1

Smartphone Powered Data Centers:

Shifting toward Energy Efficiency

Winnie Shao

Enterprise Segment Marketing Manager

2

Server Ecosystem Gathering Momentum

2009: Internal ARM trials hosting part of website on

ARM® technology

Mid 2010: Calxeda raise $48M

4Q 2011

First release of Ubuntu server Linux for ARM

HP announce Redstone development platform

Applied Micro announce ARMv8 based X-Gene

Oracle announce server C2 JIT / JVM on ARM

2Q 2012

Ubuntu release 12.04LTS server for ARM

First public demo of ARM platform with 12.04LTS,

MAAS, JuJu, OpenStack, node.js, RoR

Dell “Copper” announcement

Mitac GFX Server announcement

October 2012

ARM announces 64-bit processors

Linaro forms software group focused on ARM

powered servers

3

ARM Focuses Where the Server IS the Business

Server infrastructure is primary

generator of profit for social

networking and hosting companies

Server optimization is critical to

maximize revenue and minimize

running costs

Power budget cannot be increased

limiting throughput

Businesses designed to be adopt

new technology

End user owns software assets or can

easily access them from open source

Social Networking

Cloud Hosting

4

One Size Does Not Fit All

5

Time

Perf

orm

ance/J

oule

/$

O/S

Multiple Apps

CPU

Linux O/S

Single Application

Large Core CPU

Virtualization

Linux O/S

Multiple Small CPU’s

Integrated Fabric

Heterogeneous Processing

SoCs

H/W Accelerators

Cloud

Power Efficiency

Distributed

Computing

Servers Will Mimic Mobile SoC Evolution

6

Phase to Date: Awareness Created

All critical software pieces

now in place to enable initial

ARM server platforms to ship

by year end

Commercial grade Linux

OpenStack application software

Java compilers

Intense interest/commentary

across press, analyst and end

user communities

Evaluations of ARM servers

now underway at some tier 1

data centers

7

The Most Relevant Press Comment in Q2…..

“We’re getting very promising results on our tests,” he said.

“What we’re focused on when it comes to CPU selection … is

what can deliver the most useful work per watt per dollar. If

that comes from Intel, Tilera or an ARM vendor, it’s all good

with me.”

According to Frankovsky, all of Facebook’s workloads could

run on wimpy cores.

Frank Frankovsky, VP Platforms, Facebook (Wired, May

2012)

8

Software for 32-bit ARM Servers Exists NOW

LAMP stack running Calxeda.com

Linux + Apache + MySQL + PHP

Common frameworks available

Java/Tomcat, Ruby on Rails,

Python, Perl

OpenStack enabled ARM servers

Dynamically provision new

instances directly onto ARM nodes.

Canonical’s Juju provisioning

a cluster of ARM-based servers

9

Linaro Enterprise Group (LEG)

Existing and new members will

deliver optimized core open-

source software for ARM

servers

Reduces costs, eliminates

fragmentation, accelerates

product time to market

Enables ARM Server vendors

to focus on innovation and

differentiated value-add

www.linaro.org/ser

ver

10

Selected 32-bit ARM Powered Servers

Dell: “Copper” platform based on

Marvell (ARMv7 architecture) silicon

HP: “Redstone” platform using

Calxeda EnergyCore device

(Cortex™-A9 processor)

288 server nodes in a 4U rack space

Deployed in Trystack cloud initiative

Mitac: GFX server based on Marvell

silicon.

11

Cortex-A Series “Low-Power Leadership”

Today 2013 Future

Cortex-A57

Cortex-A15

Cortex-A7

Cortex-A5

Cortex-A8

Cortex-A9

Cortex-A53

- Performance, - Technology leadership

- Best Performance per mW

Unlocking Possibilities

12

Cortex-A57: Performance and Capability

Maximum performance in smartphone power

budget

3x performance of 2012 superphones, running

same applications

Revolutionizing mobile computing

5x the power-efficiency for tomorrow’s tablets and

notebooks

Improved privacy and security framework

10x speed-up in encryption

Enhanced capabilities for enterprise

Enhanced floating point performance

Extended reliability features

Scalability beyond 16 cores

13

Efficiently Scaling the Enterprise

Optional

GPGPU

Mali™-

T67x

CCN-504 Cache Coherent Network

L3

High

Perf.

I/O

Accele

rato

rs

L2

Cortex-

A57

L2 L2 L2

CCN-504 Cache Coherent Network

L3

High

Perf.

I/O

Acce

lera

tors

Cortex-

A53

L2

Cortex-

A53

L2

Cortex-

A53

L2

Cortex-

A53

L2

Maximum per-thread

performance Highest peak performance

High-performance IO

Multi-cluster solutions:16+

cores

Process technology: 28nm

down to 14nm

Throughput optimized Lower total power and size

High aggregate performance

Maximizing throughput/mm2, mW

16 cores, scaling to sea-of-cores

Cortex-

A57

Cortex-

A57

Cortex-

A57

14

Readying 64-bit Server Ecosystem

ARM 64-bit S/W

Development Board

from Applied Micro

Initial software release of tools and Linux code into open

source community scheduled for mid 2012

ARM focused on enabling choice at all

stages of the ecosystem.

Silicon partners

Operating systems

Hypervisors

Optimized application stacks and tools

Partnering with semiconductor licensees to

accelerate availability of 64-bit ecosystem

15

Server Market Disruption Benefits China

1. Tier 1 infrastructure companies willing to adopt solutions

from new silicon and system partners

2. Software written in high level languages (Java, C++) and

owned by end user lessens ties to legacy architectures

100% Linux

No reliance on 3rd party software companies

3. Best performance/watt/$ wins as opposed to pure

performance

4. Diversity brings opportunity for increased innovation and

profitability

16

Summary

ARM and its partners are poised to take advantage of three

disruptive elements

Adoption of open source and end user-owned software libraries

Emergence of new hardware players

Migration away from pure performance to perf/watt/$ as key metric

Initial (32-bit) ARM powered servers will ship into market this

year

Building 64-bit ecosystem ready for mainstream shipments in 2014

Disruption in value chain brings opportunity for China

Semiconductor companies, systems companies, software companies