Smart Insights Expert Membership Overview Plan, Manage and Optimize your Digital Marketing

Smart Insights Membership overview2

Expert membership summary

Plan, Manage and Optimize your Digital Marketing

Thank you for your interest in Smart Insights Expert membership!

Digital marketing is now a vital way to drive business growth through increasing awareness

and delivering more personalized communications to customers. But many companies

are failing to compete effectively since they are not using an integrated strategic approach

or following the latest best practices. Details matter in Digital Marketing...

There is a LOT of advice available online explaining how businesses can use digital

marketing, but it takes a long time to find the most relevant, up-to-date advice from

across different sites.

We aim to provide the best single source of structured, up-to-date, practical advice on integrated digital marketing to support marketers to help grow their business.

What makes Smart Insights different?

Smart Insights Expert membership is focused on actionable resources to help marketers

develop their skills and knowledge while improving their business results using digital

marketing.

Smart Insights Expert membership is trusted by thousands of Expert members in over 50

different countries who use our community and structured library of best practice advice

based on our RACE Planning Framework to help them compete as they:

þ Plan. Create integrated digital plans and roadmaps to transform their business.

þ Manage. Use our 100+ templates, best practice guides and courses to get the most

from their marketing teams and agencies.

þ Optimize. Test, learn and improve online leads and sales using structured best

practice advice, analytics and insight.

This document explains how using Smart Insights Expert member resources helps our

members to grow their businesses and save time and money.

Please contact us via our customer support service with any questions or find out more

by viewing all resources in our digital marketing library or comparing plans and pricing.

Dave Chaffey, Editor and co-founder, SmartInsights.com

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Expert membership overview

Smart Insights resourcesSmart Insights resources are comprehensive, covering all the key digital marketing

techniques needed to reach and interact with prospects and customers to grow sales. Our

team create or update a new resource each week. Our downloadable guides, template

examples and courses cover these key digital marketing techniques:

Plan – create an integrated digital marketing strategy

þ Guides, courses, templates and the latest statistics to help create integrated

marketing and digital marketing strategies, plans and campaigns.

þ Evaluate and improve site and campaign effectiveness using Google Analytics

Reach – grow your audience online

þ Key digital marketing channels including Search Engine Optimisation, Google

Adwords, Online PR and Social media marketing

þ Detailed guides on the key social networks including Facebook, Instagram,

LinkedIn, Twitter and Google+

Act – Encourage brand interactions and leads þ Guides to increasing leads through better landing pages and website design

þ Guides to creating a content marketing strategy and managing content marketing

Convert – increase online and offline sales through optimisation þ Guides and templates stepping members through how to evaluate current

effectiveness and improve conversion

þ Guides showing examples of best practice for web design for different types of site

Engage – build customer loyalty and advocacy þ Improving email marketing to improve sales from existing customers

þ Using social media marketing to reach more using advocacy from existing customers.

Resource formats

We offer four formats to support different learning styles:

1. Downloadable PDF ebooks. Our unique workbook format makes it easy to follow

detailed advice with scannable summaries of key issues, strategy and best practice tips.

2. Templates. Example plans to help you quickly create plans for your business or your

clients using in Word, Excel or Powerpoint format.

3. Online training courses. Learn at work or at home using our video guides.

4. How to videos. Short tutorials showing examples of best practice and how to use

digital marketing tools.

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Expert membership overview

Our most popular resourcesTo show how Smart Insights resources can help grow your business and your knowledge, here are our Top 20 most popular resources.

All of these in-depth, practical resources plus many more are available as part of annual Expert membership making it great value:

þ 1. Digital marketing strategy 7 Steps guide.

þ 2. Digital marketing strategy Template Toolkit.

þ 3. Social media marketing 7 Steps guide.

þ 4. Marketing campaign planning template.

þ 5. Content marketing strategy 7 Steps guide.

þ 6. Digital marketing benchmark audit spreadsheet.

þ 7. Landing page conversion guide.

þ 8. Email marketing 7 Steps guide.

þ 9. Successful SEO 7 Steps guide.

þ 10. Editorial calendar spreadsheet.

þ 11. Example marketing / digital marketing plan.

þ 12. Google AdWords 7 Steps guide.

þ 13. RACE Digital Marketing strategy course / qualification.

þ 14. Mobile marketing strategy 7 Steps guide.

þ 15. Brilliant B2B Digital Marketing 7 Steps guide.

þ 16. Customer persona creation toolkit.

þ 17. Improving results from your website.

þ 18. Email sequence contact template.

þ 19. Website conversion and revenue model calculators.

þ 20. Using Google Analytics to improve online marketing.

Each of our resources is developed by an expert contributor who is a specialist in managing

the digital marketing technique and edited by Dr Dave Chaffey.

To see all resources and filter guides on a specific marketing activity or role you can view all resources in our Digital Marketing Library.

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Expert membership overview

Five reasons our members join usREASON 1

We help members GROW...Their business and their clients’ businesses... Our templates, ebooks best practice guides and training courses are all directed at reviewing their capabilities and then increasing leads and sales with limited budget and resources.

Their personal marketing skills and expertise… Our advice helps members grow their personal skills too to help them win new and better positions in marketing.

Our resources highlight strategy recommendations, best practice tips and examples all directed at improvement. We discuss the latest techniques in our community.

REASON 2

We help members PLAN…Creating marketing plans and digital strategies… Fast

Our Word, Powerpoint and Excel templates and examples make it quick to plan.

REASON 3

We help members TAKE CONTROL...Our RACE Planning framework gives a structured approach to Plan, Manage and

Optimize across all digital marketing activities.

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Expert membership overview

REASON 4

We help members save their precious TIMEThere is a lot of great content online, but it varies in quality and goes out of date fast.

We act as an up-to-date “one-stop-shop” covering integrated marketing planning,

strategy and execution with a focus on digital marketing.

REASON 5

We save our members MONEYOur best practice advice highlights key questions to ask team members, agencies or

tools vendors, so helping members get it right first time to avoid costly mistakes.

Our advice on insight and analytics helps members identify and remove existing

inefficiencies and identify new growth opportunities.

Please contact us via our customer support service with any questions about membership

or find out more online in our video and the 10 reasons for Expert membership which gives options for membership plans including company team membership.