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Outcome of impact assessments
• Less than 50% of industrial partners use the publicly funded applied research projects strategically
• Only about 22% of SMEs participating in EU research programs are strategic innovators
• Most academics engage with industry to further their research rather than to commercialise their knowledge
• Results are not exploited because projects were not designed for exploitation
• There is a strong relationship between internationalisation and innovation, but SMEs are not aware of internationalisation support programmes.
• The information environment of (European) R&D programmes is unattractive and repelling to SMEs
The SME Instrument is special • It is aimed at reducing the risk and bridging the funding gap = ”valley of
death” between research grants and private investments, in order to strengthen European competiveness
H2020 SME instrument ”bridge”
”Death Valley” =
High RISK
the ”Password” to cross the bridge:
Question: Does this solution have a potential to become a big business and does it solve a real problem for many
potential customers ?
Password: Yes !:
Why participate?
Horizon 2020
• To compete among the best European companies
"Champions league" with only very few winners,
quality label based on a rigorous assessment
• Visibility at European level
• Possibility to receive business/management coaching
• Networking possibility with investors and customer
networks
• Preferential treatment for subsequent financing (EU
Financial Instruments: loan and equity facilities)
6
Phase 1: Concept and feasibility assessment
Phase 2: R&D, demonstration,
market replication
Input: Idea/Concept: "Business Plan 1"
(~ 10 pages) 10% budget
Activities:
Feasibility of concept Risk assessment
IP regime Partner search Design study
Pilot application etc.
Output: elaborated "Business plan 2"
Input: "Business plan 2" plus description of activities under Phase
2 (~ 30 pages) 88% budget
Activities: Development,
prototyping, testing, piloting,
miniaturisation, scaling-up, market
replication, research
Output: "investor-ready Business plan 3"
Lump sum: 50.000 €
70%
~ 6 months
No direct funding
Phase 3: Commercialisation
0.5-2.5 M€ EC funding al 70%
~ 12 to 24 months
Promote instrument as quality label for
successful projects
Facilitate access to private finance
Support via networking , training, information,
addressing i.a. IP management,
knowledge sharing, dissemination
SME window in the EU financial facilities (debt
facility and equity facility)
Possible connection to PPC (and PPI?)
10% success 30-50% success
Phase 3 = 2% budget
• Targeted at all types of innovative SMEs showing a strong ambition to develop, grow and internationalise
• Only SMEs will be allowed to apply for funding and support
• Single company support possible
• No obligation for applicants to sequentially cover all three phases; each phase open to all SMEs
• 70% funding (exceptions possible)
Main features
8
Article 18(2) Regulation
•[…] a dedicated SME instrument that is targeted at all types of SMEs with an innovation potential, in a broad sense, shall be created under a single centralised management system and shall be implemented primarily in a bottom-up manner via a continuously open call […]
• Implemented centrally by one agency (EASME)
• Bottom-up approach within the frame of the societal challenges and enabling technologies each SC & LEIT defines a broad topic
• Continuously open call with around 4 cut-off dates per year: First cut-off for Phase 1 June 2014; first cut-off for Phase 2 in October 2014.
Implementation
9
Coaching in practice
• Objectives: Enhance the commercial potential and impact of SME participation in the dedicated H2020 instrument Achieve tangible organizational change Leave a legacy, H2020 to become the stepping stone to sustainable high growth
• Delivered by high calibre individuals with substantial experience in working in or with high growth businesses at a senior level (Coaches are independent of EEN)
• Accessible through the regional EEN which will support the coach by linking the SME to EEN and regional/ national support services
EEN Enterprise European Network
Coaching in practice
• Voluntary coaching offered in Phase 1 and Phase 2:
Phase 1 – 5 coaching days
Phase 2 – 10 coaching days
• Coaches will drive the performance of the organization by working with the senior management team
• Coach suggestion provided by the EEN, but final selection by the SME
• Coach and SME to decide a coaching plan in Phase 1. A summary of coaching foreseen for Phase 2 will form part of application to Phase 2
• Coaching paid in addition to Phase 1 and Phase 2 contribution
Phase 1 proposal status 18/06/2014 2.666 proposals received (our estimation was 2.500) theoretical success rate: 6.2% 2507 single company applications 119 consortia with 2 SMEs 34 with 3 SMEs 6 with 4 SMEs
Topic
Proposals Max. project
fundable
Max.
success
rate
ICT 37: Open Disruptive Innovation Scheme
885
30
3.4%
NMP 25: Accelerating the uptake of nanotechnologies, advanced materials or
advanced manufacturing and processing technologies by SMEs
305 14 4.6%
BIOTECH 5: SME boosting biotechnology-based industrial processes driving
competitiveness and sustainability
73 2 2.7%
LEIT Space-SME
128
5
3.9%
PHC12 :Clinical research for the validation of biomarkers and/or diagnostic
medical devices
213 44 20.7%
SFS8: Resource-efficient eco-innovative food production and processing
BG12: Supporting SMEs efforts for the development - deployment and market
replication of innovative solutions for blue growth
129
49
6
2
4.6%
4.1%
SIE 1: Stimulating the innovation potential of SMEs for a low carbon and
efficient energy system
372
22 5.9%
IT.1: Small business innovation research for Transport 229
24 10.5%
SC-5-20: Boosting the potential of small businesses for eco-innovation and a
sustainable supply of raw materials
241 11 4.6%
DRS17-Protection of urban soft targets and urban critical infrastructures 42 4 9.5%
Number of received proposals per topic, maximum number of fundable projects under this cut-off and
theoretical maximum success rate per topic
Info on proposals
• Do proposals describe the disruptive / breakthrough potential in sufficient detail?
• Can you sufficiently assess the level of market disruption?
• Did you see a predominant market/sector addressed by the proposers?
What is innovation?
• New solutions to existing problems
• New technology or re-use in an innovative way of existing technologies as a solution to unmet needs (e.g. Tetrapack, laser for bio-medial applications)
• New disruptive markets (e.g. iPad, Skype)
The common denominator
There has to be a market
Solve a relevant problem &
easy to use for the customer
and easy to produce for the firm
Business model – technical solution possible and better than alternatives
There has to be a market
Solve a relevant problem &
easy to use for the customer
and easy to produce for the firm
Business model – technical solution possible and better than alternatives
...and the customers shall
be willing to pay
...therefore competitor
knowledge is essential
Customers shall know about the product – and it should be easy
to deliver
Only competent
management can deliver
The common denominator
Common mistakes
• Users identified / match users’ needs / demand
• Give data/evidence
• Market: good understanding of market and competitors
• Size, growth, competitve analysis (why users should prefer the new solution?)
• Ambition (“my company will hire 10 new emplyoees”)
• Business model clear (who pays what)
• Inconsistency with description and TRL
• IPR / freedom to operate / protection of market
• Risk analysis
• Prove capacity of the SME to transform the idea into success (resources, network, skills, commercialization network … not just CVs)
• Not instrument for “validating an idea”, not instrument to seed a start-up
Useful links
• EASME SME Instrument
• http://ec.europa.eu/easme/en/horizons-2020-sme-instrument
• FAQ
• http://ec.europa.eu/easme/sites/easme-site/files/documents/FAQ_SME_Instrument_Expert_Evaluators_0.pdf
• PHASE 1. LIST OF BENEFICIARIES
• http://ec.europa.eu/research/participants/portal/doc/call/h2020/h2020-smeinst-1-2014/1637612-sme-instrument-phase1-beneficiaries_en.pdf
• PHASE 2. LIST OF BENEFICIARIES
• http://ec.europa.eu/research/participants/portal/doc/call/h2020/h2020-smeinst-2-2014/1637611-sme-instrument-phase2-beneficiaries_en.pdf
Technology readiness levels (TRL)
• TRL 1 – basic principles observed
• TRL 2 – technology concept formulated
• TRL 3 – experimental proof of concept
• TRL 4 – technology validated in lab
• TRL 5 – technology validated in relevant environment (industrially relevant
• environment in the case of key enabling technologies)
• TRL 6 – technology demonstrated in relevant environment (industrially relevant environment in the case of key enabling technologies)
• TRL 7 – system prototype demonstration in operational environment
• TRL 8 – system complete and qualified
• TRL 9 – actual system proven in operational environment (competitive
• manufacturing in the case of key enabling technologies; or in space)