SMI Executive Summary

Prepared For

TABLE OF CONTENTS

Table of Contents

SAFETY MATTERS..............................................................3

INTRODUCTION TO SMI..................................................4

QUALIFICATION STATEMENT.........................................9, 10

ORGANIZATION CHART...................................................12

MANUFACTURE CAPABILITIES......................................13

WARRANTY STATEMENT..................................................14

RECENT PROJECTS...........................................................15

EQUAL EMPLOYMENT OPPORTUNITY.......................16

CERTIFICATES OF INSURANCE.....................................20

PROJECT MANAGEMENT PLAN....................................23

SUBCONTRACTORS & PARTNERS.................................24

EXECUTIVE SUMMARY......................................................26

RATES......................................................................................11

SAFETY MATTERS

Safety First

DATE: January 5, 2015

To: SMI Employees

RE: SMI Safety Policy

SMI Sign Systems is proud to reaffirm commitment to safety in 2015. As the President, I

have charged Tom Stacey and Dave Ehrenreich with the responsibility of executing our safety

policy on behalf of the company.

It will be executed without exception, and all employees - regardless of title or position in the

company - will be held accountable for their performance.

Please contact me with any concerns or questions at (301) 468-1132, or via email at

[email protected].

Sincerely,

Max Aronow, President

3

SMI Sign Systems Manufacturing Team

Introduction to SMI

SMI Sign Systems, Inc. was originally founded in 1989. The company experienced

tremendous growth due to consistent quality and creative designs, combined with cost-

effective value engineering. Since its inception, SMI has emerged as a premier sign solutions

provider in the Mid-Atlantic region and has established an unparalleled precedent in both

name recognition and reputation.

Our dedicated staff continues to strive towards excellence in the sign industry. We have not

forgotten the foundation on which the company's success is based: customer service,

quality, on-time delivery, and value engineering. Our passion for sign manufacturing attracts

the brightest and most creative staff, eager to serve and provide solutions for your signage

needs.

In 2006, SMI acquired long-established exterior sign company, CFS Signs, and extended its

array of sign products to provide fabrication, installation and service for exterior signs, both

illuminated and non-illuminated.

Headquartered in Frederick, Maryland, SMI provides manufacturing and sign program

management services nationally and internationally. SMI has a variety of equipment and

personnel to serve the needs of our clients. With an emphasis on ADA compliant interior

signs and illuminated/non-illuminated exterior signs, SMI also provides directional and way-

signage, lobby directories, reception signage, and digital printing along with a variety

of traditional signs, banners, traffic control, and parking sign solutions.

SMI's success could not have been achieved without the trust and loyalty of our many high

procorporate accounts. We hope to have the opportunity to serve your organization's

needs, both now and in the future.

Introduction to SMI

4

SMI Sign Systems Manufacturing Expantion

Introduction to SMI

Introduction to SMI

5

SMI Sign Systems, Inc. recently purchased of a 30,000 square foot manufacturing facility

on 10 acres of property at 4990 Winchester Blvd. in Frederick, MD. The building, which

was constructed in 1991, offers highly functional manufacturing space and is located

one mile from the company headquarters. This additional facility provides SMI with over

45,000 sqft of manufacturing space.

With zoning approval for two additional 24,000 square foot buildings, SMI intends to invest

in upgrades to the property to help foster the rapid growth of the company. SMI will

continue to operate interior sign manufacturing and digital printing out of its 15,000 square

foot facility at 3903 Cornell Place in Frederick, MD. Manufacturing of exterior signs will be

transferred to the new Winchester facility.

Max Aronow, SMI’s Owner/President remarked, “Expanding our facilities expands the

capabilities of our skilled staff and facilitates greater focus to our primary disciplines.”

Aronow is also the President of the Maryland Sign Association and Vice President of the

United States Sign Council.

SMI Executive Team

With more than two decades of operational and management experience in the sign industry,

Max Aronow has developed a sharp eye for how to expand his company's footprint in

architectural signage as a full-service design-build sign company. As an entrepreneur who

built his business based on quality, on-time delivery and the highest level of customer service,

he continues to embrace evolution and growth to move his company forward.

Max's clients range from pharmaceutical giants like AstraZeneca/Medimmune to regional

developers and local small businesses. Under his dedication and leadership, he has steadily

guided the growth of SMI and currently employs a staff of 38 with $4.6 million in annual sales.

Max honorably served in the United States Marine Corp and was assigned to the Presidential

Helicopter Squadron during the Reagan Administration. He currently sits on the Executive

Board of the United States Sign Council and is the President of the Maryland Sign

Association.

A 31 year sign industry veteran, Tom has held various sales, project management, account

management and executive management positions throughout his career, and is currently

Vice- President, General Manager of SMI Sign Systems, Inc., joining the company in

September, 2011.

He has extensive leadership experience related to many notable rebranding programs during

his career, such as: TD Bank's acquisition of Commerce Bank in the Mid-Atlantic region, as

well as the rebranding of TD Bank north to the new TD Bank brand in the New England region;

the Capital One acquisition of Chevy Chase Bank, as well as the Wells Fargo Bank acquisition

of Wachovia Bank in the Washington, DC metropolitan region; and the AutoZone acquisition

of Chief Auto Parts stores throughout California and Arizona. Tom has a lengthy business

relationship with Image Resource Group, participating in a number of rebrand programs,

such as TD Bank, Macy's rebrand of the Hecht's department stores, the Public Storage

rebrand, and current Sunbelt Rentals projects.

Additionally, Tom was the sign consultant to Charles Schwab, Inc., during their aggressive

branch expansion years and has managed the signage planning and implementation for a

number of other national and regional accounts, including numerous bank clients. He was

National Sign Manager for Fortune 500 retailer AutoZone, Inc. from 1993 to 1996. During his

time with AutoZone, new store growth rate averaged over 300 stores per year. Tom has

handled in excess of 100 municipal sign variance cases throughout the USA, with a greater

than 90% success rate. He was a member of the Board of Directors for the Business Identity

Council of America (BICA) from 1994 to 1995.

MAX ARONOW, president

TOM STACEY, vice-president, general manager

6

SMI Executive Team

Warren has been in the signage industry for 16 years, starting in the digital signage segment

and ultimately moving to the more traditional side of the industry. He has held various roles,

from National Sales Manager to Vice President of Sales and Client Services and is currently

the Business Development Director for SMI Sign Systems, Inc.

Aside from Warren's expertise in sales and business development, his principal strength is in

the oversight, management and implementation of major account signage systems. He

managed the implementation and rollout of campus-wide interactive and non-interactive

digital signage systems for the Georgia Tech University technology campus in Atlanta, GA

and was responsible for developing consensus of system design and functionality from

multiple stakeholders within all departments. Additionally, Warren led the project

development and implementation for complete facility-wide roll out of digital signage systems

for Walter Washington Convention Center, Washington, DC, and was responsible for

permitting, interface with electrical contractors, DC Government team and multiple

equipment vendors.

He also successfully managed the development and implementation of a cohesive system

and roll out plan for campus-wide digital signage and waysystem between multiple

health care institutions for the Texas Medical Center in Houston TX. He was accountable to

stakeholder teams from individual institutions, each seeking a unique system.

David has over 25 years of hands-on experience in the signage industry ranging from local to

national branding. He started as a production associate and has performed every role in the

industry since from sales to project management to installation and is now the Director of

Operations at SMI after joining the in 2011.

He ran his own sign company for 8 years where he directly handled sales, design, project

management, production, installation, and training of all personnel. He has extensive

experience in design build projects and has managed many large DC School Renovation

Projects as well as assisted in the TD Bank Conversion with Tom Stacey. He utilizes his vast

experience on a daily basis running the production and installation department as well

as assisting in estimating and design to ensure SMI produces to their high quality standard.

WARREN ROSEN, business development director

DAVE EHRENREICH, director of operations

7

SMI Executive Team

Renee has successfully managed signage projects for multi-location national retail clients for

over 15 years, including CVS, Wells Fargo Bank, Citibank, Bank of America, Sprint, Ace

Hardware, True Value Hardware and Kaplan College. One sign and notable project is

her management of the Citizens Bank exterior rebranding initiative, which included 78

locations in the Pittsburgh, PA region and 120 locations in Philadelphia, PA and surrounding

areas. Renee was responsible for obtaining permits and property owner approval,

coordinating sign installations to meet scheduled timeline and worked with the Citizens Bank

Real Estate department to coordinate electrical service for new products and fascia repairs.

Renee utilizes her outstanding ability to make decisions based on logic, experience and

knowledge of expectations, to successfully supervise project management staff, coordinate

multiple projects simultaneously, while successfully delivering on-time and on-budget

project outcomes.

Tricia Aronow, Director of Project Management

Kristina Esterheld, Project Management

Eric Tapp, Field Project Manager

Mike Buchner, Director of Design

Dechiele Huntsberry, Office Manager

James Winkler, Production Manager

RENEE RANDAZZO, sr. project manager

ADDITIONAL KEY PROJECT PERSONNEL

8

STEVEN E. APPLEGATE, account executiveSteve began his work in the sign industry in 2007 with custom neon fabrication and sign

service. He moved from New Jersey in 2011 to start his own company in Mt. Airy,

Maryland. With years of extensive experience in manufacturing and installation of

signage, he now handles all aspects of Sales and Account Management for SMI Sign

System, Inc.

Qualification Statement

- Design and Creative Services

- ADA Compliance Assessments

- Code Investigation and Permit Acquisition

- Fabrication/Manufacturing of Interior and Exterior Signs and Graphics, Illuminated and

Non-Illuminated

- Signage Repair and Maintenance

- Surverys and Installation

President, Max Aronow

V.P., General Manager, Tom Stacey

Director of Operations, Dave Ehrenreich

Director of Business Development, Warren Rosen

Director of Project Management, Tricia Aronow

Director of Design, Mike Buchner

3 Designers

3 Project Managers

14 Production Associates

10 Installation Technicians

2 Administrative Associates

Installation Vehicles: 76’ Crane Truck, 52’ Crane/Bucket Combination Truck, 55’ Bucket, 2

Pick-Ups, 4 Cargo Vans, 16’ Trailer

Business Classification: Veteran Owned Small Business

Dunn & Bradstreet Rating: 785116286

OSHA Incident Rate: 0.00

Contract Completion Record: 100%

Subcontractor Completion Record: 100%

2010 Sales: $2.9 Million





Projected 2015 Sales: $5.3 Million

Federal Tax ID #: 52-1648547

SERVICES OFFERED:

YEARS IN BUSINESS: 26

CORPORATE STRUCTURE:

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Qualification Statement

Maryland: Sign Manufacturing #10707388

Virginia: Sign Manufacturing #2705143709

West Virginia: Sign Manufacturing #Wv050795

Washington DC: Sign Manufacturing #410514000135

Jacquelyn Watson: Buch Construction (571) 271-1372

Kurt Anders: Coakley Williams (240) 200-1007

Christopher Winters: HITT Construction (202) 623-7335

Nicholas Coleric: StructureTone (571) 733-6702

Single Limit: $300,000.00

Aggregate: $1,500,000.00

Insurance Coverage: Commercial General Liability

Each Occurance: $1,000,000.00

General Aggregate: $2,000,000.00

Products-Comp/OP AGG: $2,000,000.00

Umbrella Liability:

Each Occurrence: $9,000,000.00

Aggregate: $9,000,000.00

SMI has an established Safety Policy. 2014 EMR Rating: 0.96%

SMI is a growing, healthy corporation and has never petitioned for bankruptcy,

failed in a business endeavor, defaulted of been terminated from a contract, never been

debarred or precluded from bidding public work, nor had a claim against our Company

in a court of law for defective, improper of non-conforming work or failed to comply with

warranty obligations.

LICENSES:

CLIENT REFERENCES:

TRADE REFERENCES: available upon request

BOND CAPACITY: aegis security insurance company, rated A by am best

SAFETY:

MISCELLANEOUS:

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Rates

INSTALLATION & SERVICE RATES

NOTES:

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1 MAN - PICKUP/VAN

2 MEN – PICKUP/VAN

1 MAN – BUCKET TRUCK

2 MEN – BUCKET TRUCK

2 MEN – CRANE TRUCK

2+ MEN – CRANE TRUCK

SURVEYS

INSTALLATION BEYOND

50 MILE RADIUS

RATES APPLY TO TRAVEL, ONSITE

INSTALLATION, SERVICE LABOR

AND EQUIPMENT.

MOST STANDARD SERVICE CALLS

REQUIRE 1 MAN/BUCKET TRUCK

@$95.00/HR WITH 2 HR MINIMUM

STANDARD

$95.00/HR

$135.00/HR

$110.00/HR

$150.00/HR

$165.00/HR

$195.00/HR

$195.00

MINIMUM

SUBJECT TO

FUEL

SURCHARGE

$0.85 PER MILE

OVER 50 MILES

OVERTIME

$142.50/HR

$202.50/HR

$165.00/HR

$225.00/HR

$247.50/HR

$292.50/HR

DOUBLE-TIME

$180.00/HR

$270.00/HR

$220.00/HR

$300.00/HR

$330.00/HR

$390.00/HR

DESIGN & ARTWORK RATES: $85/HOUR

Organization Chart

max aronowpresident

tom staceyvp, general manager

dave ehrenreichdir. manufacturing

warren rosendir. businessdevelopment

mike buchnerdir. design

tricia aronowdir. projectmanagement

10 installationtechnicians

5 accountmanagers 3 designers

3 projectmanagers

14 productionassociates

2 administrativeassociates

ORGANIZATION CHART

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MANUFACTURE CAPABILITIES & CAPACITY

Capabilities & Capacity

In-House Manufacturing Capabilities

15,000 square foot Manufacturing Facility located in Frederick, MD and recently purchased

additional 30,000 square foot building on 10 acre parcel. Sign manufacturing departments

include routing, metal fabrication, electrical wiring, paint (two spray booths), plastics, vinyl,

digital graphics, photopolymer, laser, assembly and shipping/receiving.

Partial List of Outsource Manufacturing Resources

Facilities | Location | Square Footage | Specialties

Alabama | Approximately 60K with outside storage | Full service sign fabrication including

awnings, canvas, neon and digital graphics

Texas | Approximately 75K with dry and outside storage | Custom Fabrication, Stainless

Steel, Ful lservice and specialty architectural fabrication

Georgia | Approximately 50K | Custom Fabrication, Full service and specialty architectural

fabrication, canopies, steel and aluminum fab

Georgia | Approximately 50K | Custom sign fabrication, Letters, cabinets, Vacuum Forming

Michigan | Approximately 25K | Interior ADA, Full service interior and directories

South Carolina | Approximately 50K | Custom Fabrication, Full service standard sign

fabrication, Stainless steel, steel fab

Pennsylvania | Approximately 100K | Custom Fabrication, Stainless Steel, Specialty

signage

California / Nevada |Approximately 40K | Custom Fabrication, Full service and specialty

fabrication, steel and aluminum fab, letters

Puerto Rico |Approximately 50K | Full service sign fabrication and Installation, engineering

custom fabrication

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WARRANTY STATEMENT

Warranty Statement

We hereby warranty all parts and labor included in the fabrication of any exterior signs for

which SMI Sign Systems, Inc. has manufactured/supplied for a period of one (1) years, from

the date of shipment, with the following exceptions:

Proper Procedure in Case Of Failure: Notify SMI Sign Systems, Inc. in writing of any failure

regarding deformation or deterioration of the signs beyond normal weathering. In the event of

our failure to comply within a reasonable time after being notiin writing, we collectively

and separately do hereby authorize the owner to proceed to have defects repaired and made

good at our expense and we will pay the cost and charges, therefore, immediately upon

demand.

Instances which might affect the validity of this warranty: Damage to lluminated and/or

electrical components and /or power supplies due to severe weather including but not limited

to electrical shorts, power surges, damage by others, acts of terrorism, vandalism, war or

natural disaster may affect this warranty.

We agree to repair or replace components that fail in materials or workmanship within the

speciwarranty period. Ordinary wear and tear and unusual abuse or neglect, together

with any other which may be damaged or displaced in so doing. Failures include but are not

limited to, damage to illuminated and/or electrical components and /or power supply due to

severe weather. This warranty shall be in addition to and not a limitation of, other rights the

Owner may have against the contractor under requirements of the contract documents.

Max Aronow, President

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NOTABLE RECENT LARGE PROJECTS

Recent Projects

•AstraZeneca/MedImmune Multi-Location RetroGaithersburg, MD, Buch Construction,

2014-2016, $2,000,000 Interior ADA Signage, Digitally Printed Graphic Wallcoverings and

Decorative Glass Film

•The World Bank, Washington, DC, Forrester Construction, 2013-2014. $335,000

Interior ADA Signage, Exterior Signage and WaySignage.

•GSA Headquarters Refresh, Washington, DC, Whiting-Turner/Walsh Joint Venture, 2013-

2014. $240,000

Interior ADA Signage, WaySignage and Digitally Printed Graphic Wall Coverings

•UMUC Inn & Conference Center, Hyattsville, MD, Holder Construction, 2013-2014. $106,000

Interior ADA Signage, Illuminated Lounge Signage and WaySignage

•Citron Apartments, Silver Spring, MD, Foulger-Pratt Construction, 2013. $96,000

Exterior Illuminated Building ID Signage, Full Building Interior Signage, Custom Window

Graphics

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Recent Projects

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Recent Projects

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Recent Projects

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EQUAL EMPLOYMENT OPPORTUNITY

Employment Oppotunity

SMI Sign Systems, Inc. provides equal employment opportunity to all persons regardless of

race, color, religion, sex, national origin, age, disability or any other characteristic protected

by law. Therefore, employment practices shall not be inor affected by virtue of an

applicant's or employee's race, color, religion, sex, national origin, age, disability, or any other

characteristic protected by law. In addition, it is SMI's policy to provide an environment that is

free of unlawful harassment of any kind, including that which is sexual, age-related, or ethnic.

This policy governs all aspects of employment, promotion, assignment, discharge, and other

terms and conditions of employment.

Sexual harassment is a form of sex discrimination, is unlawful, and will not be tolerated. It is

SMI policy to provide a work place free from sexual harassment and the company strictly

prohibits it's employees from engaging in sexual harassment. SMI likewise prohibits

retaliation against any employee for reporting sexual harassment or for asserting his or her

right to work in an environment free from sexual harassment.

NON-DISCRIMINATION POLICY

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Certificate of Insurance

20


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Management Plan

PROJECT MANAGEMENT PLAN

PROJECT MOBILIZATION DESIGN

MANUFACTURING

INSTALLATION

CLOSEOUT

sign package reviewsignage site review

site recommendation packagesubmittal for approvaltechnical surveys

jurisdictional requirementslandlord requirements

permit acquisitionmaterial acquisition

manufacturingquality control

removal & disposal ofexisting signage

installation of signage

post-conversion punchlistwarranty and o&m

closeout paperwork

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*NOTICE TO PROCEED

*COMPLETION

SUBCONTRACTORS & PARTNERS

Subcontractors & Partners

Through our many years of operation and countless projects, SMI Sign Systems, Inc. has

been fortunate to develop a vast network of highly qualiand reliably performing suppliers

and subcontractors. We have forged long-standing, synergistic relationships with many of

them. These companies have partnered with us to eagerly provide their services and assist

us in tackling the most challenging projects. They have been instrumental in helping us

deliver exceptional results to our clients.

Following is a roster of pre-screened and qualivendors/suppliers and subcontractors we

are prepared to utilize.

Martin Supply Co., Inc.

Baltimore, MD.

SMI Sign Systems, Inc. has been doing business with Martin Supply for may years. They

provide a wide array of sign-related products for everyday use in our manufacturing plant,

such as ballasts, transformers, sockets, vinyl, paint and miscellaneous sign making

materials.

Pioneer Supply

Linthicum, MD.

A long-established sign supply distributor, they have been a supplier of sign making materials

to SMI for many years. We purchase SignComp aluminum extrusions and LED lighting

components which we use in the manufacturing of illuminated signs.

Eastern Metal Supply

Charlotte, NC.

A reliable, long-time supplier to SMI for sheet aluminum and metals, extruded aluminum and

various metal products for use in our sign fabrication process.

Harbor Supply

Sudlersville, MD.

Harbor is a supplier of plastics, vinyl and other sign substrates, paint, digital printing

supplies and many other sign making supplies to SMI to use in our production of a variety of

commercial signage.

VENDORS/SUPPLIERS:

24

Subcontractors & Partners

Note: The extent these manufacturing subcontractors will be utilized are subject to

determination based on the scope of our project award. Other qualisubcontractors may

be added, if needed. Any and all manufacture subcontractors utilized by SMI Sign Systems

will conform to all sign speci and quality standards and shall be quality control

inspected by SMI, to ensure compliance to speciand quality expectations:

Image Resource Group, Inc.

Columbia, SC.

Strategic Business Partner. SMI personnel have successfully partnered with Image Resource

Group for many years, involving numerous nationally recognized brand identity programs.

Tom Stacey, SMI Vice-President & General Manager, has a lengthy partnering relationship

with Image Resource Group, participating in a number of signibank signage conversion

and rebrand programs, such as multiple TD Bank initiatives, the Macy's rebrand of the Hecht's

department store chain, the Public Storage rebrand, as well as implementation of Sunbelt

Rentals brand signage at multiple MD and VA locations. Image Resource Group also has

international partners and resources for international signage work. They provide brand

implementation services, including facility audits, design services, broad project

management capabilities and facility repairs and upgrades.

FaceCrafters, Inc.

Little Rock, AR.

Wholesale manufacturer of high-quality thermos-formed sign faces. They combine old-world

craftsmanship with state-of-the-art molding and face decoration techniques. They have

proven to be a reliable and efmanufacture subcontractor to SMI for several years.

Gemini Letters and Signs

Cannon Falls, MN

Wholesale to the trade. Over 30 years in business. Gemini has multiple manufacturing plants

in the US. They are the world's largest manufacturer of plastic and metal dimensional letters.

Specializing in injection molded letters, formed plastic, cast metal and fabricated ornate

metal letters. Gemini is known in the industry for their impeccable quality and reliable service.

SMI has had a business relationship with them for over 20 years.

MANUFACTURE SUBCONTRACTORS:

25

EXECUTIVE SUMMARY: needs and solutions

Executive Summary

SMI Sign Systems, Inc., a Veteran owned small business since 1989, has established an

industry reputation for successfully handling the signage design, manufacturing, installation

and related service needs of our diverse national client base. Our ongoing mission has

always been to provide exemplary service and be a consistent and dependable resource for

our customers. Having performed extensive work throughout most every vertical market, we

believe we have proven ourselves to be a reliable partner. We understand the needs of

Ingevity to be the following:

Basic Needs:

Provide signage design, permitting, manufacturing and installation services for any

and/or upgrades.

Client would like to work with a Sign Vendor that has the manpower, equipment

requirements of the organization. A sign vendor that will provide consistent quality

manufacturing ensuring proper representation of the new image.

The Sign Vendor will handle all permitting, required CAD drawings, obtaining

approvals, public notices, acquiring signatures, submittal of applications for variances,

attend hearings, or meetings and delivering copies of permits.

The Sign vendor will either self perform installation and/or use the sub-contracted services of

experienced and qualified installers that have a proven track record and existing relationship

with the sign vendor. The installation teams will at all times comply with any request made by

the client’s project manager.

The Sign vendor will be a stable company that will consistently provide maximum

value for all expenditures.client’s

Solution to the Basic Needs: Utilize our successful Project Management Model

26

location. Additional services on an a needed basis for technical surveys, maintenance,

and proven experience to provide seamless services, coordination and cooperation with the

EXECUTIVE SUMMARY: needs and solutions

Executive Summary

SMI Sign Systems has been a preferred vendor for many national accounts in both the

government as well as private sector and has proven that we can meet the design, production

and installation needs of our clients; on time and on budget. We did so by implementing our

Project Management method which utilizes team members' best attributes to contribute to

the success of a project led by a principal of the company.

Advanced Needs:

A:To work with a Sign vendor that understands the high expectations of the client for

consistent high quality deliverables.

B:To work with a Sign vendor that strives for diversity inclusion in all business endeavors.

C:To work with a Sign vendor that will perform as a part of the client’s team.

D:To work with a Sign vendor that takes corporate, social and environmental policy seriously!

Solution:

SMI Sign Systems will utilize our proven and successful project planning and management

process to ensure complete adherence to all contractual requirements; while our dedicated

team of trained experts will endeavor to provide total client satisfaction. We recognize that

our clients have a choice in selecting a vendor and we will consistently work to warrant that

you can trust.

Max Aronow

President

Tom Stacey

Vice President/General Mgr.

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Documents

SMI Executive Summary