SMS and Text Marketing More Effective Than Social Media Running a business in the middle of a technological revolution is both challenging and

exciting. Effective techniques rise and fall almost as quickly as you can implement them,

and each new strategy is twice as effective as the one before. This means you must be

able to adapt quickly and change your marketing strategies on a yearly basis at the most. Social media has been the most recently hailed platform for effectively reaching

customers and marketing your business, products and services, but social forums have

quickly become overrun by businesses trying to do just this. Even the most carefully

crafted of social media campaigns has very little staying power. If you are looking for a

new platform that you can use to can reach customers where your messages will stick,

you should look instead to SMS and text marketing. While social media allows you to reach customers in a more personalized and direct

manner, than print advertising or email campaigns, SMS and mobile marketing are even

more personal. Spam emails have started to feel invasive, and give your customers the

impression that you don’t care enough about them to sit down and write a message

yourself. SMS and mobile marketing campaigns, on the other hand, encourage personal,

one-on-one interaction that is key for building long-lasting customer relationships. Here are several ways that you can use mobile marketing campaigns to set yourself apart

from your competitors and set yourself up for success.

1. Be Active: The key to be successful with this kind of marketing is to be active

and memorable. You need to make yourself available to customers on a regular

basis, not a monthly one, and you should update your campaign on a weekly

basis. Don’t have one special a month, but aim for one a week, and allow

customers to actively earn rewards on your mobile loyalty plans instead of getting

a 10% off coupon for every thousand dollars they spend. Make sure you are

sending news alerts through SMS and text regularly, but also that you make

mobile coupons, invites and exclusive offers available often.

2. Be Seen: Marketing campaigns will do no good if no one sees them. Social media

campaigns are dependent on customers visiting your page and seeing what you

post. With SMS and text, however, you take your business to your customer. In

fact, a new study from Mintel indicates that 51% of Millennials are willing to

provide cell phone numbers with markets, and that they are swayed by text

campaigns more than other types of marketing. This new data makes mobile

marketing the most effective type of advertising, as far as reaching customers

directly and regularly.

3. Be Complete: Old marketing campaigns focused on providing just enough

information to make customers ask for more. Studies show that sending

everything in one concise sentence is more effective, since customers don’t think

you are trying to trick them. If customers feel like you are being open and honest,

they are more likely to patronize your business. Concise texts that are sent

regularly, but not so often that customers feel like they are being taken advantage

of, are the best way to do this.

Please see Omni Mobile Marketing’s information on SMS and text marketing strategies

for more information about how to utilize Internet and mobile advertising effectively to

grow your business. Company Bio Omni Mobile Marketing treats you as a business owner and a person, not a computer

program or a paycheck, and has taken time to create effective, affordable, user-friendly

mobile marketing strategies to help you reach customers and utilize all of your resources

in the most efficient manner. Their strategies include mobile coupons, QR codes, SMS

programs, keyword campaigns and more, and their rollover credit program allows you to

use the entire plan you purchase since the credits don’t expire. Summary

SMS and text marketing are the most effective advertising strategies for reaching

customers in an effective and regular basis. Email marketing has started to feel invasive,

but with mobile marketing, you can actively and personally reach out to customers. Make

sure you are making mobile coupons, special offers and loyalty programs available, and

that you personally craft your mobile marketing campaign.

Sources: 1. “SMS/Text Marketing More Effective Than Social Media,” Omni Mobile

Marketing, 2014-3-24, Omnimobilemarketing.com

2. Berney, Paul, (2014-3-24), “12 Tips for Effective Mobile Marketing,” The Guardian.com

3. CMV Live (2014-3-24), “12 Tips for Writing Effective SMS Marketing

Message,” CMVlive.com

4. Johnson, Derek (2014-3-24), “51% of Millennials Willing to Share Cell Phone

Number With Markets,” Tatango.com