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SmartphonesThe Advancement of Mobile Technology in Emerging Markets
Paul LucierResearch In Motion
Smartphone Growth Historical Technology Adoption Rates
• Smartphones have an upgradeable operating system and a platform for application development • Global mobile penetration of 45%• Massive growth expected globally• Early data suggest that Smartphone adoption curve will mirror mobile adoption curve
Global RIM Facilities
Americas
Waterloo Campus
RIM Northfield
Atlanta, GA
Boston, MA
Ft. Lauderdale, Fl
Halifax, NS
Irving, TX
Issaquah, WA
Lincolnshire, IL
Mexico City, Mexico
Mississauga, ON
Ottawa, ON
Redwood City, CA
Rolling Meadows, IL
Sherman Oaks, CA
Asia Pacific
Beijing, CN
Hong Kong, CN
Shanghai, CN
Singapore, SG
Sydney, AU
Tokyo, JP
EMEA
Berlin, DE
Birmingham, UK
Bochum, DE
Brussels, BE
Egham, UK
Eschborn, DE
Glasgow, UK
Madrid, ES
Milan, IT
Paris, FR
Rome, IT
Slough, UK
425 Distribution Partners in over 150+ Countries
Currently Underway
Turkey
Africa
Dubai
Poland
Russia
Carrier
Applications
Platform
Smartphone DynamicsRIM’s Carrier Centric Model
Revenue Opportunities in Emerging Markets
• Carriers own relationship with Customers by owning application platform• Need for Smartphone eco-system to be established locally (systems integration and consumer & business applications developers/extenders)• Government regulations pose challenges to growth
Manufacturer Carrier / Operator Customer
• Consumer
• Enterprise
BlackBerry Smartphones For Business & Consumers
Always On. Always Connected.
BlackBerry: Purpose Built for WirelessBlackBerry Enterprise Server: Wireless Platform
RIM distills complexity- Easy for Carrier to deliver a variety of applications
Extending the Secured Corporate Environment to Wireless
BlackBerry ISV Partner Community – Industry BlackBerry ISV Partner Community – Industry SolutionsSolutions
Health Care & Life Sciences
Government & Law Enforcement
Manufacturing
Financial Services
Real Estate
Professional Services
BlackBerry ISV Partner Community – Business SolutionsBlackBerry ISV Partner Community – Business Solutions
Sales Force Automation
Field Service Automation
Fleet Management & Dispatch
ERP – SCM, HR, Financials, CRM
Unified Communications
Business Intelligence
IT Systems Management
Document Management & Printing
Security & Compliance
BlackBerry ISV Partner Community – Consumer BlackBerry ISV Partner Community – Consumer ApplicationsApplications
Music, Video and Multimedia
Information & News Services
Mapping & Navigation
eCommerce
Travel & Reference Guides
Search, Messaging and Sharing
Games and Entertainment
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Case Study: Compania Argentina De Granos
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Business Challenge:• Compañia Argentina De Granos (CAGSA) wanted agricultural producers in Argentina to have a better way of communicating throughout the supply chain that affects the time to market for their crops• Argentina is second largest country in South America (1 million square miles) with many agri-producers working daily in fields sometimes 125 miles from home but dependant on copper wire connections from home or satellite services
Solution:• CAGSA worked with their carrier, Telecom Personal, and a developer, Syncrologix Mobile Solutions, to adapt Syncrologix’s SmartTasks™ application. Agricultural producers use the application on their BlackBerry® smartphones, which connects with CAGSA’s ERP system, to arrange for grain pick ups, track shipments, request fertilizer and supply delivery and check market and weather conditions.
Results:• CAGSA is perceived as a market leader ‘leap frogging’ many of their Western counterparts• Agricultural producers are more loyal to CAGSA since the system makes them feel secure about their grain shipments• Many agricultural producers use the BlackBerry smartphone for their families, instead of phones• Offers a simple method to offer information and make wireless business transactions.
The BlackBerry solution was accepted by agri-producers because it meant they could always be in touch. Not needing a wire to send an email or make a phone call was a huge advantage to them because they work in the middle of nowhere and had been totally disconnected until they got their BlackBerry smartphones.
- Gaston Kauer, CIO, CTO, COO, CAGSA -
An agricultural broker for agri-producers across Argentina, supplying a variety of information and services to this community of farmers
Thank you!
Questions?