Smart Mirror & Beyond - Euroshop 2020€¦ · 2014 iiT 2014 iiiT 2014 iVT 2014 4,2% 3,5% 3,0% 2,5% 2,2% faCTuRaCIÓN DE VENTa DE ROpa al pORMENOR EN TIENDaS ESpECIalIzaDaS en europa

Smart Mirror & Beyond:How the E-commerce Retailer Fashionalia Goes Brick & Mortar Using State-of-the-art Digital Technologies

Sergio Lucas Ocaña, CEO and Co-Founder FashionaliaMatthias Ernst, COO and Co-Founder Instore Solutions

01

What is

FASHIONALIA

© 2020 Fashionalia S.L. All rights reserved. Confidential.

The First Fashionable

Omnichannel Marketplace

What i s FASHIONALIAThe New Fashion Retail

Fashionalia is the fashionable community

of brands where the digital joins the

physical to offer the consumer an exclusive

experience of omnichannel shopping


1.600

1.400

1.200

1.000

800

600

400

200

0

EVOluCIÓN DE uSuaRIOS EVOluCIÓN DE Nº DE MaRCaS

Fa lTa inFo

Reinvents Fashion Retail

Bringing digital to physical instead of the other way around to benefit from the best of each world.

User Experience totally disruptive

VIP program with gamification elements and a unique loyalty program which fosters repeat purchase and cross selling.

Fashionalia integrates 150 fashion brands

We integrate the online shops (hot season catalogues) like ARMANI, LACOSTE, LEVIS… in less than one week.

Run rate of 12.000 orders/year in 2.019

What i s FASHIONALIAThe New Fashion Retail

02

How

FASHIONALIA

Works


iiT 2016

iT 2016

iiT 2015

iiiT 2015

iVT 2015

iT 2015

iT 2014

iiT 2014

iiiT 2014

iVT 2014

4,2%

3,5%

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2,5%

2,2%

faCTuRaCIÓN DE VENTa DE ROpa a l pOR MENOR

EN TIENDaS ESpECIalIzaDaSen europa en 2015, por paises. en millones euros.

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faShION

South of Europe

online

How FASHIONALIA

Works1. Mobile User Experience

Everything is around the Brand. Each Brand has its corner which connects to their online shop thru our APIs

The UX resembles to Apple Tv or NetflixBrands corners are organized horizontally by style (Premium, Casual and Denim, Shoes, Underwear, Sports, etc)

Fashionalia.store In summer 2019 Fashionalia takes one step further becoming the first on line Fashion Marketplace which extends their online experience to the physical world.

5,5%

PHYSICAL STORE

WEBSITE

VIP PRICES

They can unlock special discounts, up to 10

products per day, which last until midnight

FREE

SHIPPING

FASHION BACK

8% cashback

to push cross selling and repeat purchases

These features boost the Conversion Rate when a member unlocks a “diamond” to 5,5%. Altogether is like buying full price with a 30% discount.

How FASHIONALIA Works2. VIP Membership

Users can get the VIP status from an existing member or once they had their first purchase.

VIP Members get Three Advantages

Conversion Rate


03

The New Fashion

Retail

FASHIONALIA

STORE

Copyright 2019 Fashionalia S.L. All rights reserved. Confidential.

Fashionalia gets Premium

stores difficult to make

profitable by a single

traditional brand and little

accessible to a Pure Player.

We build a space where

the customer can

discover a new shopping

experience that combines

the advantages of online

in a physical store.

Interesting investment in

Marketing and

Communication

First-class HR working in

store

Latest Technology applied

to Retail

Premium Stores Omnichannel UX “Wework of Fashion”

The New Fashion Retail

FASHIONALIA STORE

The New Fashion Retail

FASHIONALIA STORE

Fashionalia Store is New Fashion Retail. A new concept of fashion retail that makes available to the customer all possible innovation to improve

the shopping experience

Entra

da

Sing Up ZoneStore

Fitting Rooms

Central Zone


04

FASHIONALIA

STORE

Customer Journey

FASHIONALIA STORE

Mobile App (iOS & Android)

Fashionalia app was created to bring the digital shopping experience to the physical store, giving rise to a new term known as Omnichannel.

The app will be mandatory to carry out any purchase in the physical store.


The store has a registration area, in which Personal Shoppers team will explain how to download the App, how to register or how to buy through the different digital devices that will be available to the customer in the store.

• Counter: In this area there is a counter for bagging purchases made at the store, returns, changes, invoicing, gift vouchers…

• Rest Area: There is a sofa area, where the customer can be assisted by our team while having a courtesy coffee of Fashionalia

FASHIONALIA STORE

Sign Up Zone


FASHIONALIA LABEL

FASHIONALIA STORE

Discovering a New Shopping Experience

Through the QR code reader of the Fashionalia App, the customer can scan the product label, discovering at that time all product variations with the advantages of being a Fashionalia VIP user

QR Code Reader Fashionalia Label VIP Experience


The store has a very disruptive central element, a cube 3 Led screens (3m wide x 3m high), which will be used as a communication element throughout the campaign

In Fashionalia, this central part of the store will be used to carry out Marketing Campaigns on specific dates such as: Valentine's Day, Christmas, Black Friday, Sale, etc.

FASHIONALIA STORE

Digital Cube


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The store has two digital kiosks integrated in two columns, with which the customer can interact, accessing the entire catalog of both the

brands we have in store, as well as the rest of the brands we have online

✓ The Kiosks will have a brand section with the entire catalog available, inspirational content for customers, as well as seasonal Look books that help boost sales.

✓ When in standby mode they will be used as a communication tool.

✓ Customers who approach to these screens less than 1m away, will automatically see the product they have in hand appearing in the nearest Kiosk.

FASHIONALIA STORE

Digital Kiosks

FASHIONALIA STORE

Smart Mirrors (1/2)The store has 4 fitting rooms, 3 of them have Smart Mirrors integrated. From the fitting room you can select color, size, add to the CART or ask the Personal Shopper for a garment that will automatically reach the Smart Watch


✓ The customer can select between Mirror Mode and Screen Mode.

✓ In screen mode, the mirror shows the selected item along with available colors and sizes.

✓ When the customer requests an item, an order is generated. This appears on the side of the mirror showing its status and on all vendor watches.

✓ This makes better shopping experience and increases sales.

The Personal Shoppers Smart Watch can display the requested item, size and the fitting room from which it is requested. You can see the detail of the article and attend the order.

PERSONAL SHOPPER SMART WATCH

FASHIONALIA STORE

Smart Mirrors (2/2)


Whether through the QR codes of the product labels or the codes generated through the digital media of the store, the purchase process will be carried out exclusively through the Fashionalia app.

• We save time in the purchase process since we avoid queues at the checkout

• We get the customer data in order to work a possible online promotion on its abandoned cart.

• We improve purchase conversion rate, not only in store, but also online.

FASHIONALIA STORE

Check Out



IMPACT ON BUSINESS METRICS

30% Conversion Rate

USERS TRACKING

100% identification of customer traffic.

QR LABELS

We know the most visited products to improve category management.

OMNICHANNEL UX

Store totally connected to a website where bestsellers can be carried, while the long tail is delivered online.

SMART MIRRORS

Smart Mirrors to offer a wider selection what improves the purchaisingdecision by 40%

PERSONALSHOPPER

APPOINTMENTS

Make a reservation toarrange an assistedappointment for anexclusive UX.

PHYSICAL STORE

WEBSITE

5,5%Conversion Rate

30%Conversion Rate

CLICK & COLLECT /

COLLECT & CLICK

Picking products up from the store, and Returns from home

JOIN US in to The Future

[email protected]

FASHIONALIA

mailto:[email protected]

Documents

Smart Mirror & Beyond - Euroshop 2020€¦ · 2014 iiT 2014 iiiT 2014 iVT 2014 4,2% 3,5% 3,0% 2,5% 2,2% faCTuRaCIÓN DE VENTa DE ROpa al pORMENOR EN TIENDaS ESpECIalIzaDaS en europa