Competing Platforms

• General Overview of iOS, Android, Windows & Symbian– Performance over time– Development to current positioning – Major players utilizing platforms

• Apple, Samsung, Sony, HTC, Microsoft, Nokia, Motorola & Amazon– Market share

• New entrants– Korean and Chinese manufactures

• Xiaomi & Lenovo

– Cheaper but equal quality substitutes

Samsung Mobile• Strategies

– Throw everything at the wall and see what sticks• Multitude of product lines across different platforms

– Partnerships• Google – Android OS and apps• Microsoft – Windows and apps

• Proprietary software – KNOX security– Tizen OS– Less popular apps (Bloatware) – TouchWiz, ChatOn, S Health, S Note– Samsung Pay

• Hardware – Major chipset manufacturer – EXYNOS– Major display manufacturer – AMOLED

Apple• Strategies

– Total vertical integration• Supply/production, iOS platform, app store • Leads to total control of product and design

– Design and complete Integration with other products• Ecosystem

• Proprietary software – iOS– Various essential apps – iTunes, safari, *App Store, Apple Maps Passbook, FaceTime,

iMessage– Apple Pay– Siri

• Hardware– Reliant on outside manufactures of chipsets

• Samsung, Intel, ARM– Entered chipset design space with Apple A4