SMS & Voice Broadcasting Service for Insurance Companies

Table of Contents

▪ Introduction

▪ About WebSprix

▪ Our Services

▪ Bulk SMS

▪ SMS marketing

▪ Personalized SMS

▪ Voice Broadcasting

▪ Benefits to Your Insurance Company

WebSprix is a premier provider of Mobile Value Added Services (MVAS)

Offer services ranging from basic bulk SMS to IVR Based complete business solutions

MVAS business solutions include Bulk SMS, Voice Broadcasting, Call Conferencing,

SMS Marketing, IVR and SMS-Based Polling, among others

Services are reliable, robust and scalable designed to meet the modern day business

needs for companies of any size

Licensed Virtual Internet Service Provider (vISP)

Working in partnership with ethio telecom on a revenue-sharing agreement

Our Services

▪ Bulk SMS - SMS Broadcasting▪ Personalized SMS – Template SMS▪ SMS Marketing – Two-Way SMS▪ Voice Broadcasting – Letting Your Business Talk▪ Call Conferencing – Meeting in a Virtual Room▪ IVR & PBX Solutions – Unified Communications

The Basics of Bulk SMS▪ Bulk Messaging is the dissemination of large numbers of SMS messages for delivery

to mobile phone terminals

▪ Bulk messaging is commonly used for alerts, reminders, marketing but also for information and communication between both staff and customers

▪ Software is required for sending and receiving bulk messages and various software packages are available

▪ Most SMS software applications allow uploading of lists of mobile phone numbers using CSV file formats

▪ Sophisticated systems can automatically remove duplicated mobile numbers and validate them prior to sending messages

▪ With enhanced software features, messages can be scheduled to be sent at specific times and/or days

Possible Insurance SMS Notifications to Customers

▪ Product Information

▪ Claim and Sanction Status

▪ Monthly/half yearly/quarterly Premium

▪ Policy Modification Confirmation

▪ Payment Due Date Reminders

▪ Premium Payment Confirmation

Some Promotional Broadcast Examples:

Promotional messages of New Product Launch

New Share Sales Alert

News Flash Alert

New Branch Opening Announcements

Holiday Wish Text to the Customers

▪ Web-based SMS portal▪ Upload a CSV file of your contacts▪ Send messages either from your PC or from your

personal mobile phone▪ Support for long SMS messages (more than 160

characters)▪ Schedule messages for specific date/time▪ Configure user accounts with different access rightsBulk SMS Features

Additional Features

Fast Delivery to All Numbers Nationwide

Manage Contacts in Specific Groups Online

Simple Process: Login » Compose » Send

Low Rates for High Volume SMS

No Technical Skills Required!

No Monthly Fees, No hidden Costs, No Monthly Commitment!

Finally, the Convenience Factor Our customers have total control of when and to whom to send to from anywhere!

Personalized SMS

▪ Personalize SMS messages for each recipient

▪ Saves you from having to type the same message multiple times

▪ Templates can also contain an unlimited number of merge fields

Personalized SMS, CSV Imports Bulk SMS sends a general message to 10s, 100s, 1000s and millions of your contacts

at a click.

With Personalized SMS, Send unique, personalized SMS each time and make yourself,

your business or organization more valuable.

Example:

 Dear W/ro Hiwot, you car insurance policy number 8765 will expire on 09/10/2013.

Please visit your nearest office and renew your insurance policy.

Like mail-merging, each recipient will get a personalized SMS. Instead of the

generic “Dear sir/madam, …”, with personalized SMS, Abebe will receive “Dear

Abebe, …” and Belay will receive “Dear Belay, …”. 

Your customers will think you took time to send it personally to them and not some

bulk SMS software like everyone else is doing today! This differentiates you!!!

SMS Marketing▪ SMS has become a tool for not only individual communications, but it is an exciting marketing

tool for businesses as well

▪ It is one of the newest and fastest growing types of marketing as it places promotions and updates in the pockets of potential customers

▪ Bulk SMS marketing or mass messaging is one of the best strategies for generating leads for your business

▪ Currently there are over 20 million mobile users in Ethiopia and this number is expected to more than double (close to 56 million) in about a year or two

▪ An SMS campaign is a more cost-effective alternative to traditional approaches, and is a refreshing additional off-line marketing tool

▪ Inbound SMS campaigns: the customer sends an SMS with set content to a certain number

▪ Outbound SMS campaigns: the customer receives an SMS with set content and answers as required with set content via an SMS message

SMS Marketing for Insurance Company▪ Customers want to feel secure about their insurance company choice and are looking for

something “more” in terms of meaningful, relevant incentives and interactions.

▪ You could use SMS marketing to let retail consumers know they can trust you on things they do every day, helping them keep more money in their wallet.

How can your prospects get the Info they need from you? Customers can simply text “XXX” to 8845 where XXX is the keyword for your

insurance company that you can reserve with us This keyword will have to be unique, easy to remember and directly related to the

name of your company

▪ There are various ways of gathering mobile phone numbers:▪ By simply publishing your keyword on all promotional materials (TV, radio, brochures,

posters, leaflets, websites, etc.)▪ By adding a registration form on your website where customers can enter their

mobile numbers.▪ By asking customers directly for their mobile numbers at your bank

SMS Marketing

▪ Easy & Automated Customer List Building▪ Reserve as many Keywords as you like for your

Insurance Company with us ▪ Automatically grow your contact list with your

own "Text to Join" campaign▪ Automatic opt-out option

Voice Broadcast

Our voice broadcast service is the perfect

way to convey a sense of importance to

your recipients

When you want to get breaking news out,

promote a new product or send holiday

greetings, voice broadcast is the best way

to do it in a personal way

Our automated messaging service allows

you to automatically call or text every

phone number on your list

Promoting a brand or announcing a sale can also be done in a

novel and exciting way by sending voice messages.

30 or 60 second voice promos can be sent to both mobile and

landline promotions.

The moment the person picks the call the voice promotion plays.

The advantage for businesses is that they are billed only for the

calls listened to by users.

Our Voice Broadcast System

▪ Send a prerecorded message to thousands of phones from a targeted dialing list▪ Simple voice memo upload▪ Easy contact list import▪ Schedule multiple voice broadcasts and text

messages into one unified and automated campaign ▪ Conduct effective communication anywhere across the

country (even across the world)▪ Schedule broadcasts for specific date/time▪ Automatic re-dials▪ Message tracking

Voice Broadcasting Features

Our voice broadcast service is the perfect way to convey a sense of importance

to your recipients

When you want to get breaking news out, promote a new product or send

holiday greetings, voice broadcast is the best way to do it in a personal way

Our automated messaging service allows you to automatically call or text every

phone number on your list

Voice Broadcasting Services

Benefits to Your Insurance Company

▪ Save time, money and resources without having to compromise on standards of service

▪ Large cost saving on phone calls and traditional advertising

▪ Increase in customer satisfaction and retention

▪ Increase brand awareness and recognition

▪ New customer signups

▪ Gaining competitive advantage

Some of the benefits of Using Our Services