Smokers never win

BY: MCKENZIE HOUNSHELL

Background InformationTime of day: At night to make it gloomy.Purpose: To persuade individuals not to

smoke.Title analysis: If you choose to smoke

you lose in every way. You lose time off your life and you can’t partake in a lot of physical activity.

Audience Who is the intended audience of this

advertisement? Who does it appeal most to? The intended audience is any group of people.

This is used to persuade people not to smoke and others to quit smoking.

This advertisement appeals most to teenagers that can be influenced through peer pressure and any adult.

Point of view/intention What is the point of view of this advertisement? What is the intention of this advertisement? The point of view of this advertisement is a

non-smoker. They are trying to tell how bad smoking can be.

The intention of this is to show that smoking can be harmful to your health and life.

Techniques What techniques are used in this advertisement? The techniques used are:

i. A game of hangman played on a black background with white writing.

ii. The game is composed of cigarettes and cigarette buds.

iii. There is a stick person completely filled out before smoking is spelled out completely showing that a smokers life is short.

Composition Factors Is the light in the advertisement natural or

artificial? I believe the light is artificial to create a

gloomy atmosphere for a touchy subject. What colors are in the advertisement? The colors are black, gray, white, and orange.

These colors also allow for a gloomy atmosphere. White and orange are used to stand out against the background.

Appeals How does this advertisement appeal to ethos? This advertisement appeals to ethos because

many people smoke and once they see the effects they realize that smoking is not worth losing their life for.

How does this advertisement appeal to logos? This appeals to logos by the audience knowing

that death is a real consequence of smoking.

Sources “15 Powerful Anti-smoking Ads.” Toxel. N.P. 7th

January, 2011. Web. 17th February, 2013. http://www.toxel.com/inspiration/2011/01/07/15-powerful-anti-smoking-ads/