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SUBMITTED TO: SIR FAISAL QUREISHI

Submitted by:HINA najeeb kapadia(20784)NABIA aziz (20839)Saba aslam (25178)KAWISH(21731)junaid naeem(21545)

INSTANT TEA

BLUE OCEAN STRATEGYWe are offering instant tea bags in which we offer milk powder, tea and artificial sweetener. (offering 3 in1)We are offering in three different categories LightModerateStrongWe are also offering sugar free instant tea bags.

Ingredients of Instant Tea BagTeaMilk powderNatural Sweeteners

Four Action Framework for Blue OceanEliminateCaffeineSugar RaiseVitamins K and DReduceHassel in preparationTime factorCreateMulti offering (3 in 1)Diet consciousMulti categories

6 Key Principles of Blue Ocean Create Uncontested Market SpaceMake the Competition IrrelevantCreate & Capture New DemandBreak the Value-Cost Trade OffProvide Differentiation and Low CostBlue Ocean Strategy Triangle Value PropositionPro profit Proposition

People Proposition