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<2015 AmCham HR Workshop: Company’s Success Story> 1 Purple Promise Eun-Mi, Chae FedEx – Korea Apr.2 nd , 2015

SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

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Page 1: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

<2015 AmCham HR Workshop: Company’s Success Story>

1

Purple Promise

Eun-Mi, Chae

FedEx – Korea

Apr.2nd, 2015

Page 2: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

2

FedEx 1973

Established: Apr.17, 1973

Memphis, TN, US

Hub-and-spoke system

186 packages

25 cities in US

14 falcon Jets

389 employees

Early days are legendary

Page 3: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

3

FedEx Express Today

World largest express transportation

company

More than 4.0 million packages daily

More than 220 countries and

territories

666 aircraft

More than 160,000 employees

More than 18,000 employees and

contractors in Asia Pacific

<As of Mar 2015>

Page 4: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

4

People Philosophy

“Federal Express, from its

inception, has put its people first

both because it is right to do so

and because it is good for

business as well.”

Frederick W. Smith, Founder, Chairman & CEO, FedEx Corporation ‘Hub & Spoke’

Page 5: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

5

Living PSP : Delivering Service Excellence

Satisfied people deliver outstanding service

Loyal customers result in more profit ensuring our success

Putting our People first!

Customers value outstanding service and remain loyal

Page 6: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

6

People : Our Most Important Resources

Corporate programs & policies

Treating with respect and dignity

New Hire Orientation

Performance Appraisal System

Survey-Feedback-Action

Reward and recognition

Bravo Zulu

Promotion from Within

Tuition Assistance

Guaranteed Fair Treatment Procedure

Page 7: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

7

Bravo Zulu : “Well Done!” B

ra

vo

Zu

lu

Recognizes employees

who go above and beyond

It can be: – A verbal recognition in a

public forum

– A memorandum with the

Bravo Zulu insignia affixed

– A monetary reward from

USD 100 ~ 1,000

Page 8: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

8

Home Grown Talent : Promotion from Within

Provides opportunities

Posts every job available in

every country every Friday

Goes for external

candidates when cannot be

filled internally

Page 9: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

9

Guaranteed Fair Treatment Procedure

Facilitated by HR

Ensures employees get a

fair hearing and grievance

addressed to management

Employees have to: – Attempt to resolve the issue

with their managers

– Go to a higher level or all

the way to the top if it can

not be solved by managers

Page 10: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

10

FedEx Plane Named After Employee’s Child

Page 11: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

11

Employee Communications

Page 12: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

12

Retaining Good People

Internal

Employee

Communications

Employer

Brand

Award &

Recognition

Company

Brand

Customer

Services

Advertisement

External

Page 13: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

13

Best Employer Award – Worldwide

FORTUNE Magazine: ‘World's Most Admired Companies’ list (#12 in 2015, within top 20 since 2001)

Forbes Magazine: America’s Most Reputable Companies (#18)

World’s 25 Best Multinational Workplaces (#16)

100 Best Corporate Citizens

Page 14: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

14

Best Employer Award – Korea

Hankook Ilbo Award (2006-2007)

AON Hewitt’s Best Employer Award

◦ No. 7 (2001)

◦ No. 9 (2003)

◦ No survey (2005)

◦ Top 10 (2007)

◦ Top 10 (2009)

◦ Best Employer for Women (2011)

◦ Best Employer for Generation Y (2013)

◦ Top 10 (2015)

◦ Best Employer Asia Pacific (4 times)

Page 15: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

15

FedEx Korea Facts

Operation Established 1988 (FedEx Korea)

Headquarters Seoul, Korea

FedEx Personnel 844 Employees

Countries Served 220 Countries

Flight Gateways Incheon International Airport (ICN)

Aircraft Operations In/Out Frequency Total – 24 / Week

(B777, MD11, A300)

Flight connectivity Transpacific, Intra-Asia, Europe

Ground Operations 323 Vehicles

Drop-Off Locations 14 Stations, 5 World Service Centers

<As of Mar 2015>

Page 16: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

16

FedEx CSR Programs

Children, Youth, Education, Culture

Safe Kids, Junior Achievement, FedEx Cares Week, ORBIS International

China Earthquake, Indonesia Tsunami, Philippines - Typhoon Haiyan

Page 17: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

17

FedEx Korea CSR Programs

Safe Kids ‘Walk-This-Way’

Junior Achievement : FedEx-JA (ITC)

FedEx Cares Week

Page 18: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

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FedEx Global Citizenship Report

Protection of environment

Reduction of CO2 emissions

Total 397 fleet of hybrid and 404 electric vehicles in 2014

Education on eco-driving

Reduction of paper consumption

Saving of electricity and utility bills

Page 19: SME-Defined Regional Strategies · Brand Award & Recognition Company Brand Customer Services Advertisement External . 13 Best Employer Award – Worldwide FORTUNE Magazine: ‘World's

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Thank you!