Smile FoundationSmile Foundation

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Presented by: Group 10Presented by: Group 10

Prachi Jain (9220)Shivani Karkal (9225)Divya Naik (9232)Monika Panchal (9235)Urvara Patil (9237)Ranjana Pawar (9240)

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Presentation LayoutPresentation Layout

Shivani Karkal- About the NGO and its programmes.

Monika Panchal- Programmes, Vision and Mission, Communication Objectives, Our Perspective.

Ranjana Pawar- Use of Press and Media. Prachi Jain- Connecting with Audience. Divya Naik- Strategies Used Urvara Patil- Results and Evaluation.

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About the NGOAbout the NGO

Formed in the year 2002 by a group of corporate professionals who decided to finance and support genuine grassroots initiatives targeted at providing education and health to underprivileged children.

In the process, it became the first ever grantmaker and changed the face of thousands of lives.

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ProgrammesProgrammes

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Mission Education: Mission Education is a national level programme from Smile Foundation which focuses on basic education for underprivileged children and youth.

Smile Twin E-Learning: Its an effort towards creating a pool of employable youth from the underprivileged section through skill enhancement in tandem with market requirements.

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Smile on Wheels: Operates by taking well-equipped medical van along with specialized doctors, nurses, medical staff, equipments and medicines to the identified villages / slums in a systematic manner.

Swabhiman: It is designed to enable women to realize their full potential in every sphere, be it home, office or community.

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Disaster Management: Smile has come up with a Disaster Relief and Rehabilitation Policy, wherein it ties up with local NGO's and institutions to enable genuine and effective responses to critical local needs and realities.

Action For Children: Smile Foundation has launched a national level programme titled ‘Action For Children’ to involve privileged masses in the development process in the best possible manner.

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Smile Foundation promotes and catalyses universal education among underprivileged children.

Creates the process to embrace these children into mainstream in a sustained manner.

Facilitates them to emerge as productive assets, and set the foundation for nation building

Vision and MissionVision and Mission

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Communication ObjectivesCommunication Objectives

To reach out to 15, 00,000 beneficiaries over a span of five years by entering into partnerships with suitable organizations and hence emerging as a truly National Developmental agency.

The initiative from Smile Foundation aims at reaching out to the most deserving children in special circumstances through relief or advocacy.

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Communication challengesCommunication challenges

Creating awareness about its mission and objectives as well as creating a mark for itself amongst the many other NGO’s has been one of the challenges for Smile apart from recruiting people to support and generating funds.

In overcoming these challenges Smile Foundation has received overwhelming support from various mass media. These include national, electronic media as well as participation of celebrities in order to make the presence of Smile felt among the masses.

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Apr 23 2008, “SMILE in a SAFE EARTH”

Use of press and media

On Children’s Day- 14 Nov 2006

‘Nanhi Nazar’ with Smile foundation children- 15,

16, 17 Aug 2008

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Smile Children with Jagdish and Avika of

Balika Vadhu.

Celebrity Support

Bollywood actor Mr. Amir Khan making the day

memorable for the children of Smile Foundation

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Also, the biggest challenges so far have been lack of access to technology in remote project areas and lack of working knowledge among grassroots NGO partners. The Foundation is taking up the task of building capacities of all its NGO partners and project staffs.

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Smile Foundation is exploring various technologies like GPS (Global Positioning System) to track and to do real time monitoring of all Smile on Wheels projects, its national mobile hospital programme.

Next in line is also video conferencing system which would eventually connect all Smile Foundation offices and centers. Smile Foundation has already started the system in a few of its national level programmes.

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Connecting With AudienceConnecting With Audience

Smile Foundation organized a walk for Deafblind Children on December 3, the World Disability Day, in New Delhi. Ms. Prabha Shah, celebrated painter, was the Special Guest for the occasion. Around 650 children from 10 Schools in Delhi and NCR, apart from 250 adult supporter of the cause, participated in the walk.

The event, ‘Ek Shaam Bachpan Ke Naam’ – a musical concert by Mr Pankaj Udhas was organized on 6th Sep’08 at Birla auditorium in Jaipur.

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Smile Foundation is working on a parallel film Mai Kalam Hoon.

A 19 member troupe from nine Gulf countries participated in a mountaineering challenge to the Himalayas from May 15 to 23, 2009. The purpose was to support Smile Foundation's initiative to change the lives of myriad underprivileged people living in the slums of New Delhi.

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Ab Aur Nahin” – referring to ‘no more inequality for our girl child’ – was the theme of the campaign which community leaders of Smile Foundation carried out in New Delhi. The campaign included street play and signature drive and held at Dilli Haat, a popular open air hangout place in the heart of Delhi and promoted by Delhi Tourism. PRAGYA TV, a lifestyle channel catering mainly to non-resident Indians, was the exclusive media partner of the campaign.

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Strategies UsedStrategies Used

250 privileged children of Smile Foundation from its projects in underprivileged communities across Maharashtra, took part in the musical show Sa Re Ga Ma Pa Li’l Champs aired on Zee TV on 21st September, 2006.

Smile Foundation sponsored a photo exhibition by Mr. Santosh Mahapatra, a photo journalist on the plight of orphans in a cluster of 191 villages in Orissa’s Raigada district.

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Indian Whistlers Association (IWA) organized a charity show “Baans Bina Baansuri”

in Mumbai on 3rd of January 2009, in the aid of Smile Foundation children.

Kajol Played cheerleader to Smile Children, giving company were Ajay Devgan and Tanuja Ji, during a show organized by Zee TV.

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The grandest charity fund raiser, HOPE 09 (Help Our People Exist) in the university town of Manipal, Karnataka chose Smile Foundation as its charity partner. HOPE 09 aimed at mobilizing more people to collectively work for a greater cause and be a part of the development process. The association of Smile Foundation with HOPE 09 aimed at ‘Catching them young.’ The idea is to involve youth in the development process so that India becomes developed country.

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Results and EvaluationResults and Evaluation

It has won awards like: 1) GE Healthcare – Modern Medicare Excellence Awards for Smile Foundation as ‘NGO of the Year’. 2) It is also listed in www.bestindiansites.com for one of he best sites. 3) Smile Foundation has also been felicitated among the 10 best Non Government Organizations by Mukti Foundation.

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Smile Foundation reaches out to over one lakh children & youth through various education and healthcare projects across India with presence in the states of Delhi, Haryana, Gujarat, Maharashtra, Orissa, Rajasthan, Uttar Pradesh, Bihar, Jharkhand, Jammu & Kashmir, Madhya Pradesh, Karnataka, Andhra Pradesh, Tamil Nadu, Uttarakhand, Chhattisgarh, West Bengal, Goa, Kerala, Assam and Manipur.

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Smile Foundation has entered the European continent by establishing its base in London.

Indian Institute of Management, Lucknow (IIM-L) joined hands with Smile Foundation mission of sensitizing privileged masses to take part in the development process. Smile Foundation was specially invited as a development organization to be a part of MANFEST 09, IIM-L’s annual fest.

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Our PerspectiveOur Perspective

Smile Foundation has not only limited itself to children’s health and education but also managed to reach out to a wider audience through its programmes for women, adults, handicapped, disaster struck etc.

Smile has also managed to go global and garner applause from both its audience back home as well as abroad and accomplish most of its objectives.

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Only a life lived for others is a life worthwhile…