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ZAGG (@ZAGGdaily)
2008 2009 2010 2011 20120
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Revenue
• #24 on Fortune’s fastest growing companies of 2012• #1 on Utah Business Magazine’s fastest growing companies of 2012
Gui
danc
e
• Revenue• New Visits• Visits from Email• Average Order Size
Internet Marketing Goals
Social Media and Email
2009 2010 2011Email Flat 200% 50%
Revenue 12% 66% 71%
Revenue Growth vs. Email List Growth
Social Media and EmailIncrease Email with Social: Giveaways
Social Media and GiveawaysIncrease Brand with Social: Giveaways
Source: Radian6 Salesforce Marketing Blog 11/26/2012
Brand Mentions During Black Friday/Cyber Monday 2012
Social Media and EmailIncrease Social with Email: Like Box on Landing Page
• 30,000 new ‘Likes’ in 10 days• Growth of 164%
Social Media and EmailIncrease Social with Email: Send Frequent Reminders
Facebook Ads
• Landing Pages• Content (blog posts)• Facebook Posts
TrueView in-stream Ads
TrueView in-stream Ads
• AdWords
• Cost Per View
• 15 Second Rule
• Viewer Targeting (AdWords tools)
• Cheaper than YouTube search
TrueView in-stream Ads
• Unique
• Branded
• Value Proposition
• Make Viewer Smile
Twitter Search and Blog Posts
Twitter Search and Blog Posts
Validation Blog Posts
Contact
• @drewconrad• drewconrad.com• [email protected]