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SmartLeads.ie carried out a survey of 135 Irish sole traders and SME business owners in March 2010. The survey is on attitudes to business networking as a form of lead generation.
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Business Networking in
Ireland
Survey conducted by
March 2010
Overview• Attitudes to business networking
• Irish Sole Traders & SMEs across all sectors
• Conducted online
• 135 completed surveys
CurrentNetworking
Activity
0 1 2 3 or more
49%
18%21%
12%
Membership of FREE Networking Groups
Number of groups
0 1 2 3 or more
60%
23%
14%
3%
Membership of Subscription-based Groups
Number of groups
0 1 2 3 or more
37%
16%13%
34%
Membership of ONLINE Networking Groups
Number of groups
Future Networking
Activity
Strongly Disagree
Disagree Neither Agree Strongly Agree
2%4%
12%
53%
28%
“In the next 6 months I plan to increase my participation in networking to generate new leads for my business.
Leads Exchange
Networking
“Strongly Disagree
Disagree Neither Agree Strongly Agree
2%
11%
17%
47%
22%
My business would benefit from being part of a networking group in which each member is required to provide leads or referrals to fellow members.
Strongly Disagree
Disagree Neither Agree Strongly Agree
2%
28%
18%
43%
9%
“It would be feasible for me to provide a new lead or referral to another member to match the number of leads or referrals I receive from the group.
Subscription-based
NetworkingGroups
“Subscription-based groups tend to be more productive and better attended because of the financial commitment members have made.
Strongly Disagree
Disagree Neither Agree Strongly Agree
5%
20%
28%
35%
12%
Strongly Disagree
Disagree Neither Agree Strongly Agree
3%9%
16%
52%
21%
“I feel that the cost of some subscription-based business networking groups is prohibitive.
Leads & Sales
27%Average
20%Median
20%Mode
For your business, what is the average proportion of leads or enquiries that becomes a sale?
=>1 Sale for every 4-5 leads
€2,183Average
€1,000Median
€1,000Mode
What is your average sale value per customer?
55%Average
35%Median
50%Mode
What is your average % gross profit per sale?
Strongly Disagree
Disagree Neither Agree Strongly Agree
2% 3%
13%
59%
23%
“I tend to get repeat business and/or referrals from my new customers.
76%Average
40%Median
50%Mode
What is the minimum % return on investment that you would require from a networking group, in order to continue to invest in it?
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