Smartphone usage in india

http://www.microsoft.com/india/accelerator© Copyright Microsoft India Accelerator 2012

Smartphone usage in India

Microsoft Accelerator Research

http://www.microsoft.com/india/acelerator

[email protected]


Key notes about this survey

1. Over 2000 messages were sent and 578 people responded to this mobile survey*

2. Survey respondents were from over 30 cities and towns in India

3. Only 13% of respondents were over 45 years and older

* Only users who participated in this survey from a mobile phone were counted


Samsung & local brands phones were top brands in both used & new Smartphones


Metros have most new phones, nearly 25% of phones in small towns were used

92 86 81 77

8 14 19 23

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

6 Metro cities 6 Emerging cities 10 Smaller cities Other

New Smartphone % Used Smartphone %


Most users were young, but many phones were given as “presents” to parents


Most Indian users had < 10 apps on their phone, only 47% ever downloaded an app


Social networking is the most used app on their phone followed by games


52% of young users have pre-paid data plan, but 44% old users have no data plan


Takeaways for Entrepreneurs

• Target younger users who have pre-paid data plans to get early adopters

• Most Indian users use apps that the phone comes with, many use mobile web, very few download apps

• If you are targeting older users, focus on offline ways to get apps on phone & build apps that don’t need data plans (games, etc.)

Documents

Smartphone usage in india