SMOKELINE WILL MATCH YOU WITH THE QUIT METHOD ......– Local stop smoking services – group and one-to-one stop smoking sessions including drop in sessions – The national pharmacy

SMOKELINE WILL MATCH YOU WITH THE QUIT METHOD THAT’S RIGHT FOR YOU

PATCHES?

FACE TO FACE ADVICE?

GUM?

www.canstopsmoking.com

Smoking Cessation Campaign Toolkit 2012

1. Introduction

Welcome to the Smoking Cessation 2012 campaign toolkit. This toolkit aims to inform you about the

Scottish Government’s smoking cessation campaign over the coming months and to provide you

with practical information and materials to help you promote Smokeline, your local services and,

more generally, the stop smoking message.

Inside this toolkit, you’ll find information including:

• Background to the Scottish Government’s smoking cessation campaign and details of the 2012

marketing campaign

• Useful information, such as fast facts and top tips, that can be used to support your PR efforts

to promote local stop smoking services

• Campaign materials that can be printed off and used to promote Smokeline

2www.canstopsmoking.com

SMOKELINE WILL MATCH YOU WITH THE QUIT METHOD

THAT’S RIGHT FOR YOU

Contents

About the campaign 4

Campaign activity 7

Campaign Tools 9

a) Addiction quiz 9

b) Fast facts 11

c) The benefits of quitting 13

d) Tools to help you quit smoking 15

e) Common myths about smoking 17

f) Top Tips 21

Campaign materials 23

Campaign contacts 28




About the campaign

Background

As tobacco is a major, and yet the most preventable cause of ill-health and premature death in

Scotland, the Scottish Government has placed much emphasis on devising legislation, policies,

services and communication strategies to tackle the issue. There is a programme of action to

support attainment of national targets which require each NHS Board to put in place local annual

cessation targets. The overall Scottish Government HEAT target is: To support the NHS Boards in

their target to achieve at least 80,000 successful quits (at one month post quit) including 48,000

in the 40% most-deprived within-Board SIMD (social index of multiple deprivation) areas.

With this in mind, we have developed a targeted smoking cessation communications campaign

to support NHS Boards by encouraging Scots, wishing to give up smoking, to call Smokeline as

the first port of call to accessing Stop Smoking Services. The campaign aims to provide our target

audience with the right information and advice to support and enable them to quit smoking.

Target audience

The target audience for this campaign is C2DE smokers in Scotland aged 25-55yrs old. We know that

this will be a challenging audience to engage as disadvantaged groups tend to be harder to reach,

and find it harder to change behaviour. Previous research carried out on behalf of the Scottish

Government has identified a number of behaviours amongst smokers which can be segmented along

the quitting spectrum. The campaign will aim to target these groups with appropriate information

and advice.

• Early and Serious Contemplators – they are considering quitting and are aware of the benefits

of giving up, but need some support to help them take the first step

• Ready for Action – planning to quit shortly and need to be made aware of the support available

• Recent Quitters – those who have made recent efforts to quit smoking and may need

reinforcement of the decision and support.

Key objectives

The campaign has two key objectives:

• To increase awareness and uptake of stop smoking services through signposting to Smokeline

• To signpost and motivate C2DE smokers aged 25-55 years wishing to quit to contact Smokeline




Key messages

For all audiences:

• Want to stop smoking? With Smokeline’s support, our trained advisers will match the quit method

that’s right for you.

• Call Smokeline for free on 0800 848484.

• Even if you’ve tried to quit before, there are many ways to help you stop smoking and a way to

suit every lifestyle.

– Local stop smoking services – group and one-to-one stop smoking sessions including drop

in sessions

– The national pharmacy scheme – up to 12 weeks support including nicotine replacements

such as patches or gum, plus support and advice from the pharmacist.

– www.canstopsmoking.com – the support website including interactive webchat support

• You are up to four times more likely to be stopped smoking a month later if you use a combination

of stop smoking pharmacy products and stop smoking services, compared to going it alone.

Emphasis for men:

• You are in control of your attempt to quit and you can choose how to quit.

• Smokeline will support your determination and resolve to quit by matching the right method to

suit your lifestyle and needs

Emphasis for women:

• Trained advisers at Smokeline can provide you with friendly support and advice to help you quit

for good.




Results of 2011 campaign

The 2011 Scottish Government Smoking Cessation campaign produced a number of successful

results including:

• Number of interactions with Smokeline increased during the campaign period compared with

2009 and 2010.

• The 2011 smoking cessation roadshow produced 10,100 direct engagements through field

marketing activity, providing good visibility for the campaign.

• Independent field evaluation research showed that, following the roadshow events, 52% of

respondents had cut down on the number of cigarettes smoked each day and 27% tried to give

up smoking using a stop smoking aid. Overall, 87% took some form of action in an effort to quit

smoking following the event.

• Independent evaluation showed that those aware of the campaign had a greater intention to

stop smoking and were more likely to contact Smokeline.




Campaign activity

The national campaign will launch on Monday 16th January 2012 and will run until the end of March

2012 on television, radio and online.

The campaign will be supported by community engagement events in local shopping centres. A team

of staff will be on hand to inform and advise smokers who want to quit. Visitors will be able to take

lung ageing and carbon monoxide tests and also pick up quit calendars to support them through

their quit attempts. The full schedule of these events is provided overleaf.

A PR campaign will be running alongside advertising and community engagement events. The PR

agency team from Weber Shandwick will be working closely with local cessation co-ordinators to

secure stories of local quitters that will feature in the national and local media.

The campaign will also be supported by a number of paid-for media platforms including sponsored

columns in the local press and the Big Issue, along with sponsored radio slots for Bauer Radio’s

Life Matter and Real Radio’s Real People.




Smoking CessationDate Health Board Location Venue Co-ordinator attending B&Q

16th Jan Greater Glasgow & Clyde Glasgow The Forge Shopping Centre * likely but tbc Beardmore Way G31 4BG17th Jan Greater Glasgow & Clyde Glasgow Clydebank Centre likely but tbc18th Jan Greater Glasgow & Clyde Glasgow/Paisley Silverburn Ctr * likely but tbc [email protected] Jan Greater Glasgow & Clyde Toriglen Asda likely but tbc20th Jan Greater Glasgow & Clyde Govan Glasgow Asda likely but tbc21st Jan Ayrshire & Arran Irvine Asda 10-2 Iain McGregor/1-5 Karon Maxwell22nd Jan23rd Jan Ayrshire & Arran Kilmarnock Burns Mall Shopping Ctr * Iain McGregor Queens Drive, Kilmarnock24th Jan Ayrshire & Arran Kilmarnock Irene - Asda likely but tbc25th Jan Lanarkshire Blantrye Asda, Glasgow Rd likely but tbc Tennent Sreet, Coatbridge26th Jan Lanarkshire Coatbridge Asda, Main street confirmed Tennent Sreet, Coatbridge27th Jan Lanarkshire Motherwell Asda Palace Grounds Rd confirmed/Carol Rattery28th Jan Dumfries & Galloway Newton Stewart Sainsbury's unlikely - weekend *

30th Jan Borders Hawick Morrisons likely but tbc31st Jan Borders Galashiels Asda likely but tbc1st Feb Lothian Fort Kinnaird Asda likely but tbc2nd Feb Lothian Edinburgh The Gyle Centre likely but tbc Hemiston Gate B&Q3rd Feb Lothian Cameron Toll Cameron Toll Ctr likely but tbc4th Feb Lothian Livingston Asda unlikely - weekend Almondvale, Livingston B&Q5th Feb6th Feb Forth Valley Alloa Asda likely but tbc7th Feb Forth Valley Falkirk Asda likely but tbc8th Feb Fife Glenrothes Kingdom Ctr * likely but tbc9th Feb Tayside Perth St Johns Centre likely but tbc

10th Feb Fife Kirkcaldy Mercat Shopping Ctr * likely but tbc11th Feb Fife Dumfemline Kingsgate Centre unlikely - weekend12th Feb Tayside Dundee Asda unlikely - weekend13th Feb Tayside Arbroath Asda likely but tbc14th Feb Grampian Elgin Asda likely but tbc15th Feb Grampian Aberdeen Trinity Centre likely but tbc16th Feb17th Feb Shetland Brea CO-OP likely but tbc18th Feb Orkney Kirkwall Lidl unlikely - weekend19th Feb20th Feb Highlands Inverness Eastgate Centre likely but tbc21st Feb Highlands Alness Morrisons likely but tbc22nd Feb23rd Feb Western Isles Stornaway Co-op likely but tbc

27th Feb Dumfries & Galloway Dumfries Morrisons likely but tbc

TRAVEL DAY

DAY OFF / PART TRAVEL

DAY OFF

DAY OFF




Smoking Cessation, Community Engagement Events 2012

Campaign materials

ADDICTION QUIZ

Take this simple test to find out how addicted you are to cigarettes. Choose one answer for each

question. When you have finished, add up your score and find out where you sit on the addiction

scale ranging from low dependence on nicotine to very high dependence.

1. How soon after you wake up do you smoke your first cigarette?

a) Within 5 minutes (3)

b) 6-30 minutes (2)

c) 31-60 minutes (1)

d) After 60 minutes (0)

2. Do you find it difficult to refrain from smoking in places where it is not permitted (e.g. on a plane,

in the cinema)

a) Yes (1)

b) No (0)

3. Which cigarette would you hate most to give up?

a) The first one in the morning (1)

b) All others (0)

4. How many cigarettes do you smoke per day?

a) 10 or Less (0)

b) 11-20 (1)

c) 21-30 (2)

d) 31 or more (3)

5. Do you smoke more frequently during the first hours after waking than during the rest of the day?

a) Yes (1)

b) No (0)




6. Do you smoke if you are so ill that you are in bed most of the day?

a) Yes (1)

b) No (0)

Now add up your score and find out how addicted to smoking you are. And remember that, even if

your dependence is low, you are still at risk from many of the same health problems affecting smokers

with a very high dependence. By calling Smokeline free on 0800 848484, our trained advisers will

match the quit method that’s right for you, even if you’ve tried to quit before. You can also visit

www.canstopsmoking.com to find out more about the options available to support you.

Your addiction score:

1 to 3: You have a low dependence

4 to 5: You have a medium dependence

6 to 8: You have a high dependence

9 to 10: You have a very high dependence




FAST FACTS

Smoking trends in Scotland:

• There are still more than 1 million adult smokers in Scotland, accounting for around 25% of adults.

(Scottish Health Survey 2010)

• In Britain, Scotland has the highest proportion of adult smokers at 25%, followed by Wales (23%)

and England (21%). (Scottish Health Survey 2010)

• The adults who most commonly smoke are those unable to work due to short-term ill health (60%),

those unemployed and seeking work (52%) and those who are permanently sick or disabled (47%).

(Scottish Household Survey 2009/2010)

• Adults in the 15% most deprived areas of Scotland are considerably more likely than those in the

rest of Scotland to say that they are current smokers (42% and 21% respectively). (Scottish Household

Survey 2009/2010)

Quitting Scotland:

• The majority of smokers - 69% - would like to stop smoking. (Scottish Health Survey 2010)

• Overall, 40% of all smokers had made one or two attempts to stop smoking in 2010, and a

further 38% had made three or more attempts to stop. A fifth (21%) of adult smokers had made

no attempt to quit. (Scottish Health Survey 2010)

• Women were more likely than men to want to stop smoking (72% versus 67%) and were more

likely to have made three or more attempts to stop (42% versus 36%). (Scottish Health Survey 2010)

• People who smoke fewer than 10 cigarettes per day were less likely to have made an attempt to

stop smoking than people smoking more than this. (Scottish Health Survey 2010)

• There were nearly 80,000 attempts made to stop smoking or quit dates set in 2010, an increase

of nearly 8% on the previous year. (NHS Smoking Cessation Statistics 2010)

Local stop smoking services and pharmacy support:

• You are up to four times more likely to be stopped smoking a month after quitting if you use a

combination of stop smoking products and stop smoking services, compared to going it alone.

• In Scotland, 51% of successful quits were achieved last year with the support of pharmacy services

and 49% through the support of non-pharmacy NHS stop smoking services. (NHS 2010)




The cost of smoking:

• If you smoke an average 20-a-day, you will smoke 7,300 cigarettes a year. Even if you buy

cheaper brands, that still means you spend at least £2,500 on cigarettes every year.

(www.canstopsmoking.com)

• Smoking costs NHS Scotland approximately £409 million annually.

Passive smoking:

• The sharp decrease in non-smokers' exposure to second-hand smoke seen in the decade

between 1998 and 2008 was maintained in 2010. Non-smokers' exposure to second-hand

smoke in the home has fallen from 18% in 1998 for both sexes to 9% for men and 8% for women

in 2010. (Scottish Health Survey 2010)

• In Scotland, 1-2 in every 5 children aged around 11 are subjected to the harm of passive smoking

in their homes. (www.canstopsmoking.com)

• More than 17,000 under-fives in the UK experience the harm of passive smoking each year as they

are admitted to hospital with illnesses caused by their parents smoking. (www.canstopsmoking.com)

• A non-smoker who lives with a smoker may be exposed to about 1% of their tobacco smoke from

passive smoking. This can increase their chances of developing lung cancer or dying from a

heart attack. (www.canstopsmoking.com)

Smoking and health:

• Every year 13,500 Scots die from smoking-related illnesses. (An Atlas of Tobacco Smoking in

Scotland. NHS Health Scotland / Scottish Public Health Observatory)

• 30% of ALL cancer deaths can be attributed to smoking. (www.canstopsmoking.com)

• On average, smokers lose 10 years of their life because of their habit. (Medical Research Council,

Cancer Research UK and the British Heart Foundation, 2004)

• Smokers are less likely than non-smokers to describe their health as good, with 77% of non-smokers

describing their health as ‘good’ or ‘very good’ as against 65% for smokers.




THE BENEFITS OF QUITTING

What are the real benefits of stopping smoking? Smoking kills about half of its users prematurely.

Undoubtedly the best reason to stop smoking is because you want to, and you feel it's the right

time to quit. You're less likely to succeed if you are just doing it because other people tell you to

or you think you ought to.

Reasons to stop smoking

Your health:

On average, smokers lose 10 years of their life because of their habit. Some of the health reasons

to stop smoking include:

• Reducing the risk of getting life-threatening diseases like lung cancer

• Reducing the risk of disability from chronic illness

• Improving your general health so you get fewer colds and minor illnesses

• Helping you to heal more quickly making medication work better

• Reducing the risks associated with surgery

Your money:

• Smoking is an expensive habit. If you smoke an average 20-a-day, you will smoke 7,300

cigarettes a year. Even if you buy cheaper brands, that still means you spend at least £1,500

on cigarettes every year. So the cost of smoking really mounts up.

• It’s not just the obvious cost of cigarettes that you have to think about. As well as the price of

cigarettes, think about the less obvious costs such as health insurance premiums.

• Try out the online Cost calculator www.canstopsmoking.com/pages/costcalculator.aspx to work

out how much you could save by quitting.

Other people’s health:

• Stop smoking for the sake of your friends and family. A non-smoker who lives with a smoker

may be exposed to about 1% of their tobacco smoke from passive smoking. This can increase

their chances of developing lung cancer or dying from a heart attack. Many smokers decide to

stop to improve their chances of seeing their children or grandchildren grow up.

• Starting a family is often a big incentive to quit. Or maybe you just want to be able to kiss the

people you love without worrying about your breath!




Your looks:

• Sometimes it's the little things that count. Quitting smoking will improve how you look.

Perhaps you're sick of having stained teeth and fingers. Or you have wrinkles that make you

look older than you are.

• Stopping smoking can have positive effects on your skin. You will improve your skin tone and

colour. You're less likely to get wrinkles round your eyes and mouth from squinting when smoke

gets in your eyes, and puckering up when you draw on a cigarette.

• Quitting smoking lowers your chances of developing psoriasis, a chronic skin condition that can

be extremely uncomfortable and disfiguring.

• Did you know that smoking affects the shape of your body? Smoking causes changes in the

glands that secrete hormones so smokers store more body fat around their waist and upper

torso than their hips. This means smokers are likely to have a higher waist-to-hip ratio (WHR)

than non-smokers. A high WHR is associated with a greater risk of developing Diabetes, Heart

disease, High blood pressure, Gallbladder problems, Cancer of the womb and breast in women.

Quitting means your body can get back to normal and recover from the effects of smoking.

• It's not just the look of your teeth that can be affected by smoking. Smoking makes it harder for

saliva to remove germs in your mouth so you have more chance of getting gum disease, which can

lead to premature tooth loss and bad breath. Stopping smoking means whiter teeth and a reduced

risk of losing them – with fewer trips to the dentist too, with any luck.

Quality of life:

• A big issue for some smokers is feeling they're not in control of their life – their cigarettes are.

Giving up means freedom from an addiction that restricts the way you live.

• You will start to feel the benefits of quitting smoking in your everyday life. It means enjoying food

more because it tastes better, playing football with your mates without getting out of breath,

and not having to stand outside in the cold to have a cigarette.

• Think about the extra time you'll have to do other things. If it takes six minutes to smoke a

cigarette, that works out at two hours a day for a 20-a-day smoker. That's not including time

spent emptying ashtrays, searching for lighters, buying cigarettes, checking you've got enough.




SMOKING CESSATION: TOOLS TO HELP YOU QUIT SMOKING

It may not be easy to quit smoking, but the good news is that there are now lots of methods of

stopping you can try. Once you've taken those first steps, there are ways to keep motivated and

stay stopped.

And you don’t have to go it alone. There is more help and information on stopping smoking available

than ever before.

Call Smokeline:

Call Smokeline – Scotland’s national free stop smoking helpline - between 9am-9pm seven days a

week on 0800 84 84 84.

Smokeline advisors provide free advice and information for anyone who wants to stop smoking, or who

wants to help a loved one to quit. Smokeline also provides information about the free stop smoking

services provided by every NHS health board in Scotland. You can request stop smoking leaflets,

a magazine and a DVD from Smokeline either by calling the helpline, or by texting ‘QUIT’ to 83434.

Join the Web Chat:

By joining the Web chat at www.canstopsmoking.com you can talk live, over the internet, to one

of the Smokeline team.

Chat online to our team of friendly Smokeline advisors for information on how to quit, stop smoking

support services in your area, and Nicotine Replacement Therapy products like patches and gum.

You can speak online to a Smokeline advisor online between 9am and 9pm or email a Smokeline

advisor at any time.

Free stop smoking services:

You are four times more likely to give up smoking by using a free stop smoking service in your local

area. There are many options to choose from.

1. Group support will help you by giving expert advice and practical support to stop smoking,

including which medication suits you, reassurance and advice on withdrawal symptoms.

Groups offer a friendly, safe and supportive atmosphere amongst other smokers with similar

experiences.




2. You can get individual support at a location that suits you. We will help you by giving expert

advice and practical support, including which medication suits you, reassurance and advice on

withdrawal symptoms. Specially trained staff will be supportive and offer advice, whether you’re

quitting smoking for the first time or trying again.

3. Community pharmacists can provide motivational support and advice and can provide Nicotine

Replacement Therapy (NRT). As well as support, pharmacists can offer one-to-one sessions on

stopping smoking.

Medication:

There are different medications that can help you stop smoking – these include Nicotine

Replacement Therapy (NRT), bupropion hydrochloride (Zyban) and varenicline (Champix).

Nicotine replacement therapy

• NRT is not a magic cure for smoking. But it does give you a low dose of a clean form of nicotine

and reduces the cravings and withdrawal symptoms. NRT comes in six forms: patch, gum, nasal

spray, inhalator, tablet, lozenge.

• NRT is easy to use, discreet and some types of NRT are available over-the-counter. If you are in

any doubt about whether a NRT product is safe for you to use, speak to a healthcare professional

like your GP or local pharmacist.

Zyban and Champix

• Other medications that work by reducing the cravings and withdrawal symptoms to make stopping

smoking easier are Zyban and Champix.

• Zyban suppresses the part of the brain that gives you a nicotine buzz when you smoke; it doesn't

contain nicotine and comes in a tablet you start taking twice daily 2 weeks before you quit.

• Champix works by stimulating the same brain cell receptors as nicotine, making smoking feel

less satisfying; it's also available as a tablet that you start taking 1-2 weeks before you quit.

• Both Zyban and Champix are only available on prescription and they are each best used as

part of a stop smoking support programme. Your GP, pharmacist or stop smoking advisor will

have up-to-date details of these.




SMOKING CESSATION: COMMON MYTHS ABOUT SMOKING

Myth: I’ll definitely put on weight if I stop smoking

Fact: There is some evidence of modest weight gain in an average quitter – which is due to

compensatory eating habits. However, by calling Smokeline on 0800 848484, our trained advisers

can advise you on ways to curb these habits.

More importantly, quitting smoking has a good effect on your entire body. Many smokers believe their

habit help keeps their weight down but did you know that smoking affects the shape of your body?

Smoking causes changes in the glands that secrete hormones so smokers store more body fat

around their waist and upper torso than their hips. This means smokers are likely to have a higher

waist-to-hip ratio (WHR) than non-smokers. A high WHR is associated with a risk of developing

other serious illnesses including diabetes and heart disease. Quitting means your body can get

back to normal and recover from the effects of smoking.

Myth: My smoking isn’t harming anyone else so what’s the problem?

Fact: People who don't smoke can still suffer the effects of passive smoking by breathing in

second-hand smoke from both smokers' cigarettes and exhaled smoke. There may still be smoke

particles in the air even if it doesn't seem smoky. One of the dangers of second-hand smoke is

that particles from smoke in the air are smaller than in smoke drawn directly from a cigarette and

can penetrate deeper into the lungs.

The effects of passive smoking or second-hand smoke include eye irritation, headache, cough,

sore throat, dizziness and nausea.

Myth: Smoking while pregnant isn’t that bad for the baby – I’ll just cut down a bit and it won’t

cause any problems

Fact: If you smoke when you're pregnant, it slows the flow of blood in the placenta, which means

that fewer nutrients reach the foetus and affect its growth and development. Products from smoke

can enter the unborn baby's circulation. Passive smoking can be just as dangerous to pregnant

women, even if they aren't smokers themselves. Give up smoking while you're pregnant and reduce

the risk of miscarriage/stillbirth, premature birth and cot death. By quitting, your baby can be

healthier and if you quit smoking you may also produce more breast milk.




Myth: I know everyone says smoking is expensive but I don’t notice think I’d really notice the

difference financially if I gave up.

Fact: Smoking is a costly habit in more ways than one. The financial cost of smoking should not be

underestimated, and giving up can give you some immediate financial benefits.

Think about it, if you smoke an average 20-a-day, you will smoke 7,300 cigarettes a year. Even if you

buy cheaper brands, that still means you spend at least £1,500 on cigarettes every year. So the cost

of smoking really mounts up.

What could you buy with that? A holiday maybe….or a new wardrobe?

If you're a younger smoker, stopping could still mean you're around £8 per week better off.

The average weekly cost of smoking for a teenager is roughly the same amount as the cost of a

CD or DVD. The cost of smoking can be a burden on your household budget. One survey found

that if both you and your partner smoke, you could be spending as much as 15% of your income

on tobacco.

Visit www.canstopsmoking.com to try out the Cost Calculator and discover the real price you’re

paying for your habit.

Myth: It’s my money– it doesn’t affect anyone else’s finances.

Fact: Before the smoking ban came in, some calculations were done. It was found that every year

Scottish employers lose:

• £450 million in productivity due to smoking

• £40 million from smoking-related absences

The cost of smoking also affects the NHS – £200 million a year in hospital care. Cigarettes and

matches are a common cause of fire – several million pounds worth of fire damage to Scottish

homes each year is the result of fires caused by cigarettes left burning. Although it is likely to

reduce as a result of people giving up smoking and as a result of less people being exposed to

second-hand smoke due to the smoking ban, the costs still remain high.

Finally, cigarette ends, packets and matches are the most commonly found items of rubbish and

therefore add to the cost of keeping our cities and towns tidy.




Myth: It’s too late for me to stop smoking. I’ve been smoking for years – the damage is already done

so what’s the point in quitting?

Fact: It’s never too late to stop smoking. Almost 1 in 5 smokers using NHS stop smoking support in

Scotland last year were aged 60 or over. It doesn't matter how old you are, how much you smoke or

how many years you've been a smoker – giving up can halt at least some of the damage. The heart

can pump more blood – and oxygen – around the body with less effort.

Quitting particularly reduces the risk of a heart attack in people with other risk factors like being

overweight or who have diabetes, high blood pressure or raised blood cholesterol levels.

The good news is that your body starts feeling the benefits as soon as you’ve smoked your last cigarette:

• Within 20 minutes pulse rate drops

• Within 1 day carbon monoxide levels return to normal

• Within several days nicotine disappears from blood

• Within several months shortness of breath decreases

• Within 1 year lung function improves

• Within 2-4 years the risk of a heart attack falls

• Within 10 years the risk of lung cancer falls considerably

• Within 10-15 years the risk of a heart attack or stroke is the same as someone who has never smoked

Visit www.canstopsmoking.com to take the addiction test and find out how to take the next steps

towards quitting smoking for good.

Myth: I try not to smoke too near the kids so I don’t think my habit is doing them any harm.

Fact: Research shows that, in Scotland, 1-2 in every 5 children aged around 11 are subjected to the

harm of passive smoking in their homes.

The reason passive smoking is such a danger to children is that they are more sensitive to smoke

because their bodies are still developing. More than 17,000 under-fives in the UK experience the

harm of passive smoking each year as they are admitted to hospital with illnesses caused by their

parents smoking.




Giving up smoking means that there is less risk of:

• Pneumonia

• Bronchitis

• Coughing

• Wheezing

• Asthma

• Ear infections

Quitting also sets a good example. Children are much less likely to take up the habit themselves

if their parents or older brothers or sisters don't smoke.




SMOKING CESSATION: 10 TOP TIPS TO HELP YOU QUIT

1. Before you stop smoking, keep a diary over a couple of days

• Make a note of every cigarette you smoke, including when you smoked it, what you were doing,

who you were with, how you were feeling, how much you enjoyed it, how much you needed it

and how it made you feel.

• Looking at your smoking diary will help you see potential danger points when it will be hardest

not to smoke. Plan how you will cope with these.

2. Set a quit date

• A quit smoking date helps you prepare mentally to stop smoking. Some people make a New Year’s

Day resolution, others pick their birthday…..it’s your choice. You can use your smoking diary to

work out when would be a good time for you to quit. Be realistic about what will test your willpower

the most. You can use the quitting calendar on canstopsmoking.com to draw your own action plan.

3. Change your routine

• If you always have a cigarette in the morning with a coffee, switch to fruit juice instead. When giving

up smoking, it is worth giving alcohol a miss for a few days until your resolve is strong enough

to resist the association of drinking with smoking.

• Brush your teeth at the end of a meal, or drink something (for example, milk) that doesn't

normally ‘go’ with smoking.

4. Start afresh

• Before your quit date, get your teeth cleaned and start using whitening toothpaste and mouthwash.

Keeping your breath fresh and your teeth white can be an incentive not to smoke and are a few

of the benefits of giving up smoking. Some people find carrying a breath freshener spray helpful.

• Why not go the whole hog and clean your car and house to get rid of the smell of cigarette smoke?

5. Remember that the physical cravings will pass

• The urge to smoke lasts for a couple of minutes and you might find it helps to take deep breaths

until the feeling starts to subside. Cravings get weaker after four or five days. Think back to the

first day you quit – you don't want to have to go through it again.




6. Find a substitute

• Try to find a healthy alternative like sugar-free chewing gum or why not use an inhalator?

7. Think positive

• It’s a good idea to write a list of the reasons why you want to stop and put it somewhere you can

easily see it. Keep a scrapbook of newspaper and magazine cuttings about the risks of smoking

to inspire you.

8. Do something else

• Try and find a hobby or other activity that makes smoking difficult or which takes place

somewhere you can't smoke, like your local library. You’ll find there are other benefits from

quitting smoking and the stimulation and enjoyment of doing something new and interesting

will help keep your mind off quitting.

• The ban on smoking in public enclosed places means there are fewer places you can light

up anyway.

9. Watch the money add up

• A big benefit of quitting smoking is that you’ll be better off in the pocket. Cross off each day on

a calendar and write down how much you've saved by not smoking. Or you could physically put

the money aside.

• Make a list of things you would like to buy for yourself or others and work out how many packets

of cigarettes each item ‘costs’.

• Visit www.canstopsmoking.com and try our Cost Calculator to see how the savings can add up.

10.Reward yourself

• Plan a celebration each month on the anniversary of your quit date. Buy some of the things on

your list or treat yourself to a special meal.




Campaign materials

This toolkit and the campaign materials are available to download from www.canstopsmoking.com/toolkit




Email badge

SmokelineWANT TO QUIT SMOKING? WE’LL GIVE YOU A HELPING HAND. 0800 84 84 84

www.canstopsmoking.com

Web banner

WANT TO QUIT SMOKING?

Smokeline0800 84 84 84

WE’LL GIVE YOU A HELPING HAND.

SmokelineWE’LL GIVE YOU A HELPING HAND.

0800 8484 84

Web buttons

Smokeline0800 84 84 84




Campaign materials

Wallpaper


Smokeline 0800 84 84 84

PATCHES?


GUM?

Poster on the following page.

Call Smokeline free on

0800 8484 849am to 9pm, 7 days a week www.canstopsmoking.com


PATCHES?


GUM?

Quitting can be tricky. Whether you’ve tried before, or are giving up for the first time, speak to one of our friendly advisors and find the combination of quit methods that give you the best chance of giving up for good.

To find out more call Smokeline today.

WANT TO QUIT SMOKING BUT DON’T KNOW WHERE TO START?

PATCHES?


GUM?

Flyer front

Call Smokeline free on

0800 8484 849am to 9pm, 7 days a week www.canstopsmoking.com

Quitting can be hard enough. It can be even

harder without proper help. From the right stop

smoking products to useful advice when you

need it, there are all sorts of things that will give

you the best chance of quitting for good.

Which is where Smokeline can help.

Our friendly advisors will help you find the right

combination of quit methods that are the best

match for you. There are all sorts of things

available beyond patches and gum. They can also

advise on support in your local area. So whether

you’ve tried quitting before, or are giving it a go

for the first time, we can help you with the right

stop smoking products and some friendly advice

whenever you need it.

SMOKELINE WILL MATCH YOU WITH THE QUIT METHODTHAT’S RIGHT FOR YOU

• Patches?• Gum?• Sprays?• Tablets?• Inhalators?• Support and advice?

Flyer reverse

Campaign contacts

If you have any questions about the 2012 campaign, do please direct them to one of the following

appropriate contacts:

Scottish Government Policy Lead

Celia Gardiner

0131 244 2301

[email protected]

Scottish Government Campaign Manager

Cheryl Boocock

0131 244 5058

[email protected]

Advertising, Story UK Ltd

Pamela Cruickshank

0131 476 7520

[email protected]

Public Relations, Weber Shandwick

Harry Hussain, Jen Butler or Catherine Morrow

0131 556 6649

[email protected]

Community Engagement Events, Promovere

Deb Parker

01661 825673

[email protected]




Documents

SMOKELINE WILL MATCH YOU WITH THE QUIT METHOD ......– Local stop smoking services – group and one-to-one stop smoking sessions including drop in sessions – The national pharmacy