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Great overview of inbound marketing for small business
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How to Turn Your Small BusinessWebsite Into aLead Generation Machine
[email protected] 857.829.5655
December 2011
The presentation will begin at two minutes past the top of the hour!
Ask Questions!
• Inbound Marketing
• Live Website Assessment & Free Tips to Generate Leads
• HubSpot Product Demonstration
• Next Steps/ Special Offer
Today’s Agenda
INBOUND MARKETING
The Marketing Playbook
5
The Marketing Playbook IS BROKEN.
CALLER ID
6
Hello
TelemarketingDirect Mail
Email BlastsPrint/Radio Ads
PRPaid Search
VS.
SEOBlogging
Social MediaViral VideosFreemium
Trials
8
VS.
9
Inbound marketing costs 62% less per lead than traditional, outbound marketing.
INBOUND:$143
SOURCE: HUBSPOT, 2011
OUTBOUND:$373
10#inboundsci
SMB ChallengesI’m not that technicalI don’t have time for marketingI don’t have a dedicated staff for marketingI have no idea where to startI don’t have much budget for marketing
I know outbound marketing won’t workI have professional and personal goals…I need increased revenue to meet those goals.
Five years driving leads with Small Businesses6000 customers and 39 countries$65 Million in Venture Capital (from Sequoia, Google Ventures & SFDC)#33 on Inc.500 97.6% retention rate
Inbound Marketing Software
Get Found
$
Inbound Marketing Software
13
Get Found
Convert
$$
Inbound Marketing Software
14
Get Found
Convert
Analyze
Three Great Tips
Title Tags
• Use specific keywords• Keep it short• Make each unique
16
17
CTA & Landing Pages
1. Don’t neglect 96% of your website traffic2. Make it easy to find3. Two CTA’s per page• Don’t neglect 96% of your website traffic
• Make it easy to find• Two CTAs per page• Do not neglect 96% of your
website traffic• Don’t neglect 96% of your website traffic
Blogging
#HubSpotSoftwareOverview
# Does it work?
What We’re Trying to Say is…
23
You just need the right advice and the right software
Does HubSpot Improve Traffic?
Does HubSpot deliver leads?
HubSpot Pricing
26
Get Found
1
Methodology in 3 Proven Steps:success.hubspot.com
Convert
2
Measure What
Matters
3
A Live Website to Optimize & Basic Computer Skills
Concept of a Lead or Ecommerce Shopping Cart
Commitment to Inbound Marketing Methodology
2-5 hours per week for a full 12 months
1
23
44$4,000 to $10,000 Annual Marketing Budget45
Are you a good fit for HubSpot?
6,000+customers
285employees
$65Mfrom VCs
45,000+new leads per month
Thanks for joining us today
30
857.829.5655