Curiouser and Curiouser

The 2011 theme for SMART GUIDE magazine is an adaptation to Alice in Wonderland. In Alice in Wonderland, Alice wants to break the social norm and becomes bored with her present life.

She follows a white rabbit down the rabbit hole and travels through time and space to find elements of herself and social moulds to break.

Don’t be Late for the important Deadline Date

With the 2011 SMART GUIDE: Adventures in SmartLand.

Editor-in-Chief Kat, follows this pink rabbit through time and space in search of culture, and smart brands. Follow her on this journey through Toronto neighbourhoods and discover just were to get the smartest brands and chicest places to dine, eat and shop during Black History Month 2011.

MAGAZINE

2011Toronto’s Top 5 Rising Stars

Toronto’s Top 5 Black Businesses and Entrepreneurs

Where to find the best cuisine for Black History Month

Special Timeline:

Because we are Kings and Queens

What events are happening and where?

Feature InterviewsGemini Award Winner Cle BennettDirector XAnd more…

What’s good in your hood?

Black History Month became initiated in Canada by the Ontario Black History Society, which was founded in 1978.

In 1979, Toronto issued the first-ever Canadian proclamation and on December 5, 1995 House of Commons proclaims February as Black History Month.

In 2007, the province of Ontario and the City of Toronto marks the Bicentenary of the Abolition of the Slave trade

Canada: Our Home & Native LandThe New Economic World, President Obama

2009: Smart Guide is Launched

2010 SMART GUIDE

Victorious Legacy SMART GUIDE

It is a medium gloss, 5.5 x 7.5, uniquely stunning digital and printed magazine featuring events happening during special cultural events. Allowing communities to intermingle and share in each others cultural legacies. We highlights events, resturants, shops, attractions with profiles of entrepreneurs, leaders, politicians and others who are instrumental in contributing to the victorious legacies of each culture.

It unifies the brilliance we all possess and use it to bring change & acceptance to our lives. Through this vision, we share not only what we can do to be good stewards, but ways to make money, save money and save time, the smart way.

This is a word of mouth effort, so e-mail us with your name and address. then, tell everyone in your e-mail community. Together we can change this part of the world!

Special Features

Where to shop

Where to dine

EVENT LISTINGS

Where to go for Black History Month

Targeted Circulation: Initially Victorious Legay SMART GUIDE magazine launched in 2009 as a guide to Black History Month events used by governmental leaders including mayors, city managers, building and public works employees. Now approaching its third year will produce two additional guides providing more outreach to Canada’s/North American growing multiculutral communtiies.

A digital version & print are be available FREE online and we believe this will grow exponentially. Any advertising partner signing a 3 issue or 2 years agreement will receive FREE advertising in the digital publication, the victoriouslegacy.com website and with the smartphone.Victorious Legacy SMART GUIDE advertising rates are competitive with direct mail. Place your advertisement in front of key government decision makers and consumers desiring to save the air, water and earth for less than a postage stamp every month.

Toronto and Canada enjoys a burst of Diversity in Entrepreneurs, Community & Church Leaders, Artists, Activists and Organizations form to carve out an identity in Canada in Toronto’s SMART

Renaissance.

Demographics

IndustryPercenta

ge

Avg. Income

Avg. # of Events Attended

Education 11% 45,000 6

Legal 5% 55,000 2

Entrepreneur 10% 30,000 4

Tourism 20% 40,000 4

Non-respondents 44% 12,000 2

Financial 10% 40,000 1

Total 100% 222,000 19

Web Traffic

Print Network

February 2009-January 2010

75,000 1,000 30,000

February 2010-Present

120,000 1,000 35,000

05

101520253035404550

Toronto

Adolescent

Teenager

Adults

2009 Survey Results. AGC LTD.

2009/2010 Web Analytics Summary 2009/2010 Professional Reach

Year 1996 1996% 2001 2001% 2006 2006%

South Asian 670,590 2.35% 917,070 3.09% 1,233,275 4.00%

Chinese 860,150 3.02% 1,029,395 3.47% 1,168,485 3.70%

Black 573,860 2.01% 662,215 2.23% 783,795 2.50%

CANADA DIVERISTY DEMOGRAPHICS OF TOP 3

Stats Canada 2006

SMART GUIDE REACH

Distribution & Rates

Previous Distribution

Canoe Network & Online

Businesses and Participating Restaurants

TDSB Network

NSBE

Tourism Toronto Network

Victorious Legacy Network

Size 1 Issue 2 issues 3 Issues 2 years x 3 Issues

  $ $ $ $

1/6 300 280 240 175

¼ 475 445 415 335

½ 715 675 635 555

Full page 1,075 1,025 975 875

Inside Back Cover

2,011 1,911 1,811 1,711

Inside Front Cover

2,150 2,030 1,910 1,790

Outside Back Cover

2,300 2,180 2,060 1,940

2 Page Spread x 2

2,700 2,560 2,420 2,280

Other Issues

2011 SMART GUIDE TO ASIAN HERITAGE MONTH

2011 SMART GUIDE TO CULTURE

New Distributions

Vancouver

Halifax

Montreal

CalgaryCirculation: Help us reach our new target of

20,000 copies

NewNew

Advertising Descriptions

SMART GUIDE 20112011 Theme: ADVENTURES IN SMARTLAND

Adaptation to Alice In Wonderland

Editor-in-Chief KAT, wants you to join her as she explores various Toronto neighbourhoods from Yorkville, to Kensington in search of culture and smart businesses. Let’s see how far down the rabbit hole the adventure to finding culture and smart brands takes her and the readers.

Yorkville – Sesso Boutique Dress

Accessories by Obsessions - Cumberland

Kensington Market

Outfit by Titika – The Beaches

Follow the pink rabbit through your neighbourhood

Affluence, Abundance, Unity

Your exclusive city guide to Smart Brands and Smart Businesses