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An independent study by WebMetricsGuru.com showed that SN-Reach can improve marketing and promotions considerably via a fully measured, social media-integrated viral spread.
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SN-Sharing Lab
SN-Reach Metrics Update
Leslie Leonetti
408.335.0284 x813
Chuck Fish
303.618.8738
September 13, 2010
SN-Sharing Lab
Sends to
5 friends
1
Your Home Page
SN-Reach Multiplier Page
Sharing: Terminology
Starter
Branded Share Button
Responders
Starter
= generates a Responder
SN-Sharing Lab
Multiply per button (button clicks)
Starters Responders V-Lift
website 51 14 27%
email 20 1 5%
twitter 14 — —
Total 85 15 18%
Reach (= total audience button clicks ) 100
Viral Lift (= # Responders / # Starters) 18%
Engagement Lift 21%
Sharing
Performance
Time period: 8/12/10 thru 9/12/10
>> NOTES: This shows the sharing performance, in a specific time
period.
The total audience is made up of:
a) “Starters” who the client touched via branded share buttons (see list)
-and-
b) “Responders” who acted on an invite
from a friend.
Reach = # Starters + # Responders
Viral Lift = how many new viewers were
generated as a result of invites sent to them. It is expressed as a growth %.
In this example: 85 Starters arrived from
share buttons, and 15 Responders
arrived from invites —(Total = 100) 15 / 85 = 18% growth
Engagement Lift=
# Responder Clicks / # Starter Clicks
SN-Sharing Lab
Demographics
Time period: 8/12/10 thru 9/12/10
Total Audience, by Start Point
button clicks LP clicks
website 65 25 email 21 1
twitter 14 8
Total 100 34
button
clicks LP clicks
Australia 3 3 Belgium 2 2
Canada 7 4
Great Britain 1 —
Germany 2 1 California 3 1
Colorado 9 5
New York 20 1
Oregon 1 1
Rhode Island 2 —Subtotal 50 18 ----------------------------------------------------------------------------------------------------------
NA 50 16
Total 100 34
button
clicks LP clicks
Male
31 – 40 3 3 NA 40 13
Subtotal – Male 43 16
Female
31 – 40 — —
NA 23 1 Subtotal – Female 23 1
NA 34 17
Total 100 34
White Paper
20 starter clicks
3 responder clicks
15% engagement lift
Work with me
8/2, 25%
SN-Sharing Lab
Lift graphs
Viral lift – viewer growth resulting from peer to peer promotion
= responder views/starter views
Engagement lift – growth in users taking actionresulting from peer-to-peer promotion
= responder clicks/starter clicks
5
10
15
20
25
30
35
40
45
50
8/15 8/22 8/29 9/5
bu
tto
n c
lic
ks
5%
10%
15%
20%
vir
al
lift
starters responders viral lift*
5
10
15
20
25
8/15 8/22 8/29 9/5
LP
clicks
5%
10%
15%
20%
25%
en
gag
em
en
t lift
starters responders engagement lift*
*lift %’s are cumulative – weeks ending 8/15 through 9/5; No activity week ending 9/12.
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