Smart Card

Business Description

• An innovative, convenient Pre-paid public transportation card.

• Want their customers to experience the new technology

• Able to travel around the Bay Area without worrying changes.

More …..• Partner with

• Also Available for BART and Caltrain Parking

More ….• Collaborate with

Allowing customers to easily get their coffee and grocery services.

Our Mission Statement Designed to make your daily

commute easy, convenient and secure, Smart Card can be used in all transit systems in the nine-county Bay Area. The new Smart Card allows you to take transit without worrying about having the exact change, carrying papers passes or tickets. Smart Card, designed to make life easier.

Management Founders & owners:

Jacqualine LiRuchell SosaDaniele Vuong

More ManagementAssistant Managers in charge

of 5 main locations:

• Gilroy• Powell• Downtown Oakland• Millbrae • Santa Clara

Duties:

• Supervise• Train employees• Up sale• Promote product• Keep track of

inventory

Product of Service• Is made in Black and Gold color with the logo

on the top• Has built-in sensor computer chip inside to

recognize each card like our Visa Card• Simply put it in their wallets & purses, then tag it on our Smart Card machine & go

More Service….• For security purpose, we have a Smart Card

register program which is free for the customer to register their card online.

- Easily check their balance, add values, and sign up for service for auto

load values with their credit card when the balance has less than $3

More Service….• Add value to the card, they can add money

from our machines which are located in 6 main station booths, 15 other

stations with Smart Card built-in add Value Machines, and in Walgreens

More Service….• Provide grocery service for our customers• Customers can buy grocery in Walgreens and

beverages in Starbucks by simply tagging the card on our

Smart Card’s machines.

Market Overview• Companies, businesses, government and

consumers are dependent on the transportation industry to:– ship supplies– ship products – passenger transport *

• Transportation is essential to the domestic & international economic system

Competition• TransLink • TransLink works with– AC Transit– Golden Gate Transit & Ferry– BART– MUNI– CalTrain

Customer Profile• Location: Bay Area• Male/Female • Age: 18-45• Median Income: $25,000• Education: High school degree• Owns an Apple/Mac PC• Attend cultural/arts events• Owns a smart cellular• Owns an iPod• Running/jogging as a hobby

Strategies• Consumers can customize their cards• Designed a card that can be used in

multiple transportation outlets• Sold in online, 15 stations, 6 booths, &

Walgreens• Maximum limit will be $300 & these

Smart Cards will never expire

Advertising• Billboard throughout downtown SF• Ads in all the BART/MUNI locations, buses and

bus stops• Word of mouth • Newspapers (San Francisco Chronicle & San

Jose Mercury News) • Facebook page

Promotions• Signs in Walgreens stores • Senior discounts will be given to those

who are 65 & over; they will receive a 20% discount to any amount they load into the card.

Current & Future Outlook in 3 years

• Will expand the business to more grocery stores such as Safeway, CVS, and Rite Aid

• Contracting with more cafés and shopping mall food courts

• Collaborate with the State Highway Transportation Agency.

- allow consumers to use Smart Card to pay for the toll fee at seven main bridges we have in Bay

• would like to do business with the Yellow Cab Taxi Company in Bay Area. Plans in doing business outside of the Bay Area

Current & Future Outlook in 5 years

• Want to introduce our system and service to Los Angeles and also New York

- have a large amount of people taking public transportation every day.

We would like to make their travel easier and experience our service.

Financial Summary/ Sale Forecast

• •The three founders, Jacqualine Li, Ruchell Sosa, and Daniele Vuong are each providing $50,000 to start the business.

•Commercial bank loan - $250,000$3500 paid monthly-5.25% interest

•In return the bank can invest in Smart Card

Survey

Great Idea97%

Bed Idea3%

What you think of Smart card

96%

4%

How Unique would you say Smart Card is compared to other transportation cards in

the market?

Very UniqueNot at all

Overall, How much do you like this new product?

Love itHate itNo Opinion