Get Smart Mobile Business Strategies

Mobile is one of the fastest growing and most widespread media channels in the world, making the necessity for businesses, marketers, and publishers to stay informed on mobile developments critical to be profitable in business tomorrow

Brought to you by:

Bridget AyersGet Smart Web Consultingwww.thegetsmartblog.com

Cell Phones

Cell Phone EvolutionThen Now

Phones…And So Much More

Mobile phones have evolved with many new features

Cameras Games Music Internet Access

Smart phones offer even more sophisticated applications

Video Web Applications Business Tools GPS

Some people may feel these are unnecessary add-ons, the results show that in fact these functions are becoming increasingly popular

Top Five Selling Smart Phones – Even in Challenging Economy

1. RIM BlackBerry Curve (all 83XX models)

2. Apple iPhone 3G (all models)

3. RIM BlackBerry Storm

4. RIM BlackBerry Pearl (all models, except flip)

5. T-Mobile G1

Phone Sales

What To Look For When Purchasing a

Cell Phone Price: budget it in, shop around for best price

Ease of use: what’s the learning curve

Features: categorize what you need

Integration: with your existing technology

Scalability: can it grow with the changes

Carrier: don’t settle

Enjoyment: if you hate it you wont use it

Wireless Networks In 2009 Verizon Wireless completed its acquisition of Alltel Corp,

making Verizon Wireless the largest wireless operator in the country with over 30% market share and giving the top-three providers nearly 80% of the wireless market.

Verizon * AT&T * Sprint AT&T the largest number of WiFi hotspots in the country after purchase

of WiFi hotspot operator Wayport for $275 million in 2008

The deployment of 4G wireless technologies will gain significance in 2009, following the 2008 launch by Sprint, Nextel and the announcement by Verizon Wireless that it will start deploying LTE (Long Term Evolution) from late 2009.

IP = data driven (no more purchasing minutes it will be data plans which will mean more video)

Mobile Usage StatisticsIn the U.S. today, there are more than 270 million wireless subscribers – 2008 259 mil +

More Than 2 trillion minutes usedAverage Number of calls a month

All Subscribers 204 Ages 12 & Under 137 Ages 13-17 231 Ages 18-24 265 Ages 25-34 239 Ages 35-44 223 Ages 45-54 193 Ages 55-64 145 Ages 65+ 99

Most requested feature Navigation

Texting Isn’t Just For Kids

In 2008, about 200 million of the 259 million (or 77%) wireless

subscriber lines subscribe to or purchase text-message capability. Of

these, 138 million (or 53% of all mobile subscribers) use text-messaging

on a regular basis.

Q2 2008, mobile subscribers sent or received an average of 357 text-messages per month, compared with 204 phone calls.

The average number of text-messages sent or received has increased 351% (from 79 text-messages sent or received last year)

Not surprisingly, teenagers average the greatest number of text-messages sent or received, at 1,742 messages per month in Q2 2008.

The average number of text-messages sent or received has increased 351% (from 79 text-messages sent or received last year)

Who’s Using SMS to Advertise?

Coca-Cola as of Q2 2008, about one million AT&T and Verizon Wireless customers were actively text-messaging with Coca-Cola as part of their “My Coke Rewards” program.

And short-code marketing is not just for kids and teens. In the Coca-Cola program, half of the users were 35 or older.

Age diversity is not unique to Coca-Cola, either. Overall, 57% of the standard rate short codes are sent by persons over the age of 35.

Teens are the most likely to engage with short-code marketing 35% see some form of text-message advertising in the course of a month.

Of those texters who recall seeing some form of advertising while

using text-messaging, 45% say they have responded in some way.

Subway, Arby’s, Jiffy Lube, BestBuy, Papa Johns, Village Inn and other major brands have also provided special offers through text- and multimedia-messaging.

SMS Marketing Case Study Ashley Furniture Homestores in the Carolinas bolstered sales

during a slow time - Summer

Sent 6,000 text-message coupons to existing customers. Billed as a four-day “secret sale,”

The local chain of eight stores also sent nearly 29,000 e-mails to the general public.

Almost two-thirds (63%) of the revenue generated from the sale was attributed to the SMS coupon.

The group further estimated that for every $1 spent in executing the text-message campaign, $122 was generated in revenue.

Mobile Purchases 9.2 million US mobile subscribers purchased goods or services with their handset

71% of US adults felt that it was safe to make a purchase via their mobile phone.

Services & Products Purchased

Harris poll, found pizza, movie, and event tickets to be the most popular purchases

PriceGrabber.com found digital content and consumer electronics to be the most popular purchases.

Text to Video Each month, 10.3 million U.S. mobile phone subscribers access

video content via their phones — up 14% from 2007

Mobile video use in the U.S. 5% of all subscribers

Among mobile video users, Apple’s iPhone is the most popular phone: as of Q3 2008

11% of all streaming video users

35% of iPhone users reported regularly using mobile video (compared to about 5% of all mobile subscribers)

Subscriptions to mobile video are also growing – from 13.2 million in Q3 2007 to 16.4 million in Q3 2008, with 42% paying for it.

YouTube was the leading Web video provider in Q3 2008, accessed by

about 3 million U.S. subscribers — 277% increase from October 2007 to October 2008

Building a Mobile Marketing Plan

Website Design

Mobile Version

Mobile Purchasing

Shopping Cart

Third Party Site

Get a Phone

Look at functions

Web vs. Applications

Mobile Applications

iPhone

Blackberry

Client notifications

E-newsletters

SMS sign up

SMS Marketing

SMS Media Group

NearU Search, Inc

Podcasts

Training, Educating

Video

Get Started

Look at big providers

Sources & Resources June 30, 2009 Multi-Country Study Examines How We Use Mobile

Phones by lightspeed.com

2009 USA - Telecoms, Wireless, Broadband and Forecasts from budde.com

January 8th, 2009 Mobile Video: Despite Uptick, Still Room For Growth In U.S. from blog.nielsen.com

December, 2008 Mobile Phone Marketing Defined from Fuor.net

November, 2008 Flying Fingers: Text-messaging overtakes monthly phone calls from en-us.nielsen.com

September 22nd, 2008 In U.S., SMS Text Messaging Tops Mobile Phone Calling from blog.nielsen.com

Questions?