round 4: Snapdeal received its 4th round of funding of $133 million on Feb-2014. The 4th round of funding was led by eBay with all the current institutional investors, including Kalaari Capital, Nexus Venture Partners, Bessemer Venture Partners, Intel Capital and Saama Capital all participating.

Round 5: Snapdeal received its 5th round of funding of $100 million in May-2014. The 5th round included investments by Blackrock, Temasek Holdings, PremjiInvest and others.]The round valued SnapDeal at $1,000,000,000. 

Acquisitions

In June 2010, Snapdeal acquired Bangalore-based group buying site, Grabbon.com]

In April 2012, Snapdeal acquired esportsbuy.com, an online sports goods retailer based out of Delhi

In May 2013, Snapdeal acquired Shopo.in, an online marketplace for Indian handicraft products.[13]

Awards and recognition

eRetailer of the Year & Best Advertising campaign of the year - Indian eRetail awards 2012 organized by Franchise India in Feb,2012.

Winner of Red Herring Asia Awards 2011. E-commerce site of the year at WAT awards that took place in Jan 2012, Mumbai Hottest Internet Companies of the year at the premier edition of the 'Young Turks

Awards' organized by Mercedes Benz and CNBC-TV 18 in New Delhi - Jan,2012 Rated the #1 e-commerce site in India, in terms of traction by Dataquest/Sapient E-

commerce Survey 2011. Voted amongst the Buziest brands of India in afaqs's annual buzz-making poll. Rated the Cheapest Online Mobile Store for November 2013, in a study conducted

by Zoutons.com. Silver for the Best Website – Service, at the Indian Digital Media Awards 2011,

organized by the Exchange 4 Media group - June 2014.

COMPANY PROFILEAbout SnapdealSnapdeal.com is an online marketplace, featuring a wide assortment of products across categories like Mobiles, Electronics, Fashion accessories, Apparel, Beauty Products, Home & Kitchen, Sports, Books & more.With over 18 million members, Snapdeal.com is the shopping destination for millions of internet users across the country.

Snapdeal features the Best Deals on products and services at unbeatable prices. We are a one-stop-shop website for the best stuff to do, see, eat, feel and buy in your city. Our company philosophy is very simple; we treat our customers the way we like to be treated. Snapdeal lets you buy products and services online from across the country. What more than shopping and gifting to your friends from Snapdeal.com? There it is, go bonkers!

Snapdeal is an e-commerce company based in India.

It is a daily deals' website that features discount offers across lifestyle segments such as dining, health & beauty, entertainment and travel. It also offers discounts on products like electronics, perfumes, watches, bags, sunglasses, coaching classes, apparels and mobile phones.

Headquartered in Delhi, Snapdeal.com was launched in February 2010. The company was founded by Kunal Bahl, a Wharton graduate and Rohit Bansal, alumnus of IIT Delhi who were friends since school. 

What’s in there for the merchant?

Snapdeal.com serves as an advertising platform for merchants and a discount platform for customers.

For the merchants who partner with Snapdeal, it is a cost-effective channel for acquiring new customers. It also works as a risk-free alternate marketing channel.

From the merchant’s standpoint, they are passing on the customer acquisition cost in the form of a discount offer.

How does ‘snapdeal.com’ earn? Snapdeal gets the best offer possible from the merchants from around 65 cities across 

India and then deducts a small amount of commission.

SD aims at showing at least 40-90% off in the deals from what actually one has to pay. Depending upon how good the offer is, SD deducts their commission starting from Rs. 99  going up to Rs. 299. 

What makes it unique?1. A new PRODUCT get added every 30 secs.2. 1 SAREE sold every 2 min.3. FOOTWEAR sold every 30 secs.4. 1 MOBILE sold every 2 mins.

Products1.Apparel

2.Fashion accessories

3.Footwear

4.Jewellery

5.Books & Movies

6.Perfumes & Beauty

7.Health&Nutrition

8.Sports & Fitness

9.Computer & Peripherals

10.T.v Audio & gaming

11.Mobile and tablets

12.Automotive

13.Music instruments

14.Home & Kitchen

How snapdeal works? Snapdeal doesnt keep stock with themselevs, they use to be in contract with the vendors who are havig the products to be sold. Inventories and catalogs are maintained by interaction between vendors and executives, accordingly inventories, new products and details are updated. Whenever an order is placed via the website, the vendor is provided with the information and then the order is processed. These websites charge a fix amount of margin in the selling cost or can work on the transfer price model too without commission, that depends on the vendor in which he or she would be comfortable.

BUSINESS MODEL Snapdeal.com is an aggregator of many brands. Its business model is based on procuring 

current season merchandise from various brands and making them available on the portal at the same time as in respective  retail brand outlets. All these products are offered to customers on MRP. It is a Business to Customer (B to C) revenue model. 

Why Snapdeal?

Snapdeal was born in a similar fashion. "We shortlisted 10 names, some more inclined to Hindi and the others to English. We finally picked this one as it played on the word deal and still had a modern feel to it,", Co-founder Have servers capable for handling high traffic burst.